TAKE NOTESTake stock of what’salready out there on theInternetGOOGLE YOURSELF What would you like to promote? What do you wish didn’t exist?
START FRESHNow is the time to giveyourself a clean slate.ADJUST YOURPRIVACY SETTINGS Decide what will be public and what will be private. Create lists on Facebook to help with privacyCLEAN UP YOURPHOTOS Delete or hide anything you’re unsure of
CLAIM YOUR NAMESafeguard your identityMAKE YOURSELFEASY TO FIND Have the same username across all platforms Claim your name using www.namechk.comBUY YOUR URL It’s the most valuable thing you have online. Own it.
BE CONSISTENTThe best brands are easilyrecognizable.GET A GOODHEADSHOT Put your best face forward with your avatar Keep it the same across platformsBonus: PICK ACOLOUR Align yourself with a colour scheme to make yourself easy to spot
CREATE CONTENTNow that you have aplatform, use itGET ACTIVE Pick a platform & stick to it You don’t have to be an expert in everything, but dabbleCREATE A HUB Redirect your URL to a service like About.me or Flavors.me
BE AUTHENTICThe number one rule ofsocial media is to beyourselfPEOPLE CAN SPOT AFAKE Being yourself will help you build relationships and a network Take it offline: if you aren’t authentic online, the relationship likely won’t translate in real life
KEEP IT CLEANEveryone is Googling you:Your mom, your boss, yourclients.THE INTERNET ISFOREVER Google doesn’t forget Remember: even with a disclaimer, you still represent your client (current and future) online
LISTENMore than anything, yourbrand is what other peopleare saying about youSET UP LISTENINGSTATIONS Start with: Twitter/Tweetdeck, GoogleAlertsMEASURE YOURINFLUENCE Klout, TweetLevel, PeerIndex, Kred None are perfect, but they’re the only measure we have
LET’S KEEP IN TOUCH@stephaniefuscowww.stephaniefusco.comStephanieFuscoPR@gmail.comAll photos via Flickr & WeHeartIt.com