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Smm for real estate February 2012

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  • 1. Out of the Box Social Media By Kelly Noble for the Real Estate IndustryThursday, February 16, 12
  • 2. 90.5% of REALTORS® use social media to some extent. (NAR)Thursday, February 16, 12
  • 3. What you will learn today • The basics of Internet Media Marketing • Why Use Social Media? • Best Practices of Facebook, LinkedIn & YouTube • How to set up a Facebook Ad • Best Practices for Marketing Listings Online • Time Saving Tips • Email Marketing Best PracticesThursday, February 16, 12
  • 4. Then Vs. Now • Companies talked AT the • We can communicate back customers • We are more diverse and • We were easier to target different and categorize • We are more savvy and • We were believers educated consumersThursday, February 16, 12
  • 5. Building Blocks • Listen • Communicate • Share Your foundation should be about the customer not you.Thursday, February 16, 12
  • 6. Social Media is just one piece of the puzzle Tie it all togetherThursday, February 16, 12
  • 7. Why Social Media Marketing? • Join the Conversation • Build Relationships • Brand Awareness • Search Engine Optimization • Provide a collaborative environment for prospects and customers.Thursday, February 16, 12
  • 8. • There are over 845 million active Facebook (500 million this time last year) • 52.1% of all sharing online was from Facebook in 2011 • 50.3% of the American Population • more than 425 million monthly active users who used Facebook mobileThursday, February 16, 12
  • 9. Facebook Tips • Create a Facebook Fan Page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/stellar247 • Regular updates • Always remember the 80/20 rule of postingThursday, February 16, 12
  • 10. Facebook Ads ‣ Target by Demographics, location & Interest ‣ Very inexpensive (ads start at .10 per click!) ‣ Direct to Facebook Business page or outside link. ‣ Easy to use ‣ Choose to target based upon CPC (Cost Per Click) or CPM (Cost Per Impression) ‣ Your ad can have up to 135 characters which is nearly twice as much as Google.Thursday, February 16, 12
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  • 18. Military Ad 50.00Thursday, February 16, 12
  • 19. • 150 million users world wide • 60% in North America • Used by all 2011 Fortune 500 Companies • Professional Networking Site Launched in 2003 • Ages 45+ is the largest age demographicThursday, February 16, 12
  • 20. LI Tips Increase your visibility • Optimize your profile • Add connections Improve your connectivity • Show all your affiliations in your profile: Past employment and companies, schools, associations and activities. • Join groups Improve your Google rank • Make your profile public • Customize your URL • Use Keywords Perform/Utilize • Check references • Look into companies • Search for new employees and service providers • Find content • Get businessThursday, February 16, 12
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  • 22. Speaking of the Answer’s Section...Thursday, February 16, 12
  • 23. Video is More Important Than Ever 73% of homeowners say they’re more likely to list with a Realtor offering video, yet only 12% of the real estate industry currently have YouTube accounts.Thursday, February 16, 12
  • 24. Over 3 billion videos are viewed a day ✴Upload Home Tours ✴Area Tours ✴Testimonials ✴Tell your story ✴Embed on your Website and share on other social sitesThursday, February 16, 12
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  • 28. Online Marketing Best Practices For Home Listings According to National Association of REALTORS® 94% of home buyers start their search online. We also know that buyers eliminate homes because of no or poor photos. ✴Photos, photos, and more photos - Quality and Quantity ✴Use details descriptions ✴Use bullet points and break up the content so it is easier to scan and read ✴Maintain and manage social media accounts - RESPOND! ✴Optimize listings with keywords ✴Give potential clients their choice on how to contact you.Thursday, February 16, 12
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  • 30. Email Marketing Common email-marketing rookie mistakes, including: • Not having permission • Confusing transactional emails with email marketing • Assuming people remember who you are • Writing like a used-car salesman • Ignoring campaign reportsThursday, February 16, 12
  • 31. Mistake: Assuming People Actually Want To Hear From You • They didnt specifically ask for emails from you. • Know that its different if someone sends one email directly to you, with a sales pitch. But when that same person crosses the line and "blasts" his sales pitch to an entire list of people, it quickly becomes spam. • If they know you, but they havent exactly opted-in for newsletters from you...Thursday, February 16, 12
  • 32. Mistake: Writing Like A Used Car Salesman Dont use pushy sales copy, like "BUY NOW!!!!" or "LIMITED TIME OFFER!!!" in email. Its obnoxious. Spam filters will penalize you for using what they consider "spammy" content. What flag’s a Spam filter: • Going crazy with exclamation points!!!!!! • USING ALL CAPS--ITS LIKE YELLING IN EMAIL. • Coloring fonts bright red or green • Using the word "test" in the subject line • Creating an HTML email that’s nothing but one big image, with little or no textThursday, February 16, 12
  • 33. Mistake: Ignoring Campaign Reports Check your email stats after every single campaign you send. Look for trends. Make changes to campaigns to see if you can improve your open rates, click rates, and most importantly, conversions. Whats the best day to send your emails? Whats the best time? How can slight adjustments to your template affect sales? Remember: Always be checking.Thursday, February 16, 12
  • 34. Mistake: Not Having Permission Email newsletters, coupons and promotions are considered marketing or commercial emails. If you send marketing email to a list of people without their permission, then youre sending unsolicited commercial email (UCE), otherwise known as spam. Understand where that line is drawn, because if you cross it, you can expect a call from the FTC for violating their CAN-SPAM law.Thursday, February 16, 12
  • 35. The CAN-SPAM Act of 2003 Never use deceptive headers, from-names, reply-tos, or subject lines. • You must always provide an unsubscribe link. • Remove recipients from your list within 10 business days. • The unsubscribe link must work for at least 30 days after sending. • You must include your physical mailing address in the email (PO Boxes are not sufficient).Thursday, February 16, 12
  • 36. Make it EasyThursday, February 16, 12
  • 37. Tips for Finding Content • Use LinkedIn, Twitter & Facebook • Google Alerts • Alltop.com - All topics organized and ready for you to read and share!Thursday, February 16, 12
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  • 40. Take Aways • Put the puzzle pieces together! • Consistent Branding • Make a good impression • Create Value and build relationships/trust • Share great content • Use the right tools to save time & sanity • Use new technologies to help build your brand on and offline • Think outside the box BUT don’t break the lawThursday, February 16, 12
  • 41. Always Remember...Thursday, February 16, 12
  • 42. Want More? www.SocialMediaClassesColorado.com Save $10 today if you sign up for Mastering LinkedIn February 22 1:20pm-3:30pm Promo Code: REclass10Thursday, February 16, 12

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