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The Coffee-To-Go presentation was a result of my E-Commerce group at Washington State University. The project required my group to create an internet fiction company and then develop an in depth ...

The Coffee-To-Go presentation was a result of my E-Commerce group at Washington State University. The project required my group to create an internet fiction company and then develop an in depth business plan and presentation to go with it. I was in charge of creating a feasible marketing plan for our business. I created and presented on slides 5-7.

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Coffee To Go Presentation Presentation Transcript

  • 1. COFFEE-TO-GO Coffee Made Easy
  • 2. Management Team CMO CIO CFO CEO Chief Marketing Officer – Stephanie Fiskum, Develops and manages all marketing strategies and activities Chief Information Officer – Josh Lewis, Oversees systems development, maintenance, and administration over all information systems Chief Financial Officer – Kara Konomos, Directs financial aspects of the business Chief Executive Officer – Chris Winslow, Big Cheese
  • 3. What is Coffee-To-Go? “To provide the most efficient and enjoyable online  purchasing experience to coffee drinkers everywhere and to facilitate in the growth and sales of the coffee business” Intermediary between coffee sellers and buyers  Provides convenience and a vast selection to buyers  Providing a larger market for local vendors 
  • 4. Service Description Vendors / Sellers   Create menus with products and prices Customers   Become member  Search and select  Purchase and enjoy Coffee-To-Go’s competitive advantage   First mover  Convenience and time savings solution
  • 5. Customers + Market Industry   100 million daily coffee drinkers in the US  6.12 billion of total coffee sales  400 million cups of coffee per day, 50% of adults drink coffee daily Target market   Youngadults (men and women), ages18-34, 50k, Computer literate, busy on the go  18-24 drink 3.1 cups of coffee daily
  • 6. Marketing To-Go Free   Facebook, Myspace  Permission based marketing  Coffee cup stickers  Vendor / seller advertising  SEO Expense   Advertise on Facebook, Myspace, Google, Youtube  Adwords / Directory
  • 7. Coffee-To-Go Stickers Want your coffee premade and ready to drink when you walk through the door? Well now it’s possible! Pre- order your coffee online at the website below and pick it up at your desired location when you say so! It’s that easy! Order online at: www.CoffeeToGo.com
  • 8. Coffee Finance Start Up Financing:  $1,000,000 from 1 Venture Capitalist  Managers:  $10,000 individually, Totaling $40,000  Revenue Model:  15% margin of every coffee sale made at our website  Break Even:  During Second Year of Operation (1,088,889 coffee’s)  After Break Even:  Expect great returns that grow rapidly  Return on Investment:  20% ROI within the first three years 
  • 9. Revenues + Sales + Profit 6,000,000 5,000,000 Revenues 4,000,000 $ 3,000,000 Sales 2,000,000 Profit 1,000,000 0 -1,000,000 2008 2009 2010 Years
  • 10. Website Visio diagram 
  • 11. Title Simplicity  Functionality  Classy  Interactive web site   URL