Social Media Made Simple   By Kelly NobleThursday, October 20, 2011
Social Media GeekThursday, October 20, 2011
Social Media Geek         • Myspace member since 2004Thursday, October 20, 2011
Social Media Geek         • Myspace member since 2004         • Facebook member since 2006Thursday, October 20, 2011
Social Media Geek         • Myspace member since 2004         • Facebook member since 2006         • LinkedIn member since...
Social Media Geek         • Myspace member since 2004         • Facebook member since 2006         • LinkedIn member since...
Social Media Geek         • Myspace member since 2004         • Facebook member since 2006         • LinkedIn member since...
Social Media Geek         • Myspace member since 2004         • Facebook member since 2006         • LinkedIn member since...
What you will learn today     • The basics of Internet Media Marketing     • Why use Social Media?     • Best practices of...
Then Vs. Now     • Companies talked AT the            • We can communicate back       customers                           ...
Social Media is just one piece of the puzzle                                 Tie it all togetherThursday, October 20, 2011
Why Social Media                               Marketing?                •     Join the Conversation                •     ...
•     There are over 800 million active Facebook (500                million this time last year)          •     Facebook ...
Facebook Page Best practicesThursday, October 20, 2011
Facebook Page Best practices    •     Create a Facebook Fan PageThursday, October 20, 2011
Facebook Page Best practices    •     Create a Facebook Fan Page        •     fb.com/pageThursday, October 20, 2011
Facebook Page Best practices    •     Create a Facebook Fan Page        •     fb.com/page    •     Welcome visitors with a...
Facebook Page Best practices    •     Create a Facebook Fan Page        •     fb.com/page    •     Welcome visitors with a...
Facebook Page Best practices    •     Create a Facebook Fan Page        •     fb.com/page    •     Welcome visitors with a...
Facebook Page Best practices    •     Create a Facebook Fan Page        •     fb.com/page    •     Welcome visitors with a...
Facebook Page Best practices    •     Create a Facebook Fan Page        •     fb.com/page    •     Welcome visitors with a...
Facebook Page Best practices    •     Create a Facebook Fan Page        •     fb.com/page    •     Welcome visitors with a...
Facebook Page Best practices    •     Create a Facebook Fan Page        •     fb.com/page    •     Welcome visitors with a...
Tagging 101                             Here I have tagged Wember Inc in my message so                             that th...
•     101 million members worldwide               •     47% of LI members are located inside the USA               •     P...
LI TipsThursday, October 20, 2011
LI Tips                               Increase your visibility                               •Optimize your profile       ...
LI Tips                               Increase your visibility                               •Optimize your profile       ...
LI Tips                               Increase your visibility                               •Optimize your profile       ...
LI Tips                               Increase your visibility                               •Optimize your profile       ...
LI Tips                               Increase your visibility                               •Optimize your profile       ...
Share moreThursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
• First ever tweet was in 2006        • There are currently 110 million tweets per day        • The current rate of tweeti...
Grow Your FollowingThursday, October 20, 2011
Grow Your Following               •     Register your profile on Twellow.comThursday, October 20, 2011
Grow Your Following               •     Register your profile on Twellow.com               •     Find people to follow who...
Grow Your Following               •     Register your profile on Twellow.com               •     Find people to follow who...
Grow Your Following               •     Register your profile on Twellow.com               •     Find people to follow who...
Grow Your Following               •     Register your profile on Twellow.com               •     Find people to follow who...
Twitter TipsThursday, October 20, 2011
Twitter Tips             •     Re-name your profile photo prior to uploading so that it                   will be indexed ...
Twitter Tips             •     Re-name your profile photo prior to uploading so that it                   will be indexed ...
Twitter Tips             •     Re-name your profile photo prior to uploading so that it                   will be indexed ...
Twitter Tips             •     Re-name your profile photo prior to uploading so that it                   will be indexed ...
Give me a recommendation for this class               on LinkedIn and I’ll send you:                             Facebook ...
fb.com/stellar247                             twitter.com/stellar247                             linkedin.com/in/kellymnob...
Connect with me:                             fb.com/stellar247                             twitter.com/stellar247         ...
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Social media made simple presentation from 10/20/2011

  1. 1. Social Media Made Simple By Kelly NobleThursday, October 20, 2011
  2. 2. Social Media GeekThursday, October 20, 2011
  3. 3. Social Media Geek • Myspace member since 2004Thursday, October 20, 2011
  4. 4. Social Media Geek • Myspace member since 2004 • Facebook member since 2006Thursday, October 20, 2011
  5. 5. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008Thursday, October 20, 2011
  6. 6. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009Thursday, October 20, 2011
  7. 7. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009 • Google+ member since 2011Thursday, October 20, 2011
  8. 8. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009 • Google+ member since 2011Thursday, October 20, 2011
  9. 9. What you will learn today • The basics of Internet Media Marketing • Why use Social Media? • Best practices of Facebook, LinkedIn & TwitterThursday, October 20, 2011
  10. 10. Then Vs. Now • Companies talked AT the • We can communicate back customers • We are more diverse and • We were easier to target and different categorize • We are more savvy and educated • We were believers consumersThursday, October 20, 2011
  11. 11. Social Media is just one piece of the puzzle Tie it all togetherThursday, October 20, 2011
  12. 12. Why Social Media Marketing? • Join the Conversation • Build Relationships • Brand Awareness • Search Engine Optimization • Provide a collaborative environment for prospects and customers.Thursday, October 20, 2011
  13. 13. • There are over 800 million active Facebook (500 million this time last year) • Facebook supports over 70 languages • 71.2% of the US web audience is on Facebook • There are more than 350 million active users currently accessing Facebook through their mobile devicesThursday, October 20, 2011
  14. 14. Facebook Page Best practicesThursday, October 20, 2011
  15. 15. Facebook Page Best practices • Create a Facebook Fan PageThursday, October 20, 2011
  16. 16. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/pageThursday, October 20, 2011
  17. 17. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome pageThursday, October 20, 2011
  18. 18. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome pageThursday, October 20, 2011
  19. 19. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logoThursday, October 20, 2011
  20. 20. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URLThursday, October 20, 2011
  21. 21. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/usernameThursday, October 20, 2011
  22. 22. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/username • Regular updatesThursday, October 20, 2011
  23. 23. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/username • Regular updates • Always remember the 80/20 rule of postingThursday, October 20, 2011
  24. 24. Tagging 101 Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall. Steps: 1.Your PAGE must like the page you wish to tag prior to doing a tag. 2.Start typing your message and when you want to tag you use the “@” sign. So if you wanted to tag Stellar247 you would type @stellar247. 3.Once you start typing the @username the page you wish to tag will show up in the drop down menu. Select the page you want to tag. 4.Continue sharing your message as you normally would.Thursday, October 20, 2011
  25. 25. • 101 million members worldwide • 47% of LI members are located inside the USA • Professional Networking Site Launched in 2002 • Ages 45+ is the largest age demographicThursday, October 20, 2011
  26. 26. LI TipsThursday, October 20, 2011
  27. 27. LI Tips Increase your visibility •Optimize your profile •Add connectionsThursday, October 20, 2011
  28. 28. LI Tips Increase your visibility •Optimize your profile •Add connections Improve your connectivity •Show all your affiliations in your profile: Past employment and companies, schools, associations and activities. • Join groupsThursday, October 20, 2011
  29. 29. LI Tips Increase your visibility •Optimize your profile •Add connections Improve your connectivity •Show all your affiliations in your profile: Past employment and companies, schools, associations and activities. • Join groups Improve your Google rank •Make your profile public •Customize your URL •Include your profile URL in your email signatureThursday, October 20, 2011
  30. 30. LI Tips Increase your visibility •Optimize your profile •Add connections Improve your connectivity •Show all your affiliations in your profile: Past employment and companies, schools, associations and activities. • Join groups Improve your Google rank •Make your profile public •Customize your URL •Include your profile URL in your email signature Perform/Utilize •Check references •Look into companies •Search for new employees and service providers •Find content •Get business •Ask for recommendationsThursday, October 20, 2011
  31. 31. LI Tips Increase your visibility •Optimize your profile •Add connections Improve your connectivity •Show all your affiliations in your profile: Past employment and companies, schools, associations and activities. • Join groups Improve your Google rank •Make your profile public •Customize your URL •Include your profile URL in your email signature Perform/Utilize •Check references •Look into companies •Search for new employees and service providers •Find content •Get business •Ask for recommendationsThursday, October 20, 2011
  32. 32. Share moreThursday, October 20, 2011
  33. 33. Thursday, October 20, 2011
  34. 34. Thursday, October 20, 2011
  35. 35. • First ever tweet was in 2006 • There are currently 110 million tweets per day • The current rate of tweeting is 1,200 Tweets per second • There are currently 200m registered users with a growth continuing at a higher pace than before. • 182% increase in the number of users tweeting from mobile devices in the past year.Thursday, October 20, 2011
  36. 36. Grow Your FollowingThursday, October 20, 2011
  37. 37. Grow Your Following • Register your profile on Twellow.comThursday, October 20, 2011
  38. 38. Grow Your Following • Register your profile on Twellow.com • Find people to follow who you want to have follow you backThursday, October 20, 2011
  39. 39. Grow Your Following • Register your profile on Twellow.com • Find people to follow who you want to have follow you back • Follow the followers of othersThursday, October 20, 2011
  40. 40. Grow Your Following • Register your profile on Twellow.com • Find people to follow who you want to have follow you back • Follow the followers of others • Only follow active usersThursday, October 20, 2011
  41. 41. Grow Your Following • Register your profile on Twellow.com • Find people to follow who you want to have follow you back • Follow the followers of others • Only follow active users • Unfollow those who do not follow you back within at least 48 hoursThursday, October 20, 2011
  42. 42. Twitter TipsThursday, October 20, 2011
  43. 43. Twitter Tips • Re-name your profile photo prior to uploading so that it will be indexed by Google.Thursday, October 20, 2011
  44. 44. Twitter Tips • Re-name your profile photo prior to uploading so that it will be indexed by Google. • Only use 120 characters if you want to have your full message re-tweeted.Thursday, October 20, 2011
  45. 45. Twitter Tips • Re-name your profile photo prior to uploading so that it will be indexed by Google. • Only use 120 characters if you want to have your full message re-tweeted. • Use keywords in your profile bio as well as some of your tweets so you will be found.Thursday, October 20, 2011
  46. 46. Twitter Tips • Re-name your profile photo prior to uploading so that it will be indexed by Google. • Only use 120 characters if you want to have your full message re-tweeted. • Use keywords in your profile bio as well as some of your tweets so you will be found. • Use a headshot rather than a logoThursday, October 20, 2011
  47. 47. Give me a recommendation for this class on LinkedIn and I’ll send you: Facebook Cheat Sheet LinkedIn Cheat Sheet Twitter Cheat Sheet Full of helpful tips and glossary of terms! linkedin.com/in/kellymnobleThursday, October 20, 2011
  48. 48. fb.com/stellar247 twitter.com/stellar247 linkedin.com/in/kellymnoble StellarMediaMkt@gmail.comThursday, October 20, 2011
  49. 49. Connect with me: fb.com/stellar247 twitter.com/stellar247 linkedin.com/in/kellymnoble StellarMediaMkt@gmail.comThursday, October 20, 2011
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