Customer Development Concepts<br />HodgePodge<br />www.stempm.com <br />
Lean Startup is _____.<br />Business Development Evolution = Lean Startup <br />(2008 – Present)<br />Design Development E...
Customer Development is Easy<br />
#CustDev = Scientific Method for #ProdDev.<br />
Technology Development <br />Product Development <br />
Big Secret<br />
Product Development Key: Positioning<br />For (target customers)<br />who are dissatisfied with (state the problem)<br />o...
Tool: Goal-Directed Design (A. Cooper)<br />4. Define one specific user for your product; then invent a Persona—give that ...
Resources<br />Lean Startup 101: The Foundation by E.Ries<br />http://www.socrated.com/courses/296?_r=adw13_MS_NewToLeanSt...
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Customer development concepts - HodgePodge

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This presentation was developed to support Customer Development discussion at Startup Nights Seattle on 06/14. The slides were not presented due to projector troubles, but please feel free to discuss them here.

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  • http://bizthoughts.mikelee.org/book-summary-crossing-the-chasm.html – The Chasm, Whole Product Overview.
  • http://www.slideshare.net/venturehacks/customer-development-methodology-presentation
  • http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design-process.html
  • Customer development concepts - HodgePodge

    1. 1. Customer Development Concepts<br />HodgePodge<br />www.stempm.com <br />
    2. 2. Lean Startup is _____.<br />Business Development Evolution = Lean Startup <br />(2008 – Present)<br />Design Development Evolution <br />(GDD) <br />(1994 – Present)<br />Technology Development Evolution <br />(Cloud, XP, Agile, Lean) <br />(1999 – Present)<br />Product Development Evolution <br />(The Chasm, Whole Product, NHITO) (1991 – Present)<br />
    3. 3. Customer Development is Easy<br />
    4. 4. #CustDev = Scientific Method for #ProdDev.<br />
    5. 5. Technology Development <br />Product Development <br />
    6. 6. Big Secret<br />
    7. 7. Product Development Key: Positioning<br />For (target customers)<br />who are dissatisfied with (state the problem)<br />our product offers(a new product category)<br />that provides(key problem-solving capability).<br />Unlike (list alternatives/competitors)<br />we offer (key product benefits, features, and capabilities that drive adoption)<br />
    8. 8. Tool: Goal-Directed Design (A. Cooper)<br />4. Define one specific user for your product; then invent a Persona—give that user a name and an environment and derive his or her Goals.<br />A persona is a composite portrait of an idealized user: a single sheet of paper with name, picture, job description, goals, and often a quote. <br />“We print out copies of the cast of characters and distribute it at every meeting… Until the user is precisely defined, the programmer can always imagine that he is the user.”<br />“Goals are not the same thing as tasks. A goal is an end condition, whereas a task is an intermediate process needed to achieve the goal… The goal is a steady thing. The tasks are transient,” <br />Source: http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design-process.html <br />
    9. 9.
    10. 10.
    11. 11. Resources<br />Lean Startup 101: The Foundation by E.Ries<br />http://www.socrated.com/courses/296?_r=adw13_MS_NewToLeanStartup<br />The Entrepreneur´s Guide to Customer Development for Tech Startups<br />http://www.custdev.com/ Discount code: LEAN - $6.25<br /> Lean Product Development Workshop (Bellevue): <br />http://leanprod.eventbrite.com/ Discount code: SLLCONF<br />

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