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  • 1. By: Stephan Blais Source: http://3.bp.blogspot.com/-gqgvnavhNS4/T1BPFHE45DI/AAAAAAAAAVE/XM4aQspDuug/s1600/meme%2Bcollage.jpg
  • 2. MEMES crystallize Source: http://knowyourmeme.com/memes/dr-evil-air-quotes
  • 3. Source: http://designthinkingworkshop2011.files.wor dpress.com/2011/05/hires.jpg
  • 4. Reddit 4Chan 9Gag Internet memes are created and spread on various social media sites, such as: Tumblr Facebook Twitter Source: http://knowyourmeme.com/memes/first-day-on-the- internet-kid
  • 5. Early memes have had a seminal impact on digital culture. Source: http://www.boston.com/bostonglobe/ideas/brainiac/headshot.jpg
  • 6. Memes can start trends and fads that people all over the world participate in, proving the power of connectivity memes possess. Source: http://socialmediaweek.org/files/2013/08/Connected-world-e1377123060145.jpg
  • 7. owling Tebowing Source: http://www.planking.me/wp-content/uploads/2011/12/sf-planking-e1323088115873.jpg
  • 8. But what makes a meme successful or unsuccessful? Viral or not? “In an environment where speed is everything and attention is fleeting, good timing coupled with a strong cultural awareness can make the difference between something that goes viral and something that ends up in the gutters of the Web” – Matt Morain Source: http://vpncreative.net/wp- content/uploads/webhostingreviewbase/2013/09/18.jpg
  • 9. Can the heavy influence and popularity of memes have more useful or practical applications? Source: http://www.solutiontable.com/wp-content/uploads/2014/03/better-handshake.jpg
  • 10. Source: http://www.1stwebdesigner.com/design/power-internet-memes/
  • 11. Source: http://themeshaper.files.wordpress.com/2010/06/toolbox1.jpg
  • 12. “A good viral marketing strategy is one that uses buzz to replicate shared cultural meaning across a community of consumers.” - From “Kellogg on Integrated Marketing” Source: http://3mx24s1dzkew1x7chz4af8it19rs.wpengine.netdna-cdn.com/wp-content/uploads/2014/03/advocates-content.png
  • 13. Memes can be a great tool for companies to use because there is very little to no cost using them. They can also be used as a basis for an entire integrated marketing promotional campaign. YOUR AD HERE Source: http://www.digitaltrends.com/wp-content/uploads/2012/02/samsung-LCD.jpg
  • 14. Snakes on a Plane Source: http://www.richardcrouse.ca//wp-content/uploads/2013/09/Snakes_on_a_Plane.jpg
  • 15. Source: http://assets.nydailynews.com/polopoly_fs/1.1103368!/img/httpImage/image.jpg_gen/derivat ives/article_970/oreo28n-1-web.jpg Photo by: Oreo
  • 16. Chuck Norris is a popular Internet figure for his manly and tough image. Blizzard Entertainment Inc. featured him in advertisements for their game, World of Warcraft. Some companies take advantage of existing memes Source: http://eagnews.org/wp-content/uploads/2013/11/chuck-norris-07.jpg
  • 17. Source: http://4.bp.blogspot.com/_jgyugzLdbng/TTx6hWp- EjI/AAAAAAAACP4/8n1d_VJH8zo/s1600/Dos-Equis-Man.jpg
  • 18. Source: http://www.peopleofwalmart.com/
  • 19. “The greatest aspect of meme marketing is that it allows most any company, no matter how staid its typical image, to create something memorable in a spirit of fun.” – Cheryl Conner, Forbes Source: http://media.dmnews.com/images/2013/06/11/1_memes_393404.png
  • 20. Source: http://www.visionnoblesville.com/wp-content/uploads/2012/11/GREEN-GROWTH.jpg
  • 21. Sources • http://archive.wired.com/wired/archive/2.10/godwin.if.html?topic=& topic_set= • http://www.bbc.co.uk/news/magazine-13414527 • http://news.discovery.com/tech/where-do-internet-memes-come- from.htm • http://www.1stwebdesigner.com/design/power-internet-memes/ • Iacobucci, D., & Calder, B. (2003). Kellogg on Integrated Marketing. Kellogg School of Management, Northwestern University, 94. Print. • http://www.forbes.com/sites/cherylsnappconner/2013/07/02/three- tips-for-marketing-better-with-memes/