Reinforcement: Occurs after the behaviour Can it really influence behaviour?
Believe in Reinforcement can be vicarious expectation , i.e. not necessarily directly experienced
Thus focus on expectation
Social Learning/ Cognition Theory Personal Factors Environ- ment Behaviour (Bandura, 1977) Reciprocal Determinism Self-efficacy
Reinforcement can be vicarious (observed)
Learning can be based on observation We don’t learn by trial and error
We have considerable self-control and can use this to avoid punishment or achieve goals
Learning by models
Bandura’s doll studies: Children learn it’s good to abuse doll
Social “observation” mayor factor
Social “approval” a mayor factor
But remember personal factors!
Interdependence Model of Social Influence Agents of Social Influence Targets of Social Influence Target’s Health-Related Outcomes Agent’s Health-Related Outcomes Communication Social Norms Relationship Characteristics Larger Systems Sociodemographic Factors Glanz, 2002