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Research and its Role on a Creative Course

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Author: Molly Owens, University of Wales Newport. …

Author: Molly Owens, University of Wales Newport.
Presented at the Research - Teaching in Wales 2011 Conference, 13th -14th September, Gregynog Hall, Newtown (Powys)

Published in Education , Technology , Business
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  • 1. Research and its Role on a Creative Course
    Molly Owens
    Senior Lecturer, Advertising Design
    University of Wales, Newport
  • 2. The Creative Process
  • 3. Courses
    Graphic Design
    Communication
    Fine Art
    Creative Writing
    Journalism
  • 4. Advertising Design Course
    Theory
    Creative Concepts
    Practice
    Creation of moving image, design-based projects, and copy-based projects
  • 5. Needs of an Advertising Creative
    In addition to the basics of copy, typography, colour, image manipulation, filming moving image, at the heart of any communication is the need to move an audience
    The psychological, anthropological and sociological aspects means that research is necessary before ever putting pen to paper
  • 6. Browne and Newcombe
    Educational resources can contribute to a more constructivist and connectivist pedagogy, where teachers and learners co-create knowledge and understanding.
  • 7. Resources used
    Traditional forms of resources such as textbooks
    Open educational resources such as student and teacher-led blogs and a Facebook group page,
    Also, smaller group pages (private)
    Newer resources such as Twitter and industry online publications and blogs
    Unexpected resources
  • 8. Example of research-led project
  • 9. Results
    Final projects
    Surveys
    Interviews
  • 10. Students able to meet the briefs more successfully
    Building of student confidence
    Direction: conducting research before or during the creative process helps give direction to and helps with development of creative idea generation
    Students ‘feel’ more creative as a result of research and exercises, leading them to take more risks
  • 11. Students have a better understanding of the world and different audiences and arts – they are not as ‘isolated’
    Students are able to eloquently ‘back up’ their ideas and creative concepts with solid research, which is critical for their field