Facebook at lunch class oct 18 2011

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Facebook at lunch class oct 18 2011

  1. 1. Best Practices and So Much More! Presented by Kelly NobleWednesday, October 19, 2011
  2. 2. • There are over 800 million active Facebook (500 million this time last year) • Facebook supports over 70 languages • 71.2% of the US web audience is on Facebook • There are more than 350 million active users currently accessing Facebook through their mobile devicesWednesday, October 19, 2011
  3. 3. Main Changes to Facebook Profiles • Subscribe Feature • Enhanced Lists • New Security Features • The Ticker • Advanced SharingWednesday, October 19, 2011
  4. 4. Subscribe Feature • Now you can share with people even if you are not friends. • Only People who allow subscribe buttons on their profile can have subscribers. • You can subscribe to others even if you do not allow subscriptions yourself. • You can control what subscribers see and don’t see.Wednesday, October 19, 2011
  5. 5. Friend vs. Subscriber • Can see what you post • Can only see what is publicly • You see what they post posted • You already subscribe to • Cannot see anything that is friends not open to the public • Have more privileges • You won’t see their updates in your feedWednesday, October 19, 2011
  6. 6. Subscriber vs. FanWednesday, October 19, 2011
  7. 7. Subscription Set Up To allow subscriptions go to facebook.com/about/subscribe After you accept subscriptions you will be prompted choose who can comment on your posts and what notifications you want to receive when new people subscribe.Wednesday, October 19, 2011
  8. 8. Subscription OptionsWednesday, October 19, 2011
  9. 9. 2. Hover Default Setting 1. HoverWednesday, October 19, 2011
  10. 10. Share with CareWednesday, October 19, 2011
  11. 11. Audience Selector Public- Anyone can see these. These are also the updates that your subscribers will see in their feeds. Friends - Only your friends can see these updates. Friends except Acquaintances - Facebook determines who you associated with the least and calls these people “Acquaintances”. Only the people you interact with most will see these updates. Custom - Allows you to post only to specific people, exclude certain people or so no one can see your post.Wednesday, October 19, 2011
  12. 12. ListsWednesday, October 19, 2011
  13. 13. Manage Lists • Click on list name • Click on “Manage List” in the upper right cornerWednesday, October 19, 2011
  14. 14. Share with only that listWednesday, October 19, 2011
  15. 15. Ticker Activity StoriesWednesday, October 19, 2011
  16. 16. Wednesday, October 19, 2011
  17. 17. Privacy PleaseWednesday, October 19, 2011
  18. 18. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/username • Regular updates • Always remember the 80/20 rule of postingWednesday, October 19, 2011
  19. 19. Develop a Posting Plan Goals: Attract a following of past customers, potential clients and real estate professionals. We want to help our followers understand how to finance and buy a home, sell a home or refinance a home. Approach: Share a mix of helpful home owner and buyer tips, market updates and overall happenings in the real estate market in Colorado Monday: Industry News Tuesday: Sellers Tip Wednesday: Buyers Tip Thursday: Market Update Friday: Local Events & News Saturday: Question/Answer Sunday: MotivationalWednesday, October 19, 2011
  20. 20. Now What? • Share exclusive Content • Encourage fan Participation • Reward Fans • Handling Negative FeedbackWednesday, October 19, 2011
  21. 21. Handling Negative Feedback • Engage in genuine dialogue • Transparency is key • Address negative feedback honestly & openly but do not attack.Wednesday, October 19, 2011
  22. 22. Grow your audience • Start with who you know • Work with your existing assets • Cross promote (tagging) • Use Facebook AdsWednesday, October 19, 2011
  23. 23. INTEGRATE FACEBOOK INTO THE MAIN WEBSITE HUB Like Button The Like button lets users share pages from your site back to their Facebook profile with one click. Comments The Comments plugin lets users comment on any piece of content on your site. Like Box The Like Box enables users to like your Facebook Page and view its stream directly from your website. Registration The registration plugin allows users to easily sign up for your website with their Facebook account. Live Stream The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.Wednesday, October 19, 2011
  24. 24. Tagging 101 Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall. Steps: 1.Your PAGE must like the page you wish to tag prior to doing a tag. 2.Start typing your message and when you want to tag you use the “@” sign. So if you wanted to tag Stellar247 you would type @stellar247. 3.Once you start typing the @username the page you wish to tag will show up in the drop down menu. Select the page you want to tag. 4.Continue sharing your message as you normally would.Wednesday, October 19, 2011
  25. 25. Facebook Ads ‣ Target by Demographics, location & Interest ‣ Very inexpensive (ads start at .10 per click!) ‣ Direct to Facebook Business page or outside link. ‣ Easy to use ‣ Choose to target based upon CPC (Cost Per Click) or CPM (Cost Per Impression) ‣ Your ad can have up to 135 characters which is nearly twice as much as Google.Wednesday, October 19, 2011
  26. 26. Other FB Tips • Now allowed 5000 characters for postings • Doing away with Discussions and Reviews • Required SSL • No longer allowed to send massages to fansWednesday, October 19, 2011
  27. 27. Give me a recommendation for this class on LinkedIn and I’ll send you: Facebook Cheat Sheet LinkedIn Cheat Sheet Full of helpful tips and glossary of terms! linkedin.com/in/kellymnobleWednesday, October 19, 2011
  28. 28. Connect with me: fb.com/stellar247 twitter.com/stellar247 linkedin.com/in/kellymnoble StellarMediaMkt@gmail.comWednesday, October 19, 2011
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