Smm for non profits


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Smm for non profits

  1. 1. Social Networking for Non-Profits A Starter Kit Kelly Noble Director/Trainer Stellar Media Marketing StellarMediaMarketing.comFriday, March 29, 13 1
  2. 2. THE BASICS Create a social media policy for both employees and followers Media Calendar to help with content sharing and important dates Build the community before asking for money Get bloggers and social media influencers involved early on to help create a buzz. Create great content Stories Focus on one person not several - get 50% more donations Online video is one of the best ways to tell a story Thank you’s and recognition Educate Have a call to action Tie it all together and drive traffic to the Website Integrate your social networks right into your Website Facebook feed Twitter feed Youtube videos Take donations in various forms but don’t forget about PayPal Over 100,000 use paypal to raise money Total value of Q4 transactions was $27 billion.Friday, March 29, 13 2
  3. 3. • Create a mini-hub within Facebook • Fully customized, interactive and branded - Must be done on https secure server • Regular updates • Be authentic. Create brand advocates. • Integrate Facebook into the main website Hub • Create a landing page on the hub website specifically for Facebook followersFriday, March 29, 13 3
  4. 4. INTEGRATE FACEBOOK INTO THE MAIN WEBSITE HUB Like Button The Like button lets users share pages from your site back to their Facebook profile with one click. Comments The Comments plugin lets users comment on any piece of content on your site. Like Box The Like Box enables users to like your Facebook Page and view its stream directly from your website. Registration The registration plugin allows users to easily sign up for your website with their Facebook account. Live Stream The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.Friday, March 29, 13 4
  5. 5. Causes Causes is a free tool you can use to raise money for your non- profit. You can integrate it right into your Facebook Page.Friday, March 29, 13 5
  6. 6. TWITTER Create a custom background that reflects your organizations mission and brand List the Twitter handles of the staff and people who contribute to your organizations twitter feed. Create list for supporters, sponsors and other partners. Cultivate the community and grow interest before asking for anything (i.e. donations) Build relationships by replying, re-tweeting and joining discussions. Engage and Intrigue to encourage visits to the hub Use #Hash-tags Also follow and join in discussion for hashtags of interest like #CharityTuesday Allow followers to use a brand “badge” to incorporate into their profile photos. This can be customized based on your organizations goals.Friday, March 29, 13 6
  7. 7. Give praise to those who volunteer, donate and help with the cause Authenticity before marketing Keep the bio section short and to the point. Always use your full url for the bio. Create a landing page specifically for twitter followers. Embed a twitter feed that shows all the tweets that mention @username and any hash-tags you use. Make it easy to share content with one click (Twitter share button on all content) Use tweetpic to share photos from your campaign Encourage followers to share photos and tag you with a # or @ Use to design a petition and integrate it into your twitter feedFriday, March 29, 13 7
  8. 8. Use the YouTube Non-Profit Program U.S. organizations must have current 501(c)(3) status Premium branding capabilities and increased uploading capacity The option to drive fundraising through a Google Checkout "Donate" button Listing on the Nonprofit channels and the Nonprofit videos pages Ability to add a Call-to-action overlay on your videos to drive campaignsFriday, March 29, 13 8
  9. 9. Create compelling video content Entertain Humor Tell a story Have a contest to encourage supporters to submit video Encourage followers to submit video responses rather then the basic comment. Push content out to other social networksFriday, March 29, 13 9
  10. 10. QR CODES The mobile web is predicted to be bigger than desktop internet use by 2015!! Petitions Video Mobile Website Encourage Following on Social Networks Create a scavenger hunt or game to encourage engagement Use them with advertising for expanded information and content access Intrigue Have readers tweet your print message Scan the code to make a donation Custom generated QR Codes for all collateralFriday, March 29, 13 10
  11. 11. Your Website Create compelling content in many different mediums Video, written word, polls, photos, slideshows, etc. Be sure to allow for social sharing Use Plugins to increase sharing Twitter mentions as comments Facebook Comments Provide a forum for people to share ideas, have discussions and connect Full mobile optimization & custom mobile applications Spread the word embedable widgets and badges for users, supporters, bloggers and volunteers to add to their blogs and websites.Friday, March 29, 13 11
  12. 12. Website Basics Search Engine Optimization Tracking analytics and visitor statistics Content management system Tools for integrationFriday, March 29, 13 12
  13. 13. TIE IT ALL TOGETHER QR CODEFriday, March 29, 13 13
  14. 14. Questions? Contact: Kelly Mirabella Director/Trainer Stellar Media Marketing 720.515.6137Friday, March 29, 13 14