VALA Tech Boot Camp 2012 Using Mobile and Social Media to Enrich the Visitor                   Experience                 ...
Using Mobile and Social Media to  Enrich the Visitor Experience∗ Facilitators: William Donovan (willdonovan)              ...
What the workshop covered1. Opportunities of Mobile and Social Media, the design   process2. Scoping – understand your des...
Mobile and Social Media           So what’s all the fuss?
Mobile37Mill iPhones sold in the last Q 2011More than 15 billion appsdownloaded11 Billion for Android3 Billion iPad apps d...
Smart phone salesovertook PC’s Mobile: 488 Mill PC’s: 415 Mill (Full year 2011)
Socialnomics∗ VIDEO:http://www.socialnomics.net/2011/06/08/social  -media-revolution-video-2011/
Social media trends 2012∗ Cult of influence – Klout  (measures your  influence on FB &  Twitter)∗ Social Sharing  e.g. the...
Trends for Libraries for 2012∗ Mobile friendly websites∗ Using YouTube as a medium  for marketing and education∗ Using soc...
Trends for Libraries for 2012∗ Goodreads and Library  Thing will be used by  more libraries as tools  reviews and locating...
Mobile is shifting the world“Mobile will be bigger than desktop internet in 5 years”- Internet Trends, Mary Meeker, Morgan...
What we doWhat people use their mobile phones for?
Tablets
Mobile and social experiences
Visitor Experiences
Location based
Benefits of mobile∗ Orientates the user∗ Offers a personalised  experience∗ Optimises learning∗ Extends the visitor  exper...
What about social media  Independent technology that survive on each otherEach have their benefits, each are a channel / m...
Relationship building∗   Friends & family∗   Professional networks∗   An Event∗   Research
Testimonials∗   People like me, LIKE this∗   Rating It∗   Share it∗   Provide a comment∗   Write a blog post
User generated∗   Photos∗   Videos∗   Quotes∗   Statements∗   Links
Changesbehaviour –large scale•   Hyper-connectivity•   Relevance•   No boundaries or borders•   “Do others care?”
It is the digital doorway∗   Music∗   Books are selling∗   Clothes∗   Baby products∗   Anything
Highly measurable∗ Facebook analytics∗ Google analytics
Must be 2-wayExpectation that you are  thereAnd respond!
Benefits of social media∗   Greater exposure∗   You can engage a large crowd or a small crowd∗   Receive real time feedbac...
Social media tools      Direct to platform        Management tools∗   Facebook               ∗ Hootsuite∗   Twitter       ...
Closing∗ Consumers expectations on services have changed∗ Mobile and social media offer unique opportunities∗ Use each pla...
What is Drupal?∗ Drupal is a Content Management System and web application  development software∗ Drupal has over 11,000 m...
What is Drupal?∗ With over half a million contributing developers∗ 200+ countries∗ Drupal powers over 2% of the web includ...
Drupalcon DENVER 2012Dries Buytaret, Drupal Project Lead
Conclusion∗ Benefits for UWA  ∗ Visual Identity already done  ∗ Easy to deploy  ∗ Drupal 8 & Mobile
Thank you    Thank you
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to ...
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VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to enrich the visitor expereince & drupal - Jon Steingiesser

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VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to enrich the visitor expereince & drupal - Jon Steingiesser

This is based on a presentation by William Donovan & Mark Watson from a VALA 2012 Tech Bootcamp workshop and also on Dries Buytaert's Keynote from DrupalCon in Denver March 2012.

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VALA 2012 Friday Forum at the University of Western Australia for Information Services - Using mobile and social media to enrich the visitor expereince & drupal - Jon Steingiesser

  1. 1. VALA Tech Boot Camp 2012 Using Mobile and Social Media to Enrich the Visitor Experience & Drupal
  2. 2. Using Mobile and Social Media to Enrich the Visitor Experience∗ Facilitators: William Donovan (willdonovan) & Mark Watson (Design Providence)∗ This workshop explored ways mobile and social media technologies can be used to enhance people’s experience of galleries, libraries, archives and museums.
  3. 3. What the workshop covered1. Opportunities of Mobile and Social Media, the design process2. Scoping – understand your design challenge and your audience3. Ideation and create your concept4. Rapid prototyping and pitching your concept
  4. 4. Mobile and Social Media So what’s all the fuss?
  5. 5. Mobile37Mill iPhones sold in the last Q 2011More than 15 billion appsdownloaded11 Billion for Android3 Billion iPad apps downloaded
  6. 6. Smart phone salesovertook PC’s Mobile: 488 Mill PC’s: 415 Mill (Full year 2011)
  7. 7. Socialnomics∗ VIDEO:http://www.socialnomics.net/2011/06/08/social -media-revolution-video-2011/
  8. 8. Social media trends 2012∗ Cult of influence – Klout (measures your influence on FB & Twitter)∗ Social Sharing e.g. the UWA network is down∗ Social Television – Q&A e.g. Fango
  9. 9. Trends for Libraries for 2012∗ Mobile friendly websites∗ Using YouTube as a medium for marketing and education∗ Using social media to educate∗ Google+ usage will increase, Facebook will still rule∗ Create mobile apps for various uses – not the website∗ More services via mobile – due to database vendors
  10. 10. Trends for Libraries for 2012∗ Goodreads and Library Thing will be used by more libraries as tools reviews and locating∗ Adapt more open source programs e.g. DRUPAL∗ Online gaming for marketing and education∗ More use of Google apps (Gmail)
  11. 11. Mobile is shifting the world“Mobile will be bigger than desktop internet in 5 years”- Internet Trends, Mary Meeker, Morgan Stanley April 12 2012.
  12. 12. What we doWhat people use their mobile phones for?
  13. 13. Tablets
  14. 14. Mobile and social experiences
  15. 15. Visitor Experiences
  16. 16. Location based
  17. 17. Benefits of mobile∗ Orientates the user∗ Offers a personalised experience∗ Optimises learning∗ Extends the visitor experience∗ Changes behaviour∗ Fosters social connection∗ Improves accessibility
  18. 18. What about social media Independent technology that survive on each otherEach have their benefits, each are a channel / medium for your message
  19. 19. Relationship building∗ Friends & family∗ Professional networks∗ An Event∗ Research
  20. 20. Testimonials∗ People like me, LIKE this∗ Rating It∗ Share it∗ Provide a comment∗ Write a blog post
  21. 21. User generated∗ Photos∗ Videos∗ Quotes∗ Statements∗ Links
  22. 22. Changesbehaviour –large scale• Hyper-connectivity• Relevance• No boundaries or borders• “Do others care?”
  23. 23. It is the digital doorway∗ Music∗ Books are selling∗ Clothes∗ Baby products∗ Anything
  24. 24. Highly measurable∗ Facebook analytics∗ Google analytics
  25. 25. Must be 2-wayExpectation that you are thereAnd respond!
  26. 26. Benefits of social media∗ Greater exposure∗ You can engage a large crowd or a small crowd∗ Receive real time feedback∗ More traffic (opportunities) to your services∗ Put a face to your visitor∗ Rise in search rankings∗ Doorway to your services
  27. 27. Social media tools Direct to platform Management tools∗ Facebook ∗ Hootsuite∗ Twitter ∗ Tweetdeck∗ LinkedIn ∗ Google analytics∗ Google +
  28. 28. Closing∗ Consumers expectations on services have changed∗ Mobile and social media offer unique opportunities∗ Use each platform for it’s benefits∗ Collaborate and iterate to build successful ideas
  29. 29. What is Drupal?∗ Drupal is a Content Management System and web application development software∗ Drupal has over 11,000 modules and over 1,000 themes (templates)∗ Allows tech-savvy people to put together websites with no programming experience∗ Best of all, its free, open source software!
  30. 30. What is Drupal?∗ With over half a million contributing developers∗ 200+ countries∗ Drupal powers over 2% of the web including such diverse sites as The White House, Economist.com, Examiner.com, Amnesty International, MTVuk, .net magazine and Data.gov.uk.∗ UWA & IS News∗ IS Suggestions System
  31. 31. Drupalcon DENVER 2012Dries Buytaret, Drupal Project Lead
  32. 32. Conclusion∗ Benefits for UWA ∗ Visual Identity already done ∗ Easy to deploy ∗ Drupal 8 & Mobile
  33. 33. Thank you Thank you
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