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User-focused design for gold-standard compliance training
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User-focused design for gold-standard compliance training

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These are the slides from my session at the eLearning Network's 'innovation in compliance training' event. Just because compliance training has a bad reputation for being little more than a …

These are the slides from my session at the eLearning Network's 'innovation in compliance training' event. Just because compliance training has a bad reputation for being little more than a box-ticking exercise doesn’t mean we should let it live up to that reputation. With a little imagination, and a focus on the users rather than covering the back of the organisation, it’s absolutely possible to create effective and engaging training that achieves both competence and compliance. Drawing on my experience of working on an award-winning compliance project, I set out my tips for breaking the mould of compliance training and designing something that engages users and changes behaviours.

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    • 1. User-focused gold-standard design for compliance training
    • 2. Compliance e-learning in three words?
    • 3. Is this the cause or effect of its bad reputation?
    • 4. Let’s rehabilitate compliance e- learning!
    • 5. What do you wantit to be like?
    • 6. Great compliance e-learning in three words Effective Relevant Engaging
    • 7. In other words, user- focused
    • 8. Help them live it Show them it matters Make them care Three steps to compliance greatness
    • 9. Design compliance e-learning that engages users and changes behaviours
    • 10. Help them live it Show them it matters Make them care Three steps to compliance greatness
    • 11. Visual design and concept 1.
    • 12. Do something
    • 13. Do something Get them to and
    • 14. Tone of voice and language 2.
    • 15. Train companies ... use strangely remote and pompous language. The kind that tells us they’d rather do anything but talk to us ... But it’s hard to like anyone who talks to you the way they do. It will only ever get one result. Zero compliance. Banish the business speak - Jan (The Writer)
    • 16. (Sometimes, less is more)
    • 17. Keep it We respond well to language.” “We prefer words and sentences. - Nick Parker (The Writer)
    • 18. Have with it
    • 19. 3. Variety, choice and control
    • 20. “ clearly works - Cathy Moore (Making Change) Mixand match better in ... ... And learners clearly have ”
    • 21. Let the user take contro of the learning experience
    • 22. Help them live it Show them it matters Make them care Three steps to compliance greatness
    • 23. Make them care Help them live it Three steps to compliance greatness Show them it matters
    • 24. 4. Scenarios, decisions, outcomes
    • 25. Draw on high profile cases
    • 26. Draw on high profile cases Recognise any of these stories? Let’s take a look behind the headlines...
    • 27. Build in stories and anecdotes
    • 28. Meet Jackie Jackie didn’t take the health and safety course she was meant to take before operating heavy machinery on a building site. ‘What’s the worst that can happen?’ she thought. Click here to find out how many bones she broke... Build in stories and anecdotes
    • 29. 5. Practice before theory
    • 30. Take a tip from the ads * The legal stuff’s the small print that comes afterwards Put the , and stuff centre-stage *
    • 31. 6. Tailored access and experiences
    • 32. Think about the audience Group job roles into
    • 33. “Save everyone’s time with a - Cathy Moore (@CatMoore) Let learners prove they don’t need the training.” Find out what they already know
    • 34. ...tell them Just that –
    • 35. Make them care Help them live it Three steps to compliance greatness Show them it matters
    • 36. Make them care Show them it matters Three steps to compliance greatness Help them live it
    • 37. 7. Actions, not words
    • 38. What do you want to get from today?
    • 39. To create e-learning that changes real- world behavior, we have to first identify what people need to do, and only then decide if there’s anything that they need to know. Set behavioural outcomes - Cathy Moore (Making Change)
    • 40. Actions, not words Know how to handle data appropriately
    • 41. Actions, not words Know how to handle data appropriately
    • 42. Actions, not words Know how to handle data appropriately Explain the evacuation procedure
    • 43. Actions, not words Know how to handle data appropriately Explain the evacuation procedure
    • 44. Actions, not words Know how to handle data appropriately Explain the evacuation procedure Define what constitutes fraudulent acts
    • 45. Actions, not words Know how to handle data appropriately Explain the evacuation procedure Define what constitutes fraudulent acts
    • 46. Check the right thing Design an assessment that not just
    • 47. 8. Challenging questions and activities
    • 48. first, later Design not
    • 49. Remember the rule
    • 50. Things to avoid when writing questions?
    • 51. 9. An ongoing experience
    • 52. Make them care Show them it matters Three steps to compliance greatness Help them live it
    • 53. Help them live it Show them it matters Make them care Three steps to compliance greatness
    • 54. Help them live it Show them it matters Make them care User-focused design for gold-standard compliance training
    • 55. Design compliance e-learning that engages users and changes behaviours
    • 56. References Tone of voice and language • Banishing the business speak (Stephanie Dedhar): http://bit.ly/c9IYWX • Bad language hits the buffers (The Writer): http://bit.ly/dEnzlg • Words that can change your world (Nick Parker): http://bit.ly/aFdeEf • How to write for the web (Econsultancy): http://bit.ly/9KaOfi • Stephen Fry kinetic typography (RogersCreations via YouTube): http://bit.ly/bqoCdS • Dump the drone (Cathy Moore): http://bit.ly/kF0v Variety, choice and control • Learning styles – worth our time? (Cathy Moore): http://bit.ly/9FhO6W Practice before theory • Learning from the ad men (Kineo): http://bit.ly/bZpOsn Actions, not words • Why you want to focus on actions, not learning objectives (Cathy Moore): http://bit.ly/bFv4I Challenging questions and activities • Can you answer these questions about multiple-choice questions? (Cathy Moore): http://bit.ly/cHftw • Tips for effective questions (Saffron): http://bit.ly/9dDWcZ
    • 57. Image credits 1. SUAT EMAN / FREEDIGITALPHOTOS.NET 2. JSCREATIONZS / FREEDIGITALPHOTOS.NET 4. GRAUR CODRIN / FREEDIGITALPHOTOS.NET 5. GRAUR CODRIN / FREEDIGITALPHOTOS.NET 6. JSCREATIONZS / FREEDIGITALPHOTOS.NET 9. FREEDIGITALPHOTOS.NET 13. M_BARTOSCH / FREEDIGITALPHOTOS.NET 16. KANDYJAXX / FLICKR.COM 21. PIXOMAR / FREEDIGITALPHOTOS.NET 26. FILOMENA SCALISE / FREEDIGITALPHOTOS.NET 30. FREEDIGITALPHOTOS.NET 31. FRANCESCO MARINO / FREEDIGITALPHOTOS.NET 33. AMBRO / FREEDIGITALPHOTOS.NET 39. SUAT EMAN / FREEDIGITALPHOTOS.NET 40. JSCREATIONZS / FREEDIGITALPHOTOS.NET 49. GRAUR RAZVAN IONUT / FREEDIGITALPHOTOS.NET 52. JSCREATIONZS / FREEDIGITALPHOTOS.NET 53. SALVATORE VUONO / FREEDIGITALPHOTOS.NET 59. RENJITH KRISHNAN / FREEDIGITALPHOTOS.NET