Your SlideShare is downloading. ×
CSR & Community Relations
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

CSR & Community Relations

5,126
views

Published on

Published in: Economy & Finance, Business

1 Comment
1 Like
Statistics
Notes
  • great help for a faculty like me in discussing my topic on CSR in the community.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
5,126
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Community Relations Introduction to PR MAR15-3
  • 2. Community Relations
    • Key concepts:
    • Social responsibilities of companies
    • The company and it’s environment
    • The (local) community
    • Corporate philanthropy - Sponsorship
  • 3. The levels of social responsibility
    • Basic level: - pay taxes - observe law - deal fairly
    • Organisational level: - minimise negative effects - act in ‘the spirit of law’
    • Societal level: - responsibility for a healthy society - help remove/alleviate society’s ills
  • 4. Social responsibility
    • Social responsibility:
    • Commitment at all levels
    • Policy / Vision +
    • Verifiable execution at all levels
  • 5. For example…
    • Co-operative Bank: no finance to oppressive governments
    • Body Shop: no animal testing on products
    • Singhburton Pubs: environmental consideration/ organic commitment social commitment to local community
  • 6. But it can also be on a smaller scale…
    • Manufacturing waste responsibility for careful waste management commitment to keep waste down
    • Fair marketing Fair representation of products No marketing to children
    • Personnel decisions recruitment policies equal opportunities beyond equal ops law personal development
  • 7. Staff secondment
    • Sending/allowing staff to work on community projects. Usually the salary will be paid while working on these projects
    • Staff gain wider experience
    • Staff motivation factor
    • New insights/ perspective
  • 8. Other internal projects
    • Environmental commitment
    • Resources/Sourcing commitments
    • Research benefiting local communities
  • 9. Some ideas for being a “good corporate citizen”
    • internal policies as discussed before,…
    • external policies such as…
  • 10. Use of facilities
    • Making facilities, such as rooms, photocopying facilities etc available to local charities, interests groups etc
    • Cheap
    • Gives opportunity to see the company
    • + learn about the company
    • Company as a resource - not as a nuisance
  • 11. Old equipment/Products donations
    • Donating old equipment, surplus stock etc to charities
    • Cheap
    • Less obvious than other strategies
  • 12. Training for the local community
    • Providing cheap (or free) training to the local community
    • Usually requires commitment over a longer term
    • Can be very rewarding for both staff and trainees
    • Company becomes a resource for the community
  • 13. Open Days
    • Special days in which the public can see the company, facilities, what is being done “Fun day” for both local community and staff
    • Cheap(ish)
    • Popular with children/educators
    • Staff motivation factor
    • Good for recruiting
    • Shows how company operates
  • 14. Visitor Centres
    • Special ‘centres’, or exhibitions about the company, special attractions etc.
    • Expensive - but more continuous than open days
    • Provide local employment
    • Give continuous insight into the company
  • 15. Sponsorship
    • Connected to ‘real’ community relations
    • … but often less philanthropic in their aims
  • 16. Community sponsorship
    • Local education - books and computers
    • The arts - opera and theatre - concerts - exhibitions
    • Charities - local or national charities - voluntary bodies
  • 17. Community sponsorship
    • Awards - such as “young entrepreneur of the year” - literary etc
    • Community events - local carnival - local festivals etc
  • 18. Wrap up…
    • Increasing incomes - freedom of expression of customers: - increase in focus on socially responsible companies
    • It is simply no longer enough to simply obey the law
    • The ‘company image’ is more than just a good logo, slogan and website - it is also commitment to social causes
  • 19. Wrap up…
    • Community relations are good for
    • (Local) community - sees the company as a resource and not nuisance
    • Staff - motivates staff - makes staff proud to be part of the company
    • remember: staff are also part of the local community
  • 20. Wrap up…
    • Can be in the form of:
    • Gifts and donations
    • Sponsorship
    • A mix of both
  • 21. Wrap up
    • Reward the company with…
    • Good public image
    • Good opportunities for recruitment
    • Good will in the (local) community
  • 22. Question for assignment
    • Format of report: No special format required (such as type face, size etc.) but: - report should look professional - be written in a professional manner - be practical and applied - draw on examples
  • 23. More questions?
    • Please remember to email your assignment questions to: [email_address]