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Presentation for Getting Started with Twitter Stephanie Goodman June 27 th
Agenda <ul><li>VA Partners benefits with Social Media </li></ul><ul><li>Terms to know and how to use them </li></ul><ul><l...
VA Partners Benefits with Social Media <ul><li>Found a $380,000 opportunity through Twitter </li></ul><ul><li>Leveraged Li...
Terms to know and how to use them:  <ul><li>Twitter handle  </li></ul><ul><li>Hashtags  </li></ul><ul><ul><li>What? Why? <...
Setting up your account <ul><li>Registering your Twitter Handle  </li></ul><ul><li>Updating your profile  </li></ul><ul><u...
Getting Started with Social Media <ul><li>Find thought Leaders </li></ul><ul><ul><li>@erinbury </li></ul></ul><ul><ul><li>...
Social Media Tips <ul><li>On-line communication does not replace face to face interaction </li></ul><ul><li>Understand you...
Keeping on top of the Twitter stream <ul><li>Web </li></ul><ul><li>www.twitter.com </li></ul><ul><li>Mobile  </li></ul><ul...
Create a plan and interact on Twitter <ul><li>Think about your target audience and be consistent </li></ul><ul><li>Tweet f...
Twitter Research <ul><li>Use tools to organize </li></ul><ul><li>Create groups and lists </li></ul><ul><ul><li>Customers <...
Contact and Connect <ul><li>Stephanie Goodman </li></ul><ul><li>Venture Accelerator Partners Inc. </li></ul><ul><li>tel. 6...
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Getting Started with Twitter

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Transcript of "Getting Started with Twitter"

  1. 1. Presentation for Getting Started with Twitter Stephanie Goodman June 27 th
  2. 2. Agenda <ul><li>VA Partners benefits with Social Media </li></ul><ul><li>Terms to know and how to use them </li></ul><ul><li>Setting up your account </li></ul><ul><li>Getting started with Twitter </li></ul><ul><li>Social Media Tips </li></ul><ul><li>Keeping on top of Twitter </li></ul><ul><li>Creating a Twitter Strategy </li></ul><ul><li>Twitter Research </li></ul><ul><li>Anything Else? </li></ul>
  3. 3. VA Partners Benefits with Social Media <ul><li>Found a $380,000 opportunity through Twitter </li></ul><ul><li>Leveraged Linkedin to close 3 accounts worth $70,000 </li></ul><ul><li>Booked meetings with key contacts through twitter </li></ul><ul><li>Regularly find 4 leads a week through twitter for a Cleantech account </li></ul><ul><li>Sales Prospecting on Twitter and Linkedin for Work Place Strategy company </li></ul>
  4. 4. Terms to know and how to use them: <ul><li>Twitter handle </li></ul><ul><li>Hashtags </li></ul><ul><ul><li>What? Why? </li></ul></ul><ul><ul><li>#FF </li></ul></ul><ul><ul><li>#AICSM </li></ul></ul><ul><li>Replies </li></ul><ul><li>Direct Messages </li></ul>
  5. 5. Setting up your account <ul><li>Registering your Twitter Handle </li></ul><ul><li>Updating your profile </li></ul><ul><ul><li>Biography </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Picture </li></ul></ul><ul><ul><li>Design </li></ul></ul>
  6. 6. Getting Started with Social Media <ul><li>Find thought Leaders </li></ul><ul><ul><li>@erinbury </li></ul></ul><ul><ul><li>@aprildunford </li></ul></ul><ul><ul><li>@ markevans </li></ul></ul><ul><ul><li>@ronkarr </li></ul></ul><ul><li>Books </li></ul><ul><ul><li>Twitterville </li></ul></ul><ul><ul><li>Inbound Marketing </li></ul></ul>
  7. 7. Social Media Tips <ul><li>On-line communication does not replace face to face interaction </li></ul><ul><li>Understand your audience </li></ul><ul><li>Don’t be “that” person </li></ul><ul><li>Share information from others = Good Karma </li></ul><ul><li>Avoid automated social media </li></ul><ul><li>Understand the differences between platforms </li></ul><ul><li>Listen a lot at the beginning </li></ul><ul><li>Spend time everyday </li></ul>
  8. 8. Keeping on top of the Twitter stream <ul><li>Web </li></ul><ul><li>www.twitter.com </li></ul><ul><li>Mobile </li></ul><ul><li>Twitter for Blackberry </li></ul><ul><li>UberSocial </li></ul><ul><li>Desktop </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Hootsuite </li></ul>
  9. 9. Create a plan and interact on Twitter <ul><li>Think about your target audience and be consistent </li></ul><ul><li>Tweet from events </li></ul><ul><li>Help others when possible </li></ul><ul><li>Create a plan and stay with it </li></ul><ul><li>DM is private </li></ul>
  10. 10. Twitter Research <ul><li>Use tools to organize </li></ul><ul><li>Create groups and lists </li></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Prospects </li></ul></ul><ul><ul><li>Thought leaders </li></ul></ul><ul><li>Open searches </li></ul><ul><ul><li>Key words </li></ul></ul><ul><ul><li>Company </li></ul></ul><ul><ul><li>Users </li></ul></ul><ul><ul><li>Locations </li></ul></ul>
  11. 11. Contact and Connect <ul><li>Stephanie Goodman </li></ul><ul><li>Venture Accelerator Partners Inc. </li></ul><ul><li>tel. 647-963-2386 </li></ul><ul><li>email: [email_address]   </li></ul><ul><li>Linkedin: http://ca.linkedin.com/in/stephgoodman </li></ul><ul><li>Twitter: http://twitter.com/sgoodman88 </li></ul><ul><li>www.vapartners.ca </li></ul>
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