How to get your Sales Professionals onboard with Social Media

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As a marketer, getting your sales team onboard can be hard work. In this presentation I outlined an easy and effective way you can get them using and loving social media.

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How to get your Sales Professionals onboard with Social Media

  1. 1. Social Media for Sales Professionals Stephanie Goodman Venture Accelerator PartnersVenture Accelerator PartnersStephanie Goodman226-988-2386@stephLgoodman
  2. 2. Agenda • Who am I? • Marketing Role • Sales Role • How can marketing help along the way? • Outline a weekly planVenture Accelerator PartnersStephanie Goodman226-988-2386@stephLgoodman
  3. 3. Who Am I? HBA Communication StudiesVenture Accelerator PartnersStephanie Goodman226-988-2386@stephLgoodman
  4. 4. “Marketing is too Markety”Venture Accelerator PartnersStephanie Goodman226-988-2386@stephLgoodman
  5. 5. “Sales is too Salesy”Venture Accelerator PartnersStephanie Goodman226-988-2386@stephLgoodman
  6. 6. What role does marketing play?Venture Accelerator PartnersStephanie Goodman226-988-2386@stephLgoodman
  7. 7. What should your sales team be doing?Venture Accelerator PartnersStephanie Goodman226-988-2386@stephLgoodman
  8. 8. What happens when you they work together?Venture Accelerator PartnersStephanie Goodman226-988-2386@stephLgoodman
  9. 9. How can marketing help sales along the way?  Setting up Linkedin & Twitter profile tutorials  Utilizing lists, groups, etc.  Hootsuite & Ubersocial  Send them to events in the area  Research beforehand  Follow up afterwards  Follow up with goals: INSPECT WHAT YOU EXPECTVenture Accelerator PartnersStephanie Goodman226-988-2386@stephLgoodman
  10. 10. Outline a weekly plan What should my week look like? 15-20 minutes/2-3 times per week  Home feed, lists, mentions and DMs  Schedule 2-3 tweets  Follow 3-5 new users  Review messages, who has viewed your profile  Review 2-3 group discussions, post comment  Send out 1 updateVenture Accelerator PartnersStephanie Goodman226-988-2386@stephLgoodman
  11. 11. Contact Information Stephanie Goodman Venture Accelerator Partners sgoodman@vapartners.ca @stephLgoodmanVenture Accelerator PartnersStephanie Goodman226-988-2386@stephLgoodman
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