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Stephanie Lucas | Portfolio
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Stephanie Lucas | Portfolio

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Stephanie Lucas Creative and Art Direction | 510.325.1164 | stephaniesdesignmind@gmail.com

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Stephanie Lucas | Portfolio Stephanie Lucas | Portfolio Presentation Transcript

  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.comStephanie Lucas Portfolio Work
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignRidePal Website Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingAll visual design and elements for new commuter-service website, which is currentlystill in the process of development.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignHP Black Friday Promotion Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingThe client needed a quick turn solution for promoting the Black Friday specials withinthe HP employee group. I devised a simple but fun email campaign that led to alanding page which featured randomly rotating discount offers. View slide
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignFortify Email and Landing Page Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingEmail and landing page to promote Fortify at a leading industry trade show. View slide
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignProject Rebound Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingAd agency self-promotion. This Flash-based site featured original art posters witha “pro-economic-recovery” message. Three different animated openings, randomlyloading with each new view. Viewers could then order mugs or t-shirts bearing theirfavorite poster graphics. Concept, design, and production.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignPicture Yourself on Teen Vogue Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingFun Flash-based activity to promote HP and Teen Vogue pop-up events insideleading fashion malls. User was invited to upload their own photo onto the coverdesign of their choice, then email to friends. Creative direction and design.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignHP & Sex And The City 2 Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingInternal online resource to help HP marketing agents produce successful campaignsin association with the Sex And The City 2 premiere. Concept and design for log-inpage and home page.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignErik Scanlon Site Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingPhotographer and director Erik Scanlon’s personal web site. Quick turn project.Design and all HTML/CSS production.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignHP PSG Toolkit Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingDeign and some HTML production for web-based resources “toolkit”. HP marketingagents rely on this site for access to branded marketing materials for all PersonalSystems Group marketing and advertising.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignLogos Information & Elements Design Collateral & Events Integrated Programs Print Advertising
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignIllustrations and Icons Information & Elements Design Collateral & Events Integrated Programs Print Advertising
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignHP Market Share Infographic Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingThe challenge was to condense four charts into a single infographic in a compellingand clear way for a live presentation.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignHP IPG PowerPoint Template Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingPowerPoint template design for HP’s Imaging and Printer group. The assignment:Combine existing HP IPG branding elements in a compelling new way, for excitingpresentations within HP.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignCulinary Institute of America Information & Elements Design Collateral & EventsWine Curriculum PowerPoint Integrated Programs Print AdvertisingThe Culinary Institute of America at Greystone classroom sessions are presentedin PowerPoint. The school needed a design for their 10-day Wine and Beverageprogram that was both graphically intelligent and on-brand.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignHP Event Display Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingEvent wall to feature new business notebooks product line from HP.Concept and design.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignSelf-Promotion Direct Mail Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingCreative direction for series of ad agency self-promotion post card mailers.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignHP/Cinequest Event Graphics Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingArt direction and all production for huge installation of graphics for the 2011HP/Cinequest VIP reception center. Additionally I personally coordinated andsupervised the installation.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignHP Beats Event Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingCreative direction and design for HP event launching its new products integratingDr. Dre’s Beats sound technology. All materials for press event.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignFortify Event Displays Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingTrade show display materials for Fortify. Design and production.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignHP/Project Runway Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingConcept and design for in-store promotion celebrating HP’s tie-in withProject Runway. Design and illustration.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignHP Product Pocket Guide Information & Elements Design Collateral & Events Integrated Programs Print AdvertisingProduct brochure for new line of HP personal computers.Creative direction and design.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignNapa Valley Cooking School Information & Elements Design Collateral & EventsEnrollment Kit Integrated Programs Print AdvertisingEnrollment kit for incoming students. All design and production. The Napa ValleyCooking School logo won a 2011 ADDY Gold Award.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignSummit On The Summit Information & Elements Design Collateral & EventsCampaign Integrated Programs Print AdvertisingHP, along with leading environmental and entertainment notables, teamed up for the2010 Summit On The Summit event, to promote awareness of the need for cleanwater in developing countries. This campaign helped promote the event within HP.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignHP Sex And The City 2 Information & Elements Design Collateral & EventsCampaign Integrated Programs Print AdvertisingDeveloped an eye-catching campaign to promote HP and Sex And The City 2promotional tie-in, within HP. Included posters, email template, and web-basedmarketing resources toolkit.
  • Stephanie Lucas Creative & Design | stephaniesdesignmind@gmail.com Digital & Web UI Identity DesignSidi National Print Advertising Information & Elements Design Collateral & EventsCampaign Integrated Programs Print AdvertisingI developed this campaign to create a strong brand recognition and preferencefor Sidi cycling shoes. Their unique selling proposition is that they fit so well. I usedthe spinning flame wheel device as a headline vehicle and created the tag line“Nothing else fits like a Sidi.” as the constant payoff to every headline. Creativedirection, design, and production.