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Sm for small business march 14 2013
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Sm for small business march 14 2013

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  • 1. Social Media for Small Business - Best Practices Presented by Kelly MirabellaFriday, March 15, 13 1
  • 2. Today:Friday, March 15, 13 2
  • 3. • 1 billion monthly active users • More than 680 million mobile monthly active users • 80% of Social Network Users Prefer to Connect with Brands through FacebookFriday, March 15, 13 3
  • 4. Facebook Marketing • B2C Facebook results are 30% above average on Sundays • 95% of Facebook wall post are not answered by brands! (All Facebook) Two main reasons people like a brand: (Mashable) 1. They are already a customer (58%) 2. They want to receive discounts or promotions (57%)Friday, March 15, 13 4
  • 5. Cover Image 851x315 Profile Photo 160x160 Message About Section Tabs 111x74Friday, March 15, 13 5
  • 6. The  Rules  for  Covers •No call to action •No URL or contact information •No promotions •No reference to Facebook functions (“like us”) •NEW  RULE: No more than 20% text Check your compliance - http://coverphoto.paavo.chFriday, March 15, 13 6
  • 7. Post & share here Your Friends who like this page too FeedFriday, March 15, 13 7
  • 8. Post by others The Page’s likesFriday, March 15, 13 8
  • 9. Highlighting a PostFriday, March 15, 13 9
  • 10. Pin a Post to the TopFriday, March 15, 13 10
  • 11. Creative CoversFriday, March 15, 13 11
  • 12. Tabs = ApplicationsFriday, March 15, 13 12
  • 13. PinterestFriday, March 15, 13 13
  • 14. RSS Feed by InvolverFriday, March 15, 13 14
  • 15. YouTube for PagesFriday, March 15, 13 15
  • 16. Admin PanelFriday, March 15, 13 16
  • 17. ✴ 200 million users world wide ✴ 74 million plus users are located in the USA ✴ LinkedIn counts executives from all 2012 Fortune 500 companies as members ✴ Professional Networking Site Launched in 2003Friday, March 15, 13 17
  • 18. Friday, March 15, 13 18
  • 19. Your Profile LinkedIn profiles are searchable through all major search engines, Including Google, Bing and Yahoo. ✴ Optimize - Keywords and Phrases ✴ Be Found - Go Public ✴ Links & Custom URL ✴ Spell Check Issues ✴ Make a Great First ImpressionFriday, March 15, 13 19
  • 20. How Do you Rank?Friday, March 15, 13 20
  • 21. Best Practices •Fill out your profile to 100% +++ •Have a great photo •Be active •Use the tools •Tie your account to Twitter if you have a Twitter accountFriday, March 15, 13 21
  • 22. • Visitors from Pinterest are10% more likely to make a purchase over other major social media sites such as Facebook and Twitter • Pinterest is used by 26% B2B marketers. • Pinterest site’s referrals spend 70% more money than visitors referred from non-social channels. • 98 minutes per month is the average time spent on Pinterest • 57% of users interact with food-related content and its said to be the number one category of content. with 11.9% of pins, followed by DIY and crafts 9.2% and home decor (5.9%).Friday, March 15, 13 22
  • 23. Friday, March 15, 13 23
  • 24. Set up your account Link your account Set up some boards Find friends Pin & RePinFriday, March 15, 13 24
  • 25. Account SettingsFriday, March 15, 13 25
  • 26. Set up boardsFriday, March 15, 13 26
  • 27. SearchFriday, March 15, 13 27
  • 28. Pin & Re-PinFriday, March 15, 13 28
  • 29. Best Practices Create a handful of boards that cover a broad range of interests. Repin within Pinterest to engage other users Don’t pin too many times in a row, especially if you’re linked to your social platforms. Pin regularly http://business.pinterest.comFriday, March 15, 13 29
  • 30. Caution Be sure you take images from the original source Protect your original photos with watermarks Don’t spam – they will kick you offFriday, March 15, 13 30
  • 31. Friday, March 15, 13 31
  • 32. • Google+ has 525 million active monthly users • The +1 button is used 5 billion times per day • The more +1s an article or blog gets the higher it appears in Google search • 625k new users added everyday Take a tourFriday, March 15, 13 32
  • 33. Get the Most Out of Your Page & Profile Link to your website (G+ makes contextual linking easy and links are “followed”). • Optimize: Writing a descriptive, accurate and keyword focused “About” page. • Link to your other social media online profiles like Facebook, Twitter, LinkedIn. • If you are a location based company create a place page.Friday, March 15, 13 33
  • 34. Get the most out of your experience Hangouts ✴ Communities ✴ Get the +1 button on your content ✴ Tag people (just add a + before their name) ✴ Organize your circles ✴ Get the badge for your website ✴ Top sites using the Google+ badge have grown their audience an average of 38 percent.Friday, March 15, 13 34
  • 35. Take Aways • Put the puzzle pieces together! • Consistent Branding • Make a good impression • Create Value and build relationships/trust • Share great content • Use new technologies to help build your brand on and offlineFriday, March 15, 13 35
  • 36. Always Remember...Friday, March 15, 13 36
  • 37. Upcoming Classes Free Class – Social Media Made Simple This class is sponsored by Constant Contact and Hosted by IRIS Fire Investigations Date: March 25, 2013 Time: 9am – 11am Location: Englewood, CO | IRIS Fire Investigations offices Investment: Free with registration (space is limited so reserve your seat today!) Free Class – Social Media Made Simple This class is sponsored by Constant Contact and Hosted by The Jefferson County Business Resource Center Date: March 28, 2013 Time: 9am – 11am Location: Golden, CO | The Jefferson County Business Resource Center Investment: Free with registration (space is limited so reserve your seat today!) The Art of Networking Series Includes: Personal Branding & 30 sec. Commercials, The Art of Follow-up, Beyond the Follow Up Date: April 5, 12, 19 Time: 2:30PM - 4:00PM Location: Koelbel Library, Greenwood Village in the DTC Investment: Early Bird: $29 Regular: $47 All Sessions Package: $87Friday, March 15, 13 37
  • 38. Listen: MasteringSocialBusiness.com Read: StellarMediaMarketing.com/Blog Contact: Kelly Mirabella StellarMediaMkt@gmail.com 720.515.6137 Engage: Facebook.com/stellar247 Linkedin.com/in/KellyMirabella Twitter.com/Stellar247Friday, March 15, 13 38

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