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  • You’re busy, you’re not really into social media, you’ve already started and don’t want to do it all again.
  • The internet is inescapableInstead of using it to showcase your party photos and favourite YouTube videos, Showcase yourself and your capabilities Google is the new resume"Our personal brands are resonating 24-hours-a-day and the content we put in there and link to, says more about who we are than any resume could"
  • Communicators must walk the talk -- more and more frequently, younger hires are looked to to spearhead social media efforts-- show that you know what your’e doing.
  • Online, trust is currency. How much people trust you determines how successful you’ll be.90% of people trust recommendations from their friends over advertisingBuilding trust within your network is the way to become a thought leader.
  • First step in Online Reputation Management
  • NO better time than now to start – Timeline is being released this week so you have a chance to go through all your old posts & photosTimeline privacy settings – StephanieFusco.com for a tutorial on how to set up Timelinemake sure that information that pops up is what you want those HR professionals to see
  • #1 way to get SEO for your name. Google is powered by ‘link juice’Sign up for:TwitterFacebookLinkedInWordpressPinterestInstagram
  • Use example of self:Throughout presentation, you may have noticed everything is a certain shade of pink + blackThis is my personal brand colourHelps people recognize that you have ownership over an account right away
  • This is where Social Media Optimization (SMO)Online Reputation Management (ORM)Come in
  • Shannon – conservative client, not so conservative girl.

Transcript

  • 1. ONLINEPERSONALBRANDINGSETTING YOURSELF APARTIN A SATURATED MARKETSTEPHANIE FUSCO // STEPHANIEFUSCO.COM
  • 2. WHYBOTHERWITH APERSONALBRAND?
  • 3. STAND OUT…IN A GOOD WAY75% of HR departments researcha potential hire online Source: http://money.usnews.com/
  • 4. WALK THE TALKYour personal brand is the firstpage in your professionalportfolio. Make it count.
  • 5. THOUGHT LEADERSHIP:TRUST IS CURRENCY90% of people trust recommendationsfrom their friends over advertising Source: http://venturebeat.com/2011/03/23/social-e-commerce/
  • 6. H TO O BUILDW YOURPERSONAL BRAND
  • 7. TAKE NOTESTake stock of what’salready out there on theInternetGOOGLE YOURSELF What would you like to promote? What do you wish didn’t exist?
  • 8. START FRESHNow is the time to giveyourself a clean slate.ADJUST YOURPRIVACY SETTINGS Decide what will be public and what will be private. Create lists on Facebook to help with privacyCLEAN UP YOURPHOTOS Delete or hide anything you’re unsure of
  • 9. CLAIM YOUR NAMESafeguard your identityMAKE YOURSELFEASY TO FIND Have the same username across all platforms Claim your name using www.namechk.comBUY YOUR URL It’s the most valuable thing you have online. Own it.
  • 10. BE CONSISTENTThe best brands are easilyrecognizable.GET A GOODHEADSHOT Put your best face forward with your avatar Keep it the same across platformsBonus: PICK ACOLOUR Align yourself with a colour scheme to make yourself easy to spot
  • 11. CREATE CONTENTNow that you have aplatform, use itGET ACTIVE Pick a platform & stick to it You don’t have to be an expert in everything, but dabbleCREATE A HUB Redirect your URL to a service like About.me or Flavors.me
  • 12. BE AUTHENTICThe number one rule ofsocial media is to beyourselfPEOPLE CAN SPOT AFAKE Being yourself will help you build relationships and a network Take it offline: if you aren’t authentic online, the relationship likely won’t translate in real life
  • 13. KEEP IT CLEANEveryone is Googling you:Your mom, your boss, yourclients.THE INTERNET ISFOREVER Google doesn’t forget Remember: even with a disclaimer, you still represent your client (current and future) online
  • 14. LISTENMore than anything, yourbrand is what other peopleare saying about youSET UP LISTENINGSTATIONS Start with: Twitter/Tweetdeck, GoogleAlertsMEASURE YOURINFLUENCE Klout, TweetLevel, PeerIndex, Kred None are perfect, but they’re the only measure we have
  • 15. LET’S KEEP IN TOUCH@stephaniefuscowww.stephaniefusco.comStephanieFuscoPR@gmail.comAll photos via Flickr & WeHeartIt.com