Welcome to Service
Learning!
Combining academic study, service to the
community and personal growth!

Volunteering
Community Service
Experiential Education

Volunteering
Motivations:
helps to gain practical experience
put your passion into practice
make contacts & meet new friends
give something back to the community

Middlesex
Community Volunteering
Programme
MKT4242
Service Learning /
Volunteer Marketing Project

MKT4242 advantages
Rich, real-life learning environment
Project based; individually supervised
Counts towards your degree
+ all the advantages of volunteering!

What is it all about?
Community Academic
Service Learning
Project

Example
When students remove trash from a riverbed: it’s a
service to the community
When students remove trash from a riverbed &
analyse what they found &
share the results and oer suggestions how to
reduce the trash &
reflect on the experience:
service-learning
that is !
from National Service-Learning
Clearinghouse

MKT4242
Replaces MKT4001 on any Marketing MA
You must complete a relevant project during the
year
Requires a minimum of 50 hours of volunteering
no weekly lectures (but individual supervision)

Assessment
Project Proposal (10%)
Web-Blog (20%)
Project Report (70%)

Important steps!
Find a suitable charity
Contact them & discuss your project idea
Sign the Service Learning Agreement
Start your work!
You must attend MKT4001 until your Service
Learning Agreement has been accepted!