Getting Started with Twitter
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Getting Started with Twitter Presentation Transcript

  • 1. Presentation for Getting Started with Twitter Stephanie Goodman June 27 th
  • 2. Agenda
    • VA Partners benefits with Social Media
    • Terms to know and how to use them
    • Setting up your account
    • Getting started with Twitter
    • Social Media Tips
    • Keeping on top of Twitter
    • Creating a Twitter Strategy
    • Twitter Research
    • Anything Else?
  • 3. VA Partners Benefits with Social Media
    • Found a $380,000 opportunity through Twitter
    • Leveraged Linkedin to close 3 accounts worth $70,000
    • Booked meetings with key contacts through twitter
    • Regularly find 4 leads a week through twitter for a Cleantech account
    • Sales Prospecting on Twitter and Linkedin for Work Place Strategy company
  • 4. Terms to know and how to use them:
    • Twitter handle
    • Hashtags
      • What? Why?
      • #FF
      • #AICSM
    • Replies
    • Direct Messages
  • 5. Setting up your account
    • Registering your Twitter Handle
    • Updating your profile
      • Biography
      • Location
      • Picture
      • Design
  • 6. Getting Started with Social Media
    • Find thought Leaders
      • @erinbury
      • @aprildunford
      • @ markevans
      • @ronkarr
    • Books
      • Twitterville
      • Inbound Marketing
  • 7. Social Media Tips
    • On-line communication does not replace face to face interaction
    • Understand your audience
    • Don’t be “that” person
    • Share information from others = Good Karma
    • Avoid automated social media
    • Understand the differences between platforms
    • Listen a lot at the beginning
    • Spend time everyday
  • 8. Keeping on top of the Twitter stream
    • Web
    • www.twitter.com
    • Mobile
    • Twitter for Blackberry
    • UberSocial
    • Desktop
    • Tweetdeck
    • Hootsuite
  • 9. Create a plan and interact on Twitter
    • Think about your target audience and be consistent
    • Tweet from events
    • Help others when possible
    • Create a plan and stay with it
    • DM is private
  • 10. Twitter Research
    • Use tools to organize
    • Create groups and lists
      • Customers
      • Prospects
      • Thought leaders
    • Open searches
      • Key words
      • Company
      • Users
      • Locations
  • 11. Contact and Connect
    • Stephanie Goodman
    • Venture Accelerator Partners Inc.
    • tel. 647-963-2386
    • email: [email_address]  
    • Linkedin: http://ca.linkedin.com/in/stephgoodman
    • Twitter: http://twitter.com/sgoodman88
    • www.vapartners.ca