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Media Kit 4.11
 

Media Kit 4.11

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Web Media Expert\'s Pricing Kit. Take a look and give us a call or email!

Web Media Expert\'s Pricing Kit. Take a look and give us a call or email!

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    Media Kit 4.11 Media Kit 4.11 Presentation Transcript

    • November 2010
    • ContentsSocial Media Stats........................................................................................... 3 Additional Services ........................................................................................ 26 Facebook Landing Page UpgradesSocial Media Setup Process ............................................................................ 4 Additional LinksFacebook Design Upgrades ............................................................................ 5 Embedded Video Or Flash MovieYouTube Design and Setup .............................................................................. 6 Real-Time TweetsTwitter Design and Setup ................................................................................. 7 Real-Time Blog FeedsLinkedin Setup ............................................................................................... 8 Videos Or Photos Imported From Youtube Or FlickrBlog Design and Setup .................................................................................... 9 Ning Social Network Design and SetupEmail Newsletter Design and Setup ................................................................ 10 Wordpress Blog Custom Design and SetupNing Design and Setup .................................................................................. 11 Mobile Website Design and DevelopmentWebsite Design and Development.................................................................. 12 Facebook E-Commerce Application Design and Setup Email Newsletter Service Design and SetupSocial Media Design and Setup Packages Comparison .................................. 13 Email Newsletter Service Setup Brand Identity PackageSocial Media Engagement Process ................................................................ 14 Includes Logo, Business Card (Front and Back), Envelope, andSteps 1-2 Setup Social Media Dashboard Letterhead Designs.Steps 3-4 Content Writing Ad Design (Web Or Print)Steps 5-6 Community Building Website Design and Development Contest Setup and Daily ManagementSocial Media Engagement Packages Comparison .......................................... 15 SweepstakesBasic, Essential, Premier and Ultimate GiveawaysThe Basic ..................................................................................................... 16 Trivia QuestionsThe Essential ................................................................................................ 17 QuizThe Premier .................................................................................................. 18 CouponsThe Ultimate ................................................................................................. 19 Surveys GrouponSocial Media Marketing Process ................................................................... 20 Article WritingTargeted Facebook, Twitter and YouTube Marketing ........................................ 21 Press Release Seo Writing ServicesSeo Services – Social Bookmark Submissions ............................................... 22 Unlimited Press Release Submission ServiceForum Submissions, Directory Submissions Social Media Training Social Media ConsultingSocial Media Marketing Packages Comparison ............................................... 23Silver Marketing Plan Glossary Of Social Media Terms................................................................27-28Gold Marketing PlanPlatinum Marketing PlanSocial Media Content Writing and Contest Services ........................................ 24Content CreationArticle Writing and Press Release ServicesContest Setup and ManagementSweepstakes, Giveaways, Trivia, Quiz, Coupons, Surveys 2
    • Social Media Statistics• By 2010 Gen Y will outnumber Baby Boomers….96% of them • 1 out of 8 couples married in the U.S. last year met via social have joined a social network media• 54% = number of bloggers who post content or tweet daily • If Facebook were a country it would be the world’s 4th largest• 25% of search results for the World’s Top 20 largest brands are between the United States and Indonesia links to user-generated content • What happens in Vegas stays on YouTube, Flickr, Twitter,• 78% of consumers trust peer recommendations Facebook• Because of the speed in which social media enables • 80% of companies are using LinkedIn as a primary tool to find communication, word of mouth now becomes world of mouth employees• The #2 largest search engine in the world is YouTube • 78% of consumers trust peer recommendations• The fastest growing segment on Facebook is 55-65 year-old • More than 1.5 million pieces of content are shared on females Facebook…daily• 80% of Twitter usage is outside of Twitter…people update • The average number of tweets per hour is around 1.3m anywhere, anytime…imagine what that means for bad Source: Socialnomics author Erik Qualman customer experience 3
    • Social Media Design and Setup ProcessStep 1: Initial ConsultationWe dig deep to understand your business so we are sure to createcompletely customized design and setup solutions.Step 2: Competitive AnalysisWe research each client’s industry and develop a strategy to win intheir category.Step 3: Design Media PlatformsOur talented design team goes to work on your creative andbranding. We make sure to brand, or in some instances re-brandeverything, as people need to be able to readily identify with yoursocial media channels.Step 4: Custom Setup of Media PlatformsOur media experts will setup your social media platforms with thetools to provide the specific results your business needs.Step 5: TrainingTraining is provided on how to use the new tools we’ve installed soyou can best utilize those social media services. 4
    • Facebook Custom Design and SetupCreate a powerful first impression for your business with customdesigned landing pages. You can create additional pages like: AboutUs, Services, Testimonials and Buy Now to help customers learnmore about your business.Additional upgrades include:• Opt-in Email Newsletter Forms• Embedded Video or Flash Movie• Surveys, Polls, Giveaways• Real time Tweets and Blog feeds• E-commerce shopping cart• Videos or photos imported from YouTube or Flickr• Additional customization services provided 5
    • YouTube Custom Design and SetupYou’ve already invested a lot of time and money producing yourvideos so why not give your YouTube player a professional look tomatch? We can help achieve a consistent look and feel to increasepotential YouTube channel subscribers.Additional upgrades include:• Installation of custom design• Setup “Welcome Message”• Set up business details• Setup theme and links• Import all videos into YouTube platform• YouTube icon installed on all Social Media platforms• Additional customization services provided 6
    • Twitter Custom Design and SetupCreate a unique customized twitter business page designed byour expert internet marketing consultants. Whether you’re sellingproducts or offering services we have a custom design and setupsolution for you.Additional upgrades include:• Installation of custom design• Setup “Welcome Message” sent to all followers• Submit to Twitter search directory• Twitter Poll Setup• Twitter Counter Setup• Create Twitter Lists• Join targeted lists for your industry• Tweetdeck training and setup• Additional customization services provided 7
    • LinkedIn Custom SetupLinkedIn is a powerful platform for developing relationships, buildingyour reputation and promoting your business.Additional upgrades include:• Create business profile and install logo• Creation of an industry related group• Create first introductory post to kick off the group• Create group icon to promote on all Social platforms• Setup related RSS content feed for the group• Real time Tweets and blog feeds• Join 10 relevant groups on LinkedIn• Post 3 industry related Q&A’s to get started• Secrets to success with Linkedin tools training 8
    • Blog Custom Design and SetupYour blog is a powerful SEO tool for your business. Posting newcontent ensures your business will thrive on the search engines.Since most users land on your blog before your website it isimperative your blog is fully customized.Additional upgrades include:• Installation of custom design• Install “share this” button• Install Facebook badge with real time posts• Setup automation of blog posts to social networks• Setup related RSS content feeds• Create up to 4 pages• Install Website navigation bar• “Follow us” tab with all social media icons• Opt-in Email Newsletter Forms• Install Surveys, Polls, Giveaways, Contest applications• “Retweet”, and/or “like this” buttons (hosted version only)• E-commerce application (hosted version only)• Google ads application (hosted version only)• Additional customization services provided 9
    • Email Newsletter Design and SetupYour email database is priceless and building this list is so importantfor potential sales. We can help you design and implement the bestEmail marketing strategy for your business.Additional upgrades include:• Installation of custom template design• Integrate your email distribution with Twitter and Facebook• Setup automation of your blog posts to email subscribers• Create and install multiple opt-in forms• Create first “welcome” email to get you started• Create multiple email lists for your company• Import current subscribers to platform• Training on Email Marketing strategies• Additional customization services provided 10
    • Ning Social Network Design and SetupNeed a custom social network to grow your business? We can helpyou build a community fast!Additional upgrades include:• Installation of custom design• Setup related RSS content feeds• Install Surveys, Polls, Giveaways, Contest applications• Real time Tweets, Facebook posts and blog feeds• Setup blogs, forums, photos and videos• Setup groups, events and chat• Integrate Facebook and Twitter• Additional customization services provided 11
    • Website Design and DevelopmentNeed a website design or redesign for your business? We canhelp build a custom website to meet your unique business needs.Capable of building websites on many CMS platforms such as:Wordpress, Joomla, Drupal and more.Additional upgrades include:• E-Commerce• Galleries• Custom Forms• Social Media Integration• And Much More! 12
    • Social Media Design and Setup SOCIAL MEDIA 2-Pack* 3-Pack* 5-Pack 7-Pack MARKETING TOOLS $850 $1100 $2800 $7900 Facebook • • • • Twitter • • • • YouTube • • • Blog • • Email Newsletter • • 10 page Website Design or Ning Social Network Setup • 1 additional Facebook Page • 1 hour training • • 2 hours training • •* The 2 and 3-Packs include a $200 credit towards an upgrade of your choice. 13
    • Social Media Engagement“Successful companies in social media act more like party planners, aggregators, andcontent providers than traditional advertisers”Social Media Engagement Process Step 4: Content Distribution and PromotionSteps 1-2 (Weeks 1 & 2) During this phase we will continue content creation. In addition, we make sure that we are cross promoting your content across the various channelsStep 1: Setting up Your Social Media Dashboard online. People on Twitter should know about your blog, and people onOnce we have all your social media platforms designed and setup it’s Facebook should know about your Twitter account, etc. We’ll tie them allimportant we start engaging with your customers to generate brand loyalty together so each path leads to the other. We also begin the social mediaand sales. First we’ll set up your Social Media Dashboard so you can view marketing by sharing links and posting outside of your own social mediaall your accounts easily. This will give you a convenient way to monitor what accounts, but all leading back to your business. This is part of our strategywe are doing as well as get engaged and respond to direct messages and to grow your followers, fans and build your online buzz.personal comments. Social Media Engagement ProcessStep 2: Account/Profile and Blog Creation Steps 5-6 (On-going)Once we have your Social Media Dashboard in place we will install youranalytics tools to track how many people are engaging with your links. We Step 5: Community Buildingwill also be setting up (or updating) your blog, which will serve as your Social Community building will be happening throughout your whole social mediaMedia Hub. campaign. Once your content is created and you start building trust and authority online our focus shifts to more than just site traffic. We encourageSocial Media Engagement Process repeat traffic and help to build a community of people that you can reachSteps 3-4 (Week 3 & On-going) out to. Community building can include everything from setting up a surveys to launching contests and special promotional offers that will keep peopleStep 3: Content Creation coming back to your site.The next step is to create content that is going to be shared and distributedacross these social media channels. Our success in creating content for Step 6: Measuring, Analyzing, Adaptingyour business rests on our initial consultation and customer profiling we do. During this phase we analyze all the social media marketing efforts. HaveWe want to make sure we have a thorough understanding of your business we met our initial goals? Are you seeing the results you wanted? You’reand objectives before getting started on this phase. most likely also going to want to adapt your social media efforts. Perhaps there is a new tool out that you can add to your arsenal. This is where we evaluate and assess your social media marketing efforts to see how you should proceed. 14
    • Social Media Engagement SOCIAL MEDIA **BASIC **ADVANCED **PREMIER **ULTIMATE MARKETING TOOLS $599/mo. $899/mo. $1499/mo. $1999/mo. *Facebook • • • • *Twitter • • • • *Blog Content Writing 1 new post/wk. 2 new posts/wk. 3 new posts/wk. 4 total articles per month 8 total articles per month 12 total articles per month up to 500 words up to 500 words up to 500 words *YouTube • • • Linkedin or Foursquare • • Email Newsletter • • Mobile Website • Article Marketing 250 directory submissions 500 directory submissions 1,000 directory submissions PPC Marketing • • Key Metrics Report • • • • Social Media Dashboard • • • • 12-Month Marketing Plan • • • • ***Customer Engagement • • • • Leads Included 100/mo 200/mo 300/mo 400/mo ****Press Release • • Reputation Management • •*Includes design & setup**Minimum 3 month campaign***Contests, Coupons & Giveaways****Unlimited Submissions 15
    • Basic Package $599/mo.A basic social media package for a small business, we’ll get you set up with the most popular social media accounts and tailor thecampaigns and tactics most relevant to your business goals. We manage your accounts on a daily basis, integrate your promotionsongoing, and track progress along the way.Social Media Engagement Tools Basic PackageFacebook Design, Setup, Optimization and Maintenance (Posting, polling, commenting, collaborating on groups and pages)Twitter Design, Setup, Optimization and Maintenance (Tweeting, polling, commenting, re-tweeting, collaborating, joining lists)Weekly Monitoring/Key Metrics Report Account Set-Up, Monthly Monitoring and ReportingSocial Media Dashboard Account Set-Up and Tutorial on how to use your dashboard.12-Month Marketing Plan We will create an engaging 12 month Social Media marketing plan for your businessContests and Surveys Design, Setup and Management100 Leads Included We drive geo and/or keyword targeted leads to your Facebook and Twitter 16
    • Advanced Package $899/mo.The perfect starter package for a small business, we’ll get you set up with the most popular social media accounts and tailor thecampaigns and tactics most relevant to your business goals. We manage your accounts on a daily basis, integrate your promotionsongoing, and track progress along the way.Social Media Engagement Tools Advanced PackageFacebook Design, Setup, Optimization and Maintenance (Posting, polling, commenting, collaborating on groups and pages)Twitter Design, Setup, Optimization and Maintenance (Tweeting, polling, commenting, re-tweeting, collaborating, joining lists)YouTube Design, Setup and PromotionArticle Marketing We will submit your articles to 500 directoriesLinkedin or Foursquare Optimization and MaintenanceWordPress Blog Design, Setup and Optimization, weekly posts (Minimum 1 blog post each week) 4 total articles created per month up to 500 words eachWeekly Monitoring/Key Metrics Report Account Set-Up, Monthly Monitoring and ReportingSocial Media Dashboard Account Set-Up & Tutorial on how to use your dashboard.12-Month Social Media Marketing Plan We will create an engaging 12 month Social Media marketing plan for your businessCustomer Engagement Design, Setup and Management200 Leads Included We drive geo and/or keyword targeted leads to your Facebook and Twitter pages 17
    • Premier Package $1499/mo.For the business that wants to maximize more of what Social Media has to offer, and get the most out of monthly content creation,distribution and promotion.Social Media Engagement Tools Premier PackageFacebook Design, Setup, Optimization and Maintenance (Posting, polling, commenting, collaborating on groups and pages)Twitter Design, Setup, Optimization and Maintenance (Tweeting, polling, commenting, re-tweeting, collaborating, joining lists)LinkedIn or Fourquare Optimization and maintenanceYouTube Design, Setup, Customization & PromotionEmail Newsletter We will design and setup your email serviceArticle Marketing We will submit your articles to 500 directoriesWordPress Blog Design, Setup and Optimization, weekly posts (Minimum 2 blog posts each week) 8 total articles created per month up to 500 words eachPR News Releases & Distribution Includes unlimited submissions to relevant PR DirectoriesPPC Marketing We will create and manage your ppc campaignWeekly Monitoring/Key Metrics Reports Account Set-Up, Monthly Monitoring and ReportingSocial Media Dashboard Account Set-Up & Tutorial on how to use your dashboard12 Month Social Media Marketing Plan We will create an engaging 12 month Social Media marketing plan for your businessCustomer Engagement Design, Setup and Management300 Leads Included We drive geo and/or keyword targeted leads to your Facebook and Twitter pages 18
    • Ultimate Package $1999/mo.For the business that wants the most of what Social Media has to offer with monthly contentcreation, distribution and promotion.Social Media Engagement Tools Premier PackageFacebook Design, Setup, Optimization and Maintenance (Posting, polling, commenting, collaborating on groups and pages)Twitter Design, Setup, Optimization and Maintenance (Tweeting, polling, commenting, re-tweeting, collaborating, joining lists)LinkedIn or Foursquare Setup, Optimization and MaintenanceYouTube Design, Setup, Customization and PromotionEmail Newsletter We will design and setup your email serviceArticle Marketing We will submit your articles to 500 directoriesWordPress Blog Design, Setup and Optimization, weekly posts (Minimum 3 blog posts each week) 12 total articles created per month up to 500 words eachMobile Website Design, Setup, Customization & PromotionPR News Releases & Distribution Includes unlimited submissions to relevant PR DirectoriesPPC Marketing We will create and manage your ppc campaignWeekly Monitoring/Key Metrics Reports Account Set-Up, Monthly Monitoring and ReportingSocial Media Dashboard Account Set-Up & Tutorial on how to use your dashboard12 Month Social Media Marketing Plan We will create an engaging 12 month Social Media marketing plan for your businessCustomer Engagement Design, Setup and Management400 Leads Included We drive geo and/or keyword targeted leads to your Facebook and Twitter pages 19
    • Social Media Marketing“Successful companies in social media act more like Dale Carnegie and less like DavidOgilvy - listening first, selling second.”The Social Media Marketing ProcessStep 1: Setup Marketing Strategy CalendarWe walk through the details of what weekly or monthly promotionsyou are offering to create a marketing strategy calendar that meetsyour goals.Step 2: Competitive AnalysisWe research each client’s industry and develop a marketingstrategy to win in their category.Step 3: Implementation of Marketing StrategyOnce we have your goals and strategy confirmed we will moveforward to start the targeted marketing efforts.Step 4: Marketing Strategy AnalyticsWe will review our efforts to make sure we are receiving the resultsdesired. We then optimize our marketing strategy for top results. 20
    • Targeted Marketing ServicesInvesting in the ability to get more fans and followers is one ofthe best strategies to increase your brand visibility. Our targetedmarketing services result in more leads, fans, followers and sales.Increase Facebook FansGet a strong presence on the most popular social networking siteon the planet. Visitors are more likely to frequent a website that hasmore Facebook fans. Get potential customers to your website fromthe 2nd most popular website in the world after Google! Spendmore time running your business, not looking for Facebook fans.Increase Twitter FollowersBusinesses are starting to realize the advantages of Twitter. Spendmore time running your business, not looking for followers. Getpotential customers to your website. Leave your competitors in thedust. Visitors are more likely to frequent a website that has moreTwitter followers.Increase YouTube SubscribersIncrease YouTube Channel ViewsIncrease YouTube Video ViewsUploading videos is only the first step. Getting more YouTube views,friends and subscribers is what should be high on your prioritylist. Fact: YouTube gets over one Billion views/day. How many arewatching your videos? Make your videos show up higher in Google& YouTube search results by having more views. Get potentialcustomers to your website from the 3rd most popular website in theworld, after Google & Facebook. Visitors are more likely to frequent awebsite or subscribe to a channel that has more Youtube views. 21
    • SEO Marketing ServicesBacklinks are the backbone of determining where your content will Increase Forum Submissionsbe position on Google and all major search engines. Whether you Forum Submissions are a form of Search Engine Optimizationwould like to increase traffic from search engines to your site using where links are submitted in different forums. Forums are publicthe power of backlinks or if you would like gain more exposure websites where people assemble for open discussion. Forumthrough forums and social bookmarks we can help. postings are powerful in that they provide both quality back-links to your site and also increase exposure of your website to anIncrease Social Bookmarks interested community. Upon your order, we will submit your URL in hundreds of relevant forums.Social Bookmark Submissions are a form of Search EngineOptimization where Internet users can share, organize, search,and manage bookmarks of web resources. These resources Increase Directory Submissionsare not shared but instead are bookmarks that reference them. Directory Submissions are a form of Search Engine OptimizationSocial bookmarking services provide web feeds for their lists of where websites are submitted for categorization to a web directory.bookmarks. This allows users to become aware of bookmarks as A web directory is not a search engine but instead, lists web sitesthey are saved, shared, and tagged, here in creating links which by category and subcategory. Websites are categorized basedwill help increase page rank. We can submit your URL to hundreds on the entire website rather than a single page or keywords. Webof social bookmarking websites. directories often allow site owners to directly submit their site for addition, and submissions are reviewed. These submissions link back to a website helping to increase page rank. We can submit your URL to hundreds of directories. 22
    • Marketing & SEOSEO PackagesSEO Services **SEO Silver **Gold Plan **Platinum Plan $499 $799 $1299Directory Submissions 200 300 5,000Forum Submissions 100 700 1,000Social Bookmark 125 500 1,000Submissions*minimum 3 month campaign**delivered within 30 days 23
    • Content Writing & ContestsContent Marketing Services Sweepstakes Via our app you can create a custom entry form, upload customArticle Writing Service graphics, define eligibility criteria (by age and/or geography),Need articles for your blog or website but not sure what to write? randomly draw winners, send notifications to participants andWe provide a service to research your industry and create custom download entry data. When users enter your sweepstakes, wordcontent for your business. spreads via friend invites, Facebook newsfeeds and Twitter tweets.Press Release Writing Service SurveyNot sure what to say? We can write your press release for you and The Sign-Up form enables the creation of a custom form, whichoptimize it to the top SEO standards. can double as a survey, for users to fill out. You can download user information, input, and data from your leads at any time.Press Release Submission Monthly ServiceLooking for a service that provides you with unlimited press release Quizsubmission? For a low monthly fee we will submit an unlimited The Quiz app enables you to create custom quizzes which allownumber of press releases to our +560,000 media contacts. users to share their personalities with their friends. With our app, you are able to create custom questions, set up a scoringEngagement Marketing Services guideline, and create categories that the user gets scored into with their results. These quiz results can then be shared betweenContest Setup and Management users and on streams and feeds, compelling user’s friends to takeDistribute your campaign across multiple social networks including the quiz as well, to assess what their results would be. ParticipantFacebook and Twitter. Collect data such as name, age, gender, answers can be downloaded at any time. You can also combine aemail address, mailing address. Publish your campaign on your quiz with a contest, sweepstakes or coupon campaign.website and blog via an attractive interactive widget. Your custombranded image installed on all applications. Continued on next page... 24
    • Content Writing & ContestsTrivia CouponsWith trivia, you can allow users to test their knowledge of trivia and Distribute Coupons to drive traffic to your site, encourageshare their scores with friends. With our app you can create your purchases, launch a new product or generate buzz. Word spreadsown set of questions, and specify answers so that the Promotion via friend invites and Facebook newsfeeds that are generated whenBuilder tool auto-generates the user score once the user is finished someone downloads a coupon. Via our app you can input uniquecompleting the set of trivia questions you created. The app will then discount codes, define the maximum number of coupons youprompt the user to share their scores with their friends, which in wish to release, upload custom designs for your coupon, create aturn can generate enthusiasm and a sense of competition between custom entry form, send notifications to participants and downloadfriends to beat each other’s score. Through the app you are able participant data.to download participant answers and view leads. You can alsocombine a trivia with a contest, sweepstakes or coupon campaign.GiveawaysGive away free products or product samples as a way to generatebuzz, introduce a new product, build brand awareness or gathercustomer feedback. Word spreads via Facebook newsfeeds thatare generated when someone interacts with your campaign and viafriend invites. With our app you can define the maximum amountof product you wish to give-away, upload custom designs foryour campaign, create a custom entry form, send notifications toparticipants and download participant data. 25
    • Additional ServicesFacebook Custom Page .................................................................$450 Static Banner Ad Design (Non-Flash) ..............................................$200Static design with one outgoing link Flash Banner Ad Design .................................................................$500Facebook Custom Page Upgrades Marketing Plan Development • Embedded Video or Flash Movie ............................................$200 3 months ........................................................................................$750 • Opt-In Lead Form ...................................................................$200 6 months ......................................................................................$1350 • Real-Time Tweets ...................................................................$200 12 months ....................................................................................$2400 • Real-Time Blog Feeds ............................................................$200 • Videos or Photos Imported From Youtube or Flickr ...................$200 Contest Marketing Design & Setup .................................................$400 • SweepstakesFacebook Application Design & Development .................. Starts at $1000 • Giveaways • Trivia QuestionsLinkedin: Consultation, Custom Setup & 30 min training .................$300 • Quiz • SurveysTwitter Custom Pages: Consultation, Design, Development .............$300 • GrouponYouTube Custom Pages: Consultation, Design, Development ..........$300 Article Writing ..................................................................................$150 500 WordsCustom Web Design & Development (10 Pages)............................$3200For Advanced Website Design, Request a Quote Press Release Seo Writing Service ..................................................$350Content Integration ................................................$75/pg after 10 pages Unlimited Press Release Submission Service ............................$250/moWebsite Hosting Available (Basic) ................................................. $125/yr Brand Identity Package .................................................................$1500Mobile Website .........................................................................$100/mo Includes Logo, Business Card (Front & Back), Envelope,Free site setup (pulls content from current site & social channels) & Letterhead DesignsNing Social Network Consultation, Design & Development ............$1200 Logo Design Only ...........................................................................$900Blog Design & Setup (Custom Template) ..........................................$900 Flyer Design (Print) ..........................................................................$450Content Integration (Image Selection & Copy Placement) ...............$75/pg 1 Letter Size PageFacebook E-Commerce Application Design & Setup ........................$450 Brochure Design (Print Tri-Fold) ........................................................$750Includes 10 Products AddedIncludes 1 Hour Training on How to Use the Service Brochure Design (Print Up To 12-Pager) .........................................$3600Email Newsletter Design, Custom Setup & 30 min training ................$750 Social Media Training (Includes Materials) Full Day (8 Hrs, Travel Expenses Not Included) ..............................$3500Social Media Marketing Plan (3 months) ...........................................$600 Half Day (4 Hrs, Travel Expenses Not Included) ..............................$2000 Social Media Phone Consulting (Hourly) ......................................$100/hr 26
    • Social Media Terms GlossaryFacebook The fastest-growing popular online platform that enables customization of user interface, which also includes installing ap- plications to personalize the experience and link to other social sites. Users can share opinions, join groups, hold events and participate in contests conveniently.Twitter Twitter allows spontaneous interaction in real time. Twitter clients on mobiles are getting popular and enables quick and easy communication. You would be able to track what people are saying about you or your related business competitors. Twitter allows engagement with people in a viral way. Loyal and satisfied customers or clients would “re-tweet” messages that they would love to recommend. Through constant and vital tweeting, your brand awareness would be enhanced.Wordpress Blog The reason Wordpress is the most popular blogging platform is the combination of value, quality, and ease of use that is unparalleled in the blog software world. The blog serves as your social media hub.LinkedIn Businesses can leverage it as a powerful tool for managing brand reputation and increasing visibility. By optimizing groups, answers, and company and individual profiles, you increase your chances of ranking and driving traffic.Foursquare Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics — our users earn points, win Mayorships and unlock badges for trying new places and revisiting old favorites. As a business owner, you can use foursquare to engage your increasingly mobile customers with foursquare “Specials,” which are discounts and prizes you can offer your loyal cus- tomers when they check in on foursquare at your venue. Additionally, if you offer foursquare Specials to your customers, you will be able to track how your venue is performing over time thanks to our robust set of venue analytics — for free!YouTube As the second largest search engine in the world, YouTube continues to dominate the video sharing community.Flickr Flickr is free image and video hosting website. Images can bring organic search benefits both directly- optimized images draw traffic from image searches and from integrated search results, and indirectly – images make pages more appealing and more likely to receive inbound links.Daily Motion, Metacafe, These three sites are all popular Video Sharing sites similar to YouTube, but optimize separately in the search engines. ThinkVimeo of your messages as being on different channels, not just one. 27
    • Social Media Terms GlossaryDigg & StumbleUpon Digg and StumbleUpon are the two most popular social bookmarking sites online and used to promote your blog. For Digg: Users submit links to content they like, and other users comment on those submissions and add their own votes (called Diggs) to those links. Popular links will rise to the front pages of Digg and are likely to get a lot of traffic. StumbleUpon uses ratings to form collaborative opinions on website or blog quality. If your blog gets the thumbs up from just one reader, it will be added to the database and become available for others to stumble too. It’s a great way to get a surge of traffic to your blog, provided of course that your content is worth a thumbs up.PR News Releases & We’ll write an announcement each month about your organization – a new product launch, current promotion, a local teamDistribution sponsorship - whatever. We get your news distributed to every major news site and search engine on the web, and in front of consumers and possibly journalists. Make yourself more visible and drive traffic to your website - and customers to your busi- ness. We used both paid and free PR sites for distribution.Article Marketing From better search engine rankings to increased visibility online, article marketing is one of the best ways to promote prod- ucts, services, and programs for business owners who have a small marketing budget. Article marketing is an excellent SEO tool because it allows you to combine the use of keywords and link building to help you increase your Web site rankings. Article marketing can also serve as a way to boost your credibility and your reputation as an expert in your field.Social Media Dashboard Allows you to manage social network profiles, Twitter, Facebook, LinkedIn, all in one place.Weekly Monitoring/Key Each week you’ll receive an update on what we are doing for your account. We’ll report on the increase in followers and fansMetrics Reports on Twitter and Facebook, which Facebook pages and groups we join and post on, how many blog posts we are doing and more. 28
    • Thank You! Please Contact: Michelle Hummel Founder & CEO 513.204.9324michelle@webmediaexpert.com webmediaexpert.comFacebook.com/webmediaexpert 29