Social media strategy

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Slides I use for my Creating A Stellar Social Media Strategy Class.

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Social media strategy

  1. 1. Creating a Stellar Social Media Strategy CONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS Tuesday, September 17, 13
  2. 2. Tuesday, September 17, 13
  3. 3. WITHOUT A CLEAR DIRECTION, SOCIAL MEDIA CAN PULL YOU IN ALL DIRECTIONS. Tuesday, September 17, 13
  4. 4. Main Issues in Social Media Lack of Understanding Lack of Good Content Lack of company wide commitment Lack of Strategy Tuesday, September 17, 13
  5. 5. LET’S TALK STRATEGY Tuesday, September 17, 13
  6. 6. Know Your Audience Tuesday, September 17, 13
  7. 7. 1WHERE IS YOUR AUDIENCE? 2WHAT IS IMPORTANT TO THEM? 3ASK & RESPOND Tuesday, September 17, 13
  8. 8. Define Your Objectives Tuesday, September 17, 13
  9. 9. 1ASK YOURSELF: WHY SOCIAL MEDIA? 2CREATE GOALS 3DEFINE ROI 4CHOOSE YOUR MEASUREMENT TOOLS BRAND RECOGNITION SEARCH ENGINE OPTIMIZATION REFERRALS NETWORKING RESEARCH NEW BUSINESS CUSTOMER SERVICE RELATIONSHIP BUILDING WEBSITE TRAFFIC HIGHER CONVERSION COMMUNITY BUILDINGINCREASED SALES Tuesday, September 17, 13
  10. 10. Create Key Messages Tuesday, September 17, 13
  11. 11. 1WHAT DO YOU WANT TO SAY? 2DON’T WORK AGAINST YOURSELF 3UNDERSTAND YOUR CONTEXT 4IDENTIFY YOUR VOICE Tuesday, September 17, 13
  12. 12. Plan your Content Tuesday, September 17, 13
  13. 13. 1CREATE A CONTENT CALENDAR 2TELL STORIES 3SHARE CONTENT FROM OTHERS 4PLAN TIME TO RESPOND Tuesday, September 17, 13
  14. 14. Manage Your Accounts Tuesday, September 17, 13
  15. 15. 1HAVE A POLICY 2MANAGE YOUR TIME Tuesday, September 17, 13
  16. 16. Next Steps Tuesday, September 17, 13
  17. 17. Monitor your effectiveness and adjust your strategy based on this data. Tuesday, September 17, 13
  18. 18. Measurement tools Google Analytics - Free Hootsuite Insights from social networks -Free but limited Twitalyzer - free SocialMention.com Klout & Kred Tuesday, September 17, 13
  19. 19. Management Tools Hootsuite Tweetdeck Bufferapp Hearsay Tuesday, September 17, 13
  20. 20. Content Resources AllTop.com Google Alerts LinkedIn today Zite (app for your iPad) Tuesday, September 17, 13
  21. 21. Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? 7.Where will I get my content? 8. How much time per day will I dedicate? 9. What will I measure in terms of my ROI? 10. What tools will I use to measure ROI? Tuesday, September 17, 13
  22. 22. Specials & Upcoming Classes Three 30 minute online training/consulting sessions for $75 (Usually $120). Offer only good until EOB 10/31/13 Facebook For Business September 24, 2013 from 2pm-4pm Early Bird Tickets $25 (Save $10!) Learn Hootsuite October 2, 2013 from 12:30pm - 1:30pm (includes lunch) Early Bird Tickets $25 (Save $10!) Tuesday, September 17, 13

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