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A Pinterest webinar presented in January 2014. Presented by Kelly Mirabella with Stellar Media Marketing.

A Pinterest webinar presented in January 2014. Presented by Kelly Mirabella with Stellar Media Marketing.

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Pinterest to sold Pinterest to sold Presentation Transcript

  • Can’t hear? Be sure you have called in or clicked the green phone icon Monday, January 6, 14
  • Monday, January 6, 14
  • Brought to you by... Kelly Mirabella Stellar Media Marketing StellarMediaMarketing.com Monday, January 6, 14
  • Get your profile right Monday, January 6, 14
  • Pins Share the love Your original content is VERY important. Optimize Tell a story Add pinable content to your website Monday, January 6, 14
  • Monday, January 6, 14
  • Fun Fact: 80% of the pins on Pinterest are RePins Monday, January 6, 14
  • Images 1 Profile images: 165 x 165 pixels. 2 Pins in feed: 238 pixels x adjusted to height. 3 Expanded pin size: 735 pixels x adjusted to height. “When you think of a single word, your images will always be focused, and they’ll always convey a meaning that makes a real impact.” – Smashing Magazine. Monday, January 6, 14
  • Visual Concepts • Color maters - Images that are redish orange get twice as many repins than blueish tints • Size matters - Vertical images with an aspect ratio between 2:3 and 4:5 get repined 60% more than very tall images. This is despite what people tell you about having very tall images to catch people’s eye in the feed. • Brand images without faces get 23% more pins than those with faces in the image. • What else can you pin? Monday, January 6, 14
  • Example Time! Monday, January 6, 14
  • Example Time! Monday, January 6, 14
  • Example Time! Monday, January 6, 14
  • Example Time! Monday, January 6, 14
  • Example Time! Monday, January 6, 14
  • Example Time! Monday, January 6, 14
  • Example Time! Monday, January 6, 14
  • Example Time! Monday, January 6, 14
  • Example Time! Monday, January 6, 14
  • Example Time! Monday, January 6, 14
  • Increase Engagement Data Source: Hubspot.com Monday, January 6, 14
  • Increase Engagement Data Source: Hubspot.com • Monday, January 6, 14 Include a call to action - 80% increase in engagement when there is a call to action.
  • Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. Monday, January 6, 14
  • Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  • Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] • Timing: 2pm - 4pm 8PM - 1AM Monday, January 6, 14
  • Best Practices Create a handful of boards that cover a broad range of interests. Repin within Pinterest to engage other users Don’t pin too many times in a row, especially if you’re linked to your social platforms. Pin regularly http://business.pinterest.com Monday, January 6, 14
  • Next Month Monday, January 6, 14
  • Happy Birthday to me! Monday, January 6, 14
  • Happy Birthday to me! • StellarClasses.com • Facebook.com/stellar247 • LinkedIn.com/in/stellar247 Monday, January 6, 14