Play Vision

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Play Vision

  1. 1. What about parents who can’t be there all the time because of work?
  2. 2. Play Vision
  3. 3. The Mechanics
  4. 4. GAMES
  5. 5. PUZZLES
  6. 6. MATH HELP
  7. 7. RACING GAMES
  8. 8. PUPPET CREATOR
  9. 9. Who would buy Play Vision?
  10. 10. The Competition Product Price LeapFrog Quantum Pad $89.95 Leapfrog Tag $35.00 Leapster L-Max $100.00 Iquest Interactive $61.00 Average $71.49 PSPgo-Piano Black $249.99 PSP 3000 $169.99 Nintendo Dsi XL Bronze $189.99 Nintendo DS Lite Metallic $132.97 Averagae $185.74 Source: Amazon.com
  11. 11. Assumptions 2010 2011 2012 2013 2014 Number of Children in US (ages 2-10) 40,000,000 40,366,000 40,732,000 41,098,000 41,464,000 Ratio 4:9 4/9 4/9 4/9 4/9 4/9 Number of Children in US (ages 2-5) 17,777,778 17,940,444 18,103,111 18,265,778 18,428,444 Percentage of children willing to buy a reading unit 19% 19% 19% 19% 19% Percentage of households in a higher socio-economic bracket 26.7% 26.7% 26.7% 26.7% 26.7% Potential market 900,516 908,755 916,995 925,235 933,474 Average sale price per unit $200.00 $196.00 $194.00 $193.00 $193.00 Wholesale margin 50% 55% 60% 65% 68% Wholesale revenue per unit $100.00 $107.80 $116.40 $125.45 $131.24 Implied TAM $90,051,556 $97,963,818 $106,738,217 $116,070,694 $122,509,184 Market Share 2.3% 2.5% 2.6% 2.7% 2.8% Revenues $2,107,397 $2,407,189 $2,747,690 $3,123,745 $3,440,369
  12. 12. Play Vision

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