Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02
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Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02



Social Media 101: Learn how to build your social media marketing plan

Social Media 101: Learn how to build your social media marketing plan

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    Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02 Socialmedia107howtosuccessfullygrowyourbusinesswithtwitter 111031212931 Phpapp02 Presentation Transcript

    • Social Media 107: How to Successfully Grow Your Business with Twitter
    • Michelle Hummel CEO of… Thanks for joining me today!
      • Web Media Expert: Social Media Agency
      • Like Social Media: Business Directory & Ranking Tool
      • Send Social Media: Social Media Management Dashboard
      • Social Media Matcher:   Social Media Applications Directory
      • Web Media University: Social Media Training and Certification
      • COMING SOON!
      • My book: The Social Media Magnet “ Everything you need to know to attract customers with social media” by Michelle Hummel
      • 9th most visited website
      • 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience
      • The average number of tweets per hour is around 1.3m
      Twitter Source: Socialnomics author Erik Qualman Do you have a Personal and/or Business Twitter?
    • How to use Twitter for Marketing
      • Mention: @ Use to reply directly to a user "Glad your shipment arrived @ janesmith !"
      • Retweet: easily share a message you like to all your followers instantly
      • Private Tweet: start your Tweet with DM or D to direct-message them "DM @ joesmith234 what is your order number?"
      Twitter Communications How do you like to communicate on Twitter?
      • The # symbol is used to mark keywords or topics in a Tweet
      • It was created organically by Twitter users as a way to categorize messages
      • An easy way to group tweets together to be easily searched
      What are Hashtags? Have you ever used a Hashtag on your Tweets?
      • Example: VegNews added the hashtag before the word "vegan" in their message. The word is now a link to search results for all Tweets containing "#vegan" in the message.
      Hashtag Example Have you used Hashtags to market your business?
      • Events or conferences : “Crystal's presentation was great! #podcincy" 
      • Disasters : " #sandiegofire “A shelter has opened up downtown for fire refugees." 
      • Context : "I can't believe anyone would design software like this! #microsoftoffice" 
      • Recall : "Buy some toilet paper. #todo "
      • Quote: " Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt  #quote
      Example Hashtag Uses Do you have more ideas for Hashtag uses?
      • Target your audience : teach social media? #socialmedia will help you reach your target audience
      • Get Retweeted : put your message in front of likeminded people
      • More Followers: likeminded people will follow you
      • Popularity: words that become very popular are often hot “Trending Topics”
      Hashtags Grow Your Business Can you think of good reasons to use a Hashtag?
    • Business Ideas for Twitter
      • ComCast offers a friendly Twitter customer support option, they even use a real person’s photo instead of the company logo
      ComCast Customer Support
      • JetBlue offers Twitter-based customer service notice, they even provide the customer support number for more concerns
      JetBlue Customer Support
      • Dell has created a number of Twitter profiles, each meant for different types of deals DellOutlet posts recent refurbished Dell computer offers. It was reported they banked $3,000,000 from Twitter related sales
      Dell Outlet
      • Group of Twitter people with a common interest
      • It’s like Facebook or LinkedIn groups for Twitter
      • Search by keyword to find others to connect with
      • You can start and market your own Twibe
      • Who is your target market? Join that Twibe and start building relationships!
      Twibes What Twibe keyword can help your business?
      • Directory of Twitter users searchable by keyword
      • Easily find and follow people with similar interests or your target market
      • Engage in valuable conversations
      • Connect with the most influential people
      • Grow your business by partnering with influencers
      WeFollow What Twitter users could be influential for you?
      • A real-time online chat room for Twitter
      • Start sending and receiving tweets about your topic choice
      • Follow hashtags like #socialmedia and join in on conversation, build relationships and learn
      TweetChat How do you jump start Twitter conversations?
      • Real time targeted twitter marketing engine
      • TwitHawk searches Twitter and generates a list of the best tweets for you to respond to
      • Find people talking about your keyword
      • Reply to targeted conversations easily
      TwitHawk How do you find the right Twitter conversations?
      • Auto Tweet a welcome message to your followers
      • Setup targeted keywords and auto follow users
      • Monitor multiple Twitter streams and reply easily from one inbox
      SendSocialMedia How do you monitor your Twitter account?
    • How do I find the right Twitter tools? Introducing Social Media Matcher
    • Must Have Social Media Tools for Twitter
      • Share your Twitterstream with your fans on Facebook
      • Gives them an easy way to follow you on Twitter
      • Introduce them to your Twitter account
      • Easy installation, free service!
      Twitter For Fan Pages Do you have your Twitterstream on Facebook?
      • See how many people saw your Tweet and who they were
      • Run a free report for your hashtag, link or brand name
      • Find out the number of unique users who saw your Tweet
      TweetReach Do you monitor the effectiveness of your Tweets?
      • Backup your entire Twitter account into a CSV. File
      • Save your Tweets, followers and people your following in just a few minutes
      • Easily refer to older Tweets and protect yourself from losing your information in case the inevitable happens
      Tweetake How do you store your Twitter information?
      • Check the power of your Twitter profile compared to millions of other users
      • Get an instant grade and report
      • Monitor your grade to see how you are improving
      TweetGrader How do you monitor your Twitter success?
      • Easily clean up your Twitter account to remove those people who do not follow you back
      • Improve your ability to follow others by lowering you following to follower ratio
      JustUnfollow How do clean up your Twitter account?
      • Easily add a retweet button to your blog
      • Let your fans easily post your content to their entire network
      • Grow your social network fast
      Topsy Retweet Button Could you benefit from more Twitter followers?
    • Takeaways
      • What Twibes can you join to start engaging with your target audience?
      • What tools can you start using to reach your target audience?
      • Who are the Twitter influencers that can help grow your business?
      • How do you plan on staying educated about social media?
    • Continuing Education
      • Introducing
      • Social Media Toolkits Directory
      • Social Media Case Studies Library
      • Social Media Book Reviews
      • Social Media 40 Chapter Book
      • 8 Modules of Social Media Video Training
      • Social Media National Events Calendar
      • Access to all my recorded Webinars
      • Ability to get Social Media Certification
    • Special Limited Offer Today Only
      • 1 Month WMU FREE (non-certification)
      • 1 Hour FREE One-on-One Marketing Consultation
      • 3-5 page Social Media Analysis Report
      • Total Value = *$550 FREE
      • *Be sure to signup for this offer before you leave!
      *4 month minimum membership required
    • Questions and Answers
      • What questions can I help answer?
      • Thank you for participating!
      • Michelle Hummel
      • Web Media University
      • Phone: 513-204-9324
      • [email_address]