What is Pinterest?● A social photo sharing and bookmarking site, where users organize images from around the web into themed pinboards.● Users can browse other pinboards for inspiration, repin images to their own collections and/or like photos.
Why Pinterest?● It is now the third most popular social network behind Facebook and Twitter.● Its the fastest growing social network and reached 18.7 million unique visitors in the U.S. in March.
Creative ApplicationSephora - How a global brand is harnessing Pinterest- Take advantage of the memetic web- Equip your clients to spread word of your product for you- Aggregating 2nd and 3rd tier platforms into your website
Creative ApplicationWhole Foods - a brand with LOTS of personality- Showing interest in parallel and unrelated fields- Building a brand around ideas, not products- Using social advocacy to grow your base
Creative ApplicationSacramento Public Library - rebranding- Framing the conversation, changing perceptions- Anchoring the library to the community- Curation