The little networking site that could
Tip s a n d Tr ic k s by K el ly Noble
Social Media Stats
60% of Americans use social media
93% of them believe that companies should have
an online presence
85% think that companies should regularly interact
Average age of a Social
Myspace - 27 years old
Linkedin - 39 years old
Facebook - 33 years old
Twitter - 31 years old
Twitter’s website draws 54
million visitors per month
1.3 billion tweet messages
are sent via mobile device
As of 10/22 5 billion tweets
have been sent
So What is Twitter?
Twitter is a !ee social networking and micro-blo#ing service that enables its
users to send and read messages known as tweets. Tweets are text-based posts of
up to 140 characters displayed on the author's proﬁle page and delivered to
the author's subscribers who are known as fo%owers - From Wikipedia
In layman's terms: A text message (also known as a SMS) sent out
to your followers that is no more then 140 characters long.
A shorter and usually more immediate version of a blog.
Its very easy to get started on Twitter.
1. Go to twitter.com
2. Create a username and password
3. Find people to follow that interest you
Basic Twitter Terms
People who follow your updates.
a community driven practice of tagging an individual tweet by using a hash (#) in front of the tag. Putting
#realestate means that the topic is about real estate. Hashtags help the community to ﬁnd and follow speciﬁc
The @ sign is used to indicate that you are replying to a speciﬁc username. For example, if JillWebb tweets a
question, you will reply with @JillWebb with your answer. Remember that when you use @reply it is visible to
everyone – for private communications use a direct message.
Direct Message or DM
The Twitter equivalent to e-mail. You may only send direct messages to those following you. To do so, click on
“Direct Message” on their proﬁle and type out your message, again only up to 140 characters.
The process whereby you repost someone else’s Twitter post on your feed. The proper form for this is: RT
so if you like something that you want to RT all you have to do is copy and paste the Tweet you like then in
front of it put RT@username (the username of the person you are RTing)
Give Your Followers Value
Answer questions that your followers have if you know the answer. Share helpful tips for your industry
that don’t have to do with your followers buying your product. Tell a joke. Always give your followers
something that they can take away from the conversation and use. They will recommend you to your
friends and you will generate tweets that will encourage new people to follow you.
Tweet in Peak Times
Peak times are basically during the day throughout the work week. I prefer anytime between 10am -4pm
Tuesday through Friday. The best times are 1pm to 4pm.
Tweet often, but only if you have something of value to say. You should aim for a few tweets a day to keep
yourself top of mind to your followers. However avoid overload tweeting which can be annoying and can
upset your followers. Also remember the 80/20 rule when tweeting: 80% value added and conversational
20% about your company or product.
TweetDeck is a program that you download to your desktop that makes tweeting so much easier not to
mention more organized. You track multiple Twitter, Facebook, and Myspace accounts not to mention
post simultaneously to all accounts or just some of them at your choosing. For a tutorial on how to use
Tweetdeck please go to my blog at www.thecoloradogirlblog.com
Tweet From Your Cell Phone
Tweeting from your cell phone means you can give updates from anywhere to include both text tweets
and photo tweets. (more on Aps that can help coming up)
Schedule (Some) of Your Tweets
Although I do not recommend you schedule all of your tweets I do suggest you use a service like
www.Twuﬀer.com to schedule tweets ahead of time. This will save you tons of time and keep you top of
mind for your followers. Make sure to still tweet time sensitive things and still check your twitter board
often to join in the conversation.
Track Your Progress
• www.Twitalyzer.com - very easy to use, easy to read and understand at ﬁrst glance makes suggestions to
improve your standings!
Connect It All Together
Another time saving tip is to connect your other social media accounts to Twitter so that when you
update your other accounts Twitter will send out a notiﬁcation to your followers automatically. I use this
Facebook Fan Page
Connect it all together
Login then go to settings. At the bottom there is a Twitter set up. Simply put in your Twitter user
name and password. Now whenever you post a new blog to AvtiveRain your Twitter account will
automatically notify your followers.
Facebook Fan Page
Go to www.facebook.com/twitter to set this up. Now every time you post something to your
Facebook Fan page the same content will automatically be posted to your Twitter wall.
When you go to upload your next video you will see an option to broadcast your new videos across
the social media universe. You can share your videos on Facebook, Myspace, Twitter and about a
dozen other networking sites. Once you set this up a message will be sent out to all accounts that you
choose to share with that a new video was posted inviting friends and followers to view.
Tweet from anywhere using
your mobile phone
Setting up your mobile to update Twitter
Go to your settings on the top right of your screen. Click on the Device tab. Add your phone number then
Twitter will show you a number you will be able to send SMS (text) messages to in order to update your
twitter proﬁle. Simply add the twitter number to your cell phone address book and tweet away. Remember
that SMS charges do apply with this method but Twitter does not charge anything.
Twitter for Blackberry - UberTwitter – Free
This app works over the data network so you don’t need to use SMS and be charged for texting. Data pack
charges will probably still apply, though. once you set the program up it is very user friendly. I believe this
can also be used on an iphone.
Twitter for the iPhone - Twitteriﬁc – Free with Ads
Twitteriﬁc is one of the more widely used free iPhone apps. It may not have the more advanced features of
some other apps, but it keeps users from switching with its fast and seamless interface.
If there is one thing I want you to take
away from this...
...its that social media whether it be through Facebook, twitter or any other outlet
you prefer, is not about SELLING and TELLING. Social media is about engaging
people in conversation, building trust, building relationships, being HUMAN. Yes
it's OK to post stuﬀ about your company but also try to post things that are of
value. Social media is not a tool to create proﬁts it's a tool to create followers,
loyal ones at that, who will tell your story to their followers and sooner or later
your followers might even become customers.
Join the conversation and build relationships that you might not have been able to
have if it were not for Social Media.
Won’t you be my friend?
For more info on Twitter and other social
media tips please visit my blog at
Learn more about Campbell Homes at:
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