Research and its Role on a Creative Course

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Author: Molly Owens, University of Wales Newport.
Presented at the Research - Teaching in Wales 2011 Conference, 13th -14th September, Gregynog Hall, Newtown (Powys)

Published in: Education, Technology, Business
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Research and its Role on a Creative Course

  1. 1. Research and its Role on a Creative Course<br />Molly Owens<br />Senior Lecturer, Advertising Design<br />University of Wales, Newport<br />
  2. 2. The Creative Process<br />
  3. 3. Courses<br />Graphic Design<br />Communication<br />Fine Art<br />Creative Writing<br />Journalism<br />
  4. 4. Advertising Design Course<br />Theory<br />Creative Concepts<br />Practice<br />Creation of moving image, design-based projects, and copy-based projects<br />
  5. 5. Needs of an Advertising Creative<br />In addition to the basics of copy, typography, colour, image manipulation, filming moving image, at the heart of any communication is the need to move an audience<br />The psychological, anthropological and sociological aspects means that research is necessary before ever putting pen to paper<br />
  6. 6. Browne and Newcombe<br />Educational resources can contribute to a more constructivist and connectivist pedagogy, where teachers and learners co-create knowledge and understanding. <br />
  7. 7. Resources used <br />Traditional forms of resources such as textbooks<br />Open educational resources such as student and teacher-led blogs and a Facebook group page, <br />Also, smaller group pages (private)<br />Newer resources such as Twitter and industry online publications and blogs<br />Unexpected resources<br />
  8. 8. Example of research-led project<br />
  9. 9. Results<br />Final projects<br />Surveys<br />Interviews<br />
  10. 10. Students able to meet the briefs more successfully<br />Building of student confidence<br />Direction: conducting research before or during the creative process helps give direction to and helps with development of creative idea generation<br />Students ‘feel’ more creative as a result of research and exercises, leading them to take more risks <br />
  11. 11. Students have a better understanding of the world and different audiences and arts – they are not as ‘isolated’ <br />Students are able to eloquently ‘back up’ their ideas and creative concepts with solid research, which is critical for their field<br />

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