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Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
Social media for sales and marketing
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Social media for sales and marketing

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  • 1. Social Media for Sales & Marketing Be a sales super star with the help of social media and great content! Presented by Kelly Mirabella Stellar Media Marketing www.StellarMediaMarketing.com Thursday, November 7, 13
  • 2. The Stats • 78% of salespeople using social media outsell their peers. They also exceeded their quotas 23 percent more often than their counterparts who were not using social media. • 75% of buyers likely to use social media in the purchase process • IBM reported that they saw a stunning 400% surge in their sales after implementing their social selling pilot program. • Twice as many leads are generated per month for companies that use Twitter • 41% of B2B companies on Facebook report generating leads • Companies who have a blog generate 67% more leads! • Business.com reports that 55% of B2B survey respondents search for information on social media Online conversations with prospects can accelerate deals: • social media usage: 41% to 60% conversions increase • Micro-blogging: 21% to 39% conversion increase Thursday, November 7, 13
  • 3. via http://www.topwebdesignschools.org/selling-social/ Thursday, November 7, 13
  • 4. Know Your Audience ◦ Who are they ◦ What do they need (what pain do they have that you can solve?) ◦ Where do they spend their time online? ◦ What do they care about/what are their interest? Thursday, November 7, 13
  • 5. Listening & Monitoring Listening will always be 50% of the communication process. Never stop listening. • • • • • • Find new customers Find the influencers in your industry Stay relevant Keep customers happy Find and create new and relevant content Make unhappy customers happy - Make them converts Thursday, November 7, 13
  • 6. Listening & Monitoring Tools • Google Alerts • Hootsuite • Social Search Thursday, November 7, 13
  • 7. Warm Prospecting Do your Homework • Who are your top prospects? • • Go to them • What tools can you use to get closer and know more? Thursday, November 7, 13 Make cold calling warm introductions with social media.
  • 8. Thursday, November 7, 13
  • 9. Build your email list It’s not enough to ask people to join your email list. You have to give them reasons that are compelling to them. Thursday, November 7, 13
  • 10. 77% of people prefer email to receive promotions ExactTarget’s 2012 Channel Preference Survey Thursday, November 7, 13
  • 11. Social Campaigns Checklist: ★ The Offer Before you start promoting and planning, decide what great offer you’ll be sending to fans. ★ The Email If you already have an email list, make sure to send an email specifically promoting your social campaign, then include it in each newsletter going forward. ★ Stay Social Launching a campaign and then ignoring it will go badly. Make sure you stay engaged with fans. Check list via Constant Contact Thursday, November 7, 13
  • 12. • Info and lists • Top tools • Top places • Recipes • Guides • Top 5 ways to increase your credit score right now • Top 5 digital tools for small business • Top 5 mobile apps to increase productivity • Mobile apps to rock your business resource guide • Visual content marketing guide • White Paper • Coupons • Live or Recorded webinars • Drawings, discounts, sweepstakes Thursday, November 7, 13
  • 13. Building Your Lead Base (Email List) Your email marketing database degrades by about 25% every year...Never stop building ◦ Facebook ◦ Tools ◦ Constant Contact Social Campaigns ◦ Short Stack apps - Free options ◦ Lead Pages - $37 per month or $197 per year ◦ Email sign up ◦ Video ◦ Landing pages ◦ All about free content Thursday, November 7, 13
  • 14. Design for Success 1 Use a large font size, 16pt or higher. 2 Use a few words as possible. Try and reduce your first draft by 50%. 3 Focus your copy exclusively on the benefit of joining your list 4 Use arrows and white space to direct attention, 5 Include a headline that clearly states the value of joining your list. Thursday, November 7, 13
  • 15. Evoke Action! Thursday, November 7, 13
  • 16. Website Conversions Examples Thursday, November 7, 13
  • 17. Facebook Conversions Source of case studies: jeffbullas.com Thursday, November 7, 13
  • 18. Get Active Thursday, November 7, 13
  • 19. Be Findable & Be Consistent There is an unspoken rule from buyers that sales people and companies should be easily found online. Thursday, November 7, 13
  • 20. Understand Social Signals Social media sites are a goldmine of helpful data Examples of social signals from Facebook: Engagements, weddings, new family addition. All life events that people share on Facebook Thursday, November 7, 13
  • 21. Build Trust It’s natural for buyers to not want to trust us. You need to build trust. How do you do this? With value added, helpful content. Give them something that will help them. Solve a problem. ◦ How to, helpful, valuable, problem solving content ◦ No commercials ◦ Don’t make people feel like you are tricking them Be Helpful Ask for nothing in return Do Something for the other person Thursday, November 7, 13 Use the Magic Words
  • 22. Content Ideas that Rock Thursday, November 7, 13
  • 23. Sharing Content How to make great content • Visual Content gets more engagement • PicMonkey.com • Canva.com • Fiverr.com • Regular status updates get more reach • Be helpful & informative Thursday, November 7, 13
  • 24. Sharing Content Where to find great content • • • • Alltop.com LinkedIn Today Zite (app) Everpost Thursday, November 7, 13
  • 25. Make It Easier • • • Bufferapp.com Hootsuite.com Everpost.com Thursday, November 7, 13
  • 26. Be a Referral Engine A warm referral is known to increase the odds of sales success by 200 to 400 percent. ✤ Be a Hub ✤ Be a referral resource for others ✤ Be an information resource for others ✤ Follow through on Promises ✤ Thank people for their referrals ✤ Don’t let a referral pass you by! Act NOW. Thursday, November 7, 13
  • 27. Take it to the Streets Thursday, November 7, 13
  • 28. Don’ts ◦ Add someone on LinkedIn just to spam them with your sales pitch ◦ Don’t forget that sales is a people business. Social media does not change this. ◦ Don’t assume everyone cares about your products and services ◦ Don’t push yourself on people ◦ Don’t pitch ◦ Don’t use all the social networks exactly the same. ◦ Don’t annoy people Thursday, November 7, 13
  • 29. Thursday, November 7, 13
  • 30. Upcoming Classes Mastering LinkedIn Date/Time: November 12th 10:30am – Noon Location: Southglenn Library Meeting Room A | Centennial CO Investment: Early Bird $28 Regular $42 BOGO $30 each See all upcoming classes at www.stellarclasses.com Thursday, November 7, 13

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