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 Conférence de l'Union Mondiale des Marchés de Gros le 23 mai à Helsinki : la qualité dans les Marchés de Gros
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Conférence de l'Union Mondiale des Marchés de Gros le 23 mai à Helsinki : la qualité dans les Marchés de Gros

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Stéphane Layani est intervenu à l'occasion de la Conférence de l'Union Mondiale des Marchés de Gros le 23 mai à Helsinki sur le sujet de la qualité dans les Marchés de Gros. Il a présenté ce qu'était …

Stéphane Layani est intervenu à l'occasion de la Conférence de l'Union Mondiale des Marchés de Gros le 23 mai à Helsinki sur le sujet de la qualité dans les Marchés de Gros. Il a présenté ce qu'était la qualité au Marché International de Rungis dans son approvisionnement, ses infrastructures mais également dans le savoir-faire de ses opérateurs

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  • 1. WUWMHELSINKIMAY 23, 2013Quality in wholesale marketsStéphane LAYANI, CEO, Rungis Marché InternationalWUWM Helsinki, May 20131
  • 2. Rungis,a major tool to feed Paris area in fresh food products234 hectares, only 6 km South of ParisOptimum transportation connections 2 major highways 1 airport 1 rail terminal inside the market (200.000 T/year, 20%of F&V)Consolidated turnover: 8 billions euros (2012)1,200 companies with 12,000 staff2.4 Mt/year for 18 millions final consumers (ofwhich 12 millions located in Paris area)WUWM Helsinki, May 20132
  • 3. Rungis, an international model One of the major fresh food wholesale marketworldwide Increase of export products (10% of the consolidatedturnover) An incredible wide range of products and arecognized quality An efficient and modern organization system A know-how and a worldwide benchmark availablefor other wholesale markets 40 years of consultancy services in more than 30countriesWUWM Helsinki, May 20133
  • 4. Rungis, an history toward quality Quality have been shaped by history The major retail chains haveprogressively dominated thedistribution of fresh food products Rungis answered by the segmentationof its offer with higher quality, allowingindependent retailer to position on newmarket segment from retail chainsWUWM Helsinki, May 20134
  • 5. Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-howCommunication allow usto maximize commercialbenefits of the productsWUWM Helsinki, May 20135
  • 6. Quality in Supply Chain (1)Rungis wholesalers established strongrelations with a wide range of suppliers: A steady relation with the French agriculturesector Selected importations An incredible range of national and foreignproducts concentrated in one market Origin and quality labels have increasedWUWM Helsinki, May 20136
  • 7. Quality in Supply Chain (2)Organization of the supply chain Short food channels Seasonality Saving time, freshness and ripenessWUWM Helsinki, May 20137
  • 8. Quality in Supply Chain (3)WUWM Helsinki, May 20138A quality controlled by public services Products controlled and certified by veterinaryservices present on the market Products loads controlled by fraud and customdepartments
  • 9. Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-howWUWM Helsinki, May 20139
  • 10. Quality in the infrastructure (1):the building architecture and its inner organizationWUWM Helsinki, May 201310Buildings are designed for: Efficiency and productivity of its users The right renting cost in a competitiveenvironment Profitability for the management company Flexibility for an optimum use on a long termbasis, adequate for different type of activities A know-how recognized worldwide: RungisConsultant
  • 11. Quality in infrastructure (2)V1P Building – Carcass meat:How to combine hygiene and productivity in onebuilding with a physical market and processing units?WUWM Helsinki, May 201311
  • 12. Quality in infrastructure (3)A4 building – Seafood products:An architectural showroom forhigh level technologyWUWM Helsinki, May 201312
  • 13. Quality in infrastructure (4)WUWM Helsinki, May 201313F5C: A new wholesale concept improving logistics (thefirst “drive” in Rungis) and marketability
  • 14. Quality in infrastructure (5)WUWM Helsinki, May 201314C3: A recent chilled building combining process andlogistics activities
  • 15. Quality in infrastructure (6):Allowing to recover the wastesWUWM Helsinki, May 201315Investments realized in Rungis allow to sortwastes : To recycle packaging waste of our market and of thearea (60,000T /year) To valorize organic waste with methanogenesis Other wastes burnt for the urban heating in themarket, in the nearby hotels, domestic housing andairport… almost 200,000 MWH/year
  • 16. Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-how of WM managers and operatorsWUWM Helsinki, May 201316
  • 17. Quality in the know-how of operators (1)Invest in the futureRungis platform hosts: A professional training center for the staff A training center for apprentices fishmongers Educating companies’ managers in partnershipwith the HEC Paris International Business School Project of a training program for the fruits &vegetables wholesalersWUWM Helsinki, May 201317
  • 18. Quality in the know-how of the management company (3):Environmental qualityToward a green market: Rail in development Mutualized transports Decrease and valuation of wastes Buildings insulation & Organic products building Urban heating Electricity saving Project of hosting hybrid and electric vehiclesWUWM Helsinki, May 201318
  • 19. Quality in the know-how of the management company (4):Market safetyMore than 200 persons are in charge of safetyand risk prevention on Rungis Market Police and gendarmerie Firefighters Market security department Controlled access of entries Purchasing with a buyer card Video SurveillanceWUWM Helsinki, May 201319
  • 20. Quality is a wholeWe handle the quality at 3 levels: Supply chain Infrastructures Know-how Communication allow us to maximizecommercial benefits of the RungisproductsWUWM Helsinki, May 201320
  • 21. Communicate Rungis Quality ( 1)To get benefits from the qualityWUWM Helsinki, May 201321 Communications in the 5 sectors all the yearlong Animations to attract new customers Development and marketing support of theinternational Rungis Brand The supply chain analysis, the infrastructureoptimization and our know-how are madeavailable for others markets with RungisConsultant Department.The market is cluster and an excellencepole, we should communicate it:
  • 22. Communicate Rungis Quality (2)Customers are the quality ambassadorsEvery year is developed abutton for theprofessionals buying inRungis:Restaurants and retailersare able to stick it on theirfront displayWUWM Helsinki, May 201322
  • 23. Communicate Rungis Quality (3)WUWM Helsinki, May 201323Quality produce are certified by adequateprocedures driven by operators Certifications, Labels, Trade Marks Valoration of origins Valoration of products from sustainable andorganic agriculture
  • 24. Communicate Rungis Quality (4)to valorize the expertiseFruits & vegetables wholesalers physical marketreference: The “F&V Excellence” targets : To get an offer adequate to upstream and downstream To allow the access to competitive markets (quality andprice) To enhance the product and to innovateThe “F&V Excellence” will include : A professional charter A Good Practice Referential A framework of audits and procedures A file update procedureWUWM Helsinki, May 201324
  • 25. Communicate Rungis Quality (5)City of Gastronomy In 2010, the gastronomic meal of the French havebeen recognized the Representative Listof the Intangible Cultural Heritage of Humanity For this recognition is planned a network of Citiesof Gastronomy in France lead by Paris Rungis A 2017 project: beside cultural and educationalobjectives, the project will host a food companiesincubator and a Market of Culinary TreasuresWUWM Helsinki, May 201325
  • 26. Communicate Rungis Quality (6)City of Gastronomy Photo?WUWM Helsinki, May 201326

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