HEALTHY FOOD COMPASSHEALTHY FOOD COMPASSStephan Alber // Wilkins Fernandez // Sara Tabor
WHY DO PEOPLE NOTEAT HEALTHY?HEALTHY FOOD COMPASS
McDonald’s vs.Whole Foods MarketHEALTHY FOOD COMPASS
HOW DO WE MAKE DECISIONS?TIME INFORMATION(“BRANDING”)PRICEACCESSHEALTHY FOOD COMPASS
The Product:“FIND INEXPENSIVEHEALTHY FOOD”HEALTHY FOOD COMPASS
PRICESCOREDVENUEMAPHEALTHY FOOD COMPASShealthyfoodcompass.com
CONTRIBUTIONFIRSTHEALTHY FOOD COMPASShealthyfoodcompass.com
THEAPPLEINDEXHEALTHY FOOD COMPASShealthyfoodcompass.com
GAMIFICATIONMOTIVATIONESTEEMHEALTHY FOOD COMPASShealthyfoodcompass.com
OPEN DATACROWD-SOURCINGAPIsHEALTHY FOOD COMPASShealthyfoodcompass.com
The HEALTHY FOOD COMPASSwill help you to ...			1. BE FASTER 									> TIME			 2. GET WHAT YOU NEED 			 > ACCESS			 3. FIN...
Go To Market StrategySTART SMALL & SIMPLEHEALTHY FOOD COMPASS
GROW- Create Partnerships (ex. “Health Bucks”)- Improve Price Index (More Products)- More Data Sources...HEALTHY FOOD COMP...
“WHAT’S YOURBUSINESS MODEL?”HEALTHY FOOD COMPASS
What We Eventually Build:GAMIFIED CITIZENSCIENCE TOOLHEALTHY FOOD COMPASS
SNAP VENUESIN NYCCARTODB/MAPBOXHEALTHY FOOD COMPASS
SNAP VENUESIN BROOKLYNCARTODB/MAPBOXHEALTHY FOOD COMPASS
B2B TARGET AUDIENCECities & Their Institutions(ex. Department of Health)HEALTHY FOOD COMPASS
THE VALUENew Data Sourcesfor Decision Makingand Problem SolvingHEALTHY FOOD COMPASS
THE POTENTIALUse the Technologyin Different Fields & CitiesHEALTHY FOOD COMPASS
HEALTHY FOOD COMPASSTRY THE PROTOTYPE!healthyfoodcompass.comAttention: Prototype with Test Data
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Healthy Food Compass

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Unhealthy food decisions are typically made due to lack of money, time, or knowledge as to what is near. Many people may pick fast food options that are not healthy, which over time, presents health issues the city later will need to handle.

We want to solve this issue by creating a product to help people find affordable and healthy food nearby. Within the NYC BigApps contest, we've created a healthy food venue database (groceries, farmers markets, etc.), as well as the location-aware web application "Healthy Food Compass", which both serves personal information to the user and operates as data collector tool (crowd-sourcing).

Current Prototype: http://www.healthyfoodcompass.com

Our application receives the user's geolocation, and gives food venue options to the user. Once the end user decides, they are able to find out more information (accessibility, EBT acceptance, etc.). The user is able to see location popularity, as well as average reported prices of typical foodstuffs (apple, bananas, etc.) so consumers are able to gut-check the average cost of the products. This is a mobile web app, and is built so that additional featuresets may be added later.

Additional featuresets could include: accessibility in particular healthy food venues; a responsive mobile/desktop web app; multiple language capabilities; generated content to incentivize excitement of healthy foods, or our data trends found within the app; integration with Instagram to show user-generated pictures; etc.

We are not simply aggregating data - we are also generating data. Crowd-sourced data regarding real-life price points will be integrated with an API, taking the SNAP database and NYC farmers' market/greenmarket databases for geolocation targets, and crossing it with contextual information from Foursquare for each geolocation target (opening hours, popularity, etc.). We can also provide feedback to improve food venue databases.

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Healthy Food Compass

  1. 1. HEALTHY FOOD COMPASSHEALTHY FOOD COMPASSStephan Alber // Wilkins Fernandez // Sara Tabor
  2. 2. WHY DO PEOPLE NOTEAT HEALTHY?HEALTHY FOOD COMPASS
  3. 3. McDonald’s vs.Whole Foods MarketHEALTHY FOOD COMPASS
  4. 4. HOW DO WE MAKE DECISIONS?TIME INFORMATION(“BRANDING”)PRICEACCESSHEALTHY FOOD COMPASS
  5. 5. The Product:“FIND INEXPENSIVEHEALTHY FOOD”HEALTHY FOOD COMPASS
  6. 6. PRICESCOREDVENUEMAPHEALTHY FOOD COMPASShealthyfoodcompass.com
  7. 7. CONTRIBUTIONFIRSTHEALTHY FOOD COMPASShealthyfoodcompass.com
  8. 8. THEAPPLEINDEXHEALTHY FOOD COMPASShealthyfoodcompass.com
  9. 9. GAMIFICATIONMOTIVATIONESTEEMHEALTHY FOOD COMPASShealthyfoodcompass.com
  10. 10. OPEN DATACROWD-SOURCINGAPIsHEALTHY FOOD COMPASShealthyfoodcompass.com
  11. 11. The HEALTHY FOOD COMPASSwill help you to ... 1. BE FASTER > TIME 2. GET WHAT YOU NEED > ACCESS 3. FIND SOMETHING NEW > INFORMATION 4. SAVE MONEY > PRICEHEALTHY FOOD COMPASS
  12. 12. Go To Market StrategySTART SMALL & SIMPLEHEALTHY FOOD COMPASS
  13. 13. GROW- Create Partnerships (ex. “Health Bucks”)- Improve Price Index (More Products)- More Data Sources...HEALTHY FOOD COMPASS
  14. 14. “WHAT’S YOURBUSINESS MODEL?”HEALTHY FOOD COMPASS
  15. 15. What We Eventually Build:GAMIFIED CITIZENSCIENCE TOOLHEALTHY FOOD COMPASS
  16. 16. SNAP VENUESIN NYCCARTODB/MAPBOXHEALTHY FOOD COMPASS
  17. 17. SNAP VENUESIN BROOKLYNCARTODB/MAPBOXHEALTHY FOOD COMPASS
  18. 18. B2B TARGET AUDIENCECities & Their Institutions(ex. Department of Health)HEALTHY FOOD COMPASS
  19. 19. THE VALUENew Data Sourcesfor Decision Makingand Problem SolvingHEALTHY FOOD COMPASS
  20. 20. THE POTENTIALUse the Technologyin Different Fields & CitiesHEALTHY FOOD COMPASS
  21. 21. HEALTHY FOOD COMPASSTRY THE PROTOTYPE!healthyfoodcompass.comAttention: Prototype with Test Data

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