How To Generate Leads And Get Customers With Inbound Marketing And Content Marketing


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Every business needs to get customers. In this presentation I describe the role of inbound and content marketing in lead generation.

I ask simple questions like, what is your website doing for your lead generation?

Are your competitors' websites working harder than yours to generate leads for their sales teams?

Wouldn't it be good if your website and the content on it and around it channeled more prospects to your landing pages, and signed up more customers by creating more leads and improving your sales process ?

I describe how audiences are sick and tired of being talked AT and how they are using spam filters to block your emails, and caller ids to limit the impact of your telemarketing, and ad-blockers and DVRs to skip over or to block your ads from their screens.

I show how most business websites are failing in three key areas: failing to generate traffic, failing to generate leads and customers from that traffic, and failing to analyse and measure what digital marketing tactics work and which don't.

I describe how you need to create search-friendly and truly compelling content in the form of blog posts, videos, slides shares, info graphics and case studies and how you need to distribute that content in the right places to attract your prospects, and how you need to implement lead nurturing and lead generation techniques on your website like landing pages and calls to action to convert that traffic into customers.

I describe why transformative marketing is critical to business survival and why I help customers rethink their marketing from the ground up.

I describe why content and inbound marketing are not disciplines for every kind of business and how it's not enough for a business to be simply cocktail-party-compliant in social media.

I share my views on why inbound and content marketing is only really suitable for companies with foundations that are strong enough to endure longterm marketing transformation.

I describe how I train my customers in digital marketing disciplines like customer profiling, segmentation, editorial planning, content creation and distribution, search engine and landing page optimisation and many other new marketing disciplines described more fully on my website, so that marketing teams will be empowered to grow their businesses in the new age of content and inbound marketing.

If your business is forward leaning and you want help developing truly compelling content, selecting the best channels, distributing your social bait, attracting your prospects and generating qualified leads, get in touch and we'll help you develop a systematic and effective digital marketing process that will convert your prospects into customers and advance your bottom line. simply google concentricdots co uk

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How To Generate Leads And Get Customers With Inbound Marketing And Content Marketing

  1. 1. Marketing has changed a lot...That’s a threat for some, and anopportunity for others. 1
  2. 2. If you ran a company inthe naughtiesPR and advertising were the toolsthat helped you spread your wordand grow your business 2
  3. 3. Thefriction was high and space wasscarce but that’s what you did: you boughtspace and angled for column inches in paidmedia 3
  4. 4. Today it’s different:if you’ve got a unique and compelling story, andyou’re passionate about what you do, the friction onlineis actually much lower, because yourcommunity will help you spread theword through Twitter and the blogosphere, onFacebook and LinkedIn to bring qualifiedprospects back to your website orcontent hub 4
  5. 5. 10 years ago You were smart enough to know your business needed a website So you got one... 5
  6. 6. But what’s it doing for your businesstoday?And are your competitorswebsites working harder to attract traffic ?and generate leads for their sales teams 6
  7. 7. It’s not that you haven’t tried toimprove your lead have.... 7
  8. 8. You’ve dabbled with SEOAnd you’ve got some bolt-on blogging,Twitter and FB, but that’s done littlemore than make you cocktail-party-compliant in social media... 8
  9. 9. But you use those channels for the sameold, same old: more cold calls, moreadvertising, more direct mail, and lots ofemail spamming.And prospects are turning away, becausethey don’t want to be talked AT any more 9
  10. 10. In fact your audience is sick and tired ofbeing TALKED AT 10
  11. 11. And they’re using spam filters toblock your emails, and caller ids to limitthe impact of your telemarketing,and ad blockers & DVRs to skipover and block out your ads 11
  12. 12. But you need a way to getmore customers... 12
  13. 13. But your website and digitalmarketing is failing in 3 keyareas :#1 youre failing to be found and you’refailing to get traffic#2 youre failing to generate leads andyou’re not generating customers from that traffic#3 youre failing to analyse what works andwhat doesnt 13
  14. 14. So, since you care about traffic andleads, what do you need to do? => #1 create search-friendly and truly compelling content in the form of blog posts, videos, slides shares, info graphics and case studies your audiences want 14
  15. 15. => #2 distribute that content in the rightplaces to attract your prospects=> #3 implement lead nurturing and leadgeneration techniques like landing pages andcalls to action to convert that traffic intoqualified prospects for your sales team 15
  16. 16. But content marketing isnot for everyone.... It requires commitment to a longterm transformative approach to marketing 16
  17. 17. It’s for companies that are ready tobe tough on themselvesIt’s for owners and businesses whosedirectors are ready to participate in theprocess of transformation 17
  18. 18. If you want to rethink yourmarketing from the ground up ...Get in touch via the contact form on ourwebsite 18