Facebook and linked in best practices class

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  • 1. Presented by Kelly NobleMonday, October 17, 2011
  • 2. Best Practices and So Much More! Presented by Kelly NobleMonday, October 17, 2011
  • 3. Social Media GeekMonday, October 17, 2011
  • 4. Social Media Geek • Myspace member since 2004Monday, October 17, 2011
  • 5. Social Media Geek • Myspace member since 2004 • Facebook member since 2006Monday, October 17, 2011
  • 6. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008Monday, October 17, 2011
  • 7. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009Monday, October 17, 2011
  • 8. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009 • Google+ member since 2011Monday, October 17, 2011
  • 9. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009 • Google+ member since 2011Monday, October 17, 2011
  • 10. Then Vs. Now • Companies talked AT the customers • We were easier to target and categorize • We were believersMonday, October 17, 2011
  • 11. Then Vs. Now • Companies talked AT the • We can communicate back customers • We are more diverse and • We were easier to target different and categorize • We are more savvy and • We were believers educated consumersMonday, October 17, 2011
  • 12. Building Blocks • Listen • Communicate • Share Your foundation should be about the customer not you.Monday, October 17, 2011
  • 13. Social Media is just one piece of the puzzle Tie it all togetherMonday, October 17, 2011
  • 14. Why Social Media Marketing? • Join the Conversation • Build Relationships • Brand Awareness • Search Engine Optimization • Provide a collaborative environment for prospects and customers.Monday, October 17, 2011
  • 15. Before you start, ask yourself these questions: • What am I trying to accomplish with Social Media? • What are my customer’s most pressing challenges and how can I help solve them? • What are the most effective tools for delivering my message? • How can I build enduring relationships that turn strangers into lifetime customers? From: Mitch Meyerson, Author of Mastering Online Marketing. www.MitchMeyerson.comMonday, October 17, 2011
  • 16. • There are over 800 million active Facebook (500 million this time last year) • Facebook supports over 70 languages • 71.2% of the US web audience is on Facebook • There are more than 350 million active users currently accessing Facebook through their mobile devicesMonday, October 17, 2011
  • 17. Subscribe FeatureMonday, October 17, 2011
  • 18. Subscribe Feature • Now you can share with people even if you are not friends.Monday, October 17, 2011
  • 19. Subscribe Feature • Now you can share with people even if you are not friends. • Only People who allow subscribe buttons on their profile can have subscribers.Monday, October 17, 2011
  • 20. Subscribe Feature • Now you can share with people even if you are not friends. • Only People who allow subscribe buttons on their profile can have subscribers. • You can subscribe to others even if you do not allow subscriptions yourself.Monday, October 17, 2011
  • 21. Subscribe Feature • Now you can share with people even if you are not friends. • Only People who allow subscribe buttons on their profile can have subscribers. • You can subscribe to others even if you do not allow subscriptions yourself. • You can control what subscribers see and don’t see.Monday, October 17, 2011
  • 22. Friend vs. Subscriber • Can see what you post • Can only see what is publicly • You see what they post posted • You already subscribe to • Cannot see anything that is friends not open to the public • Have more privileges • You won’t see their updates in your feedMonday, October 17, 2011
  • 23. Subscriber vs. FanMonday, October 17, 2011
  • 24. Subscription Set Up To allow subscriptions go to facebook.com/about/subscribe After you accept subscriptions you will be prompted choose who can comment on your posts and what notifications you want to receive when new people subscribe.Monday, October 17, 2011
  • 25. Subscription OptionsMonday, October 17, 2011
  • 26. 2. Hover Default Setting 1. HoverMonday, October 17, 2011
  • 27. Share with CareMonday, October 17, 2011
  • 28. Audience Selector Public- Anyone can see these. These are also the updates that your subscribers will see in their feeds. Friends - Only your friends can see these updates. Friends except Acquaintances - Facebook determines who you associated with the least and calls these people “Acquaintances”. Only the people you interact with most will see these updates. Custom - Allows you to post only to specific people, exclude certain people or so no one can see your post.Monday, October 17, 2011
  • 29. Privacy PleaseMonday, October 17, 2011
  • 30. ListsMonday, October 17, 2011
  • 31. Manage Lists • Click on list name • Click on “Manage List” in the upper right cornerMonday, October 17, 2011
  • 32. Share with only that listMonday, October 17, 2011
  • 33. Ticker Activity StoriesMonday, October 17, 2011
  • 34. Monday, October 17, 2011
  • 35. Facebook Page Best practicesMonday, October 17, 2011
  • 36. Facebook Page Best practices • Create a Facebook Fan PageMonday, October 17, 2011
  • 37. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/pageMonday, October 17, 2011
  • 38. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome pageMonday, October 17, 2011
  • 39. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome pageMonday, October 17, 2011
  • 40. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logoMonday, October 17, 2011
  • 41. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URLMonday, October 17, 2011
  • 42. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/stellar247Monday, October 17, 2011
  • 43. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/stellar247 • Regular updatesMonday, October 17, 2011
  • 44. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/stellar247 • Regular updates • Always remember the 80/20 rule of postingMonday, October 17, 2011
  • 45. Develop a Posting Plan Goals: Attract a following of past customers, potential clients and real estate professionals. We want to help our followers understand how to finance and buy a home, sell a home or refinance a home. Approach: Share a mix of helpful home owner and buyer tips, market updates and overall happenings in the real estate market in Colorado Monday: Industry News Tuesday: Sellers Tip Wednesday: Buyers Tip Thursday: Market Update Friday: Local Events & News Saturday: Question/Answer Sunday: MotivationalMonday, October 17, 2011
  • 46. Grow your audience • Start with who you know • Work with your existing assests • Cross promote (tagging) • Use Facebook AdsMonday, October 17, 2011
  • 47. Tagging 101Monday, October 17, 2011
  • 48. Tagging 101 Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall.Monday, October 17, 2011
  • 49. Tagging 101 Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall. Steps: 1.Your PAGE must like the page you wish to tag prior to doing a tag. 2.Start typing your message and when you want to tag you use the “@” sign. So if you wanted to tag Stellar247 you would type @stellar247. 3.Once you start typing the @username the page you wish to tag will show up in the drop down menu. Select the page you want to tag. 4.Continue sharing your message as you normally would.Monday, October 17, 2011
  • 50. Facebook Ads ‣ Target by Demographics, location & Interest ‣ Very inexpensive (ads start at .10 per click!) ‣ Direct to Facebook Business page or outside link. ‣ Easy to use ‣ Choose to target based upon CPC (Cost Per Click) or CPM (Cost Per Impression) ‣ Your ad can have up to 135 characters which is nearly twice as much as Google.Monday, October 17, 2011
  • 51. 2 Ways to get to the Facebook Ad dashboardMonday, October 17, 2011
  • 52. 2 Ways to get to the Facebook Ad dashboardMonday, October 17, 2011
  • 53. 2 Ways to get to the Facebook Ad dashboardMonday, October 17, 2011
  • 54. Monday, October 17, 2011
  • 55. Monday, October 17, 2011
  • 56. Monday, October 17, 2011
  • 57. Monday, October 17, 2011
  • 58. Monday, October 17, 2011
  • 59. Monday, October 17, 2011
  • 60. Monday, October 17, 2011
  • 61. Monday, October 17, 2011
  • 62. Monday, October 17, 2011
  • 63. Monday, October 17, 2011
  • 64. Monday, October 17, 2011
  • 65. Monday, October 17, 2011
  • 66. Military AdMonday, October 17, 2011
  • 67. Military Ad 50.00Monday, October 17, 2011
  • 68. Measure & OptimizeMonday, October 17, 2011
  • 69. See what worksMonday, October 17, 2011
  • 70. Monday, October 17, 2011
  • 71. Monday, October 17, 2011
  • 72. Monday, October 17, 2011
  • 73. Other FB TipsMonday, October 17, 2011
  • 74. Other FB Tips • Now allowed 5000 characters for postingsMonday, October 17, 2011
  • 75. Other FB Tips • Now allowed 5000 characters for postings • Doing away with Discussions and ReviewsMonday, October 17, 2011
  • 76. Other FB Tips • Now allowed 5000 characters for postings • Doing away with Discussions and Reviews • Required SSLMonday, October 17, 2011
  • 77. Other FB Tips • Now allowed 5000 characters for postings • Doing away with Discussions and Reviews • Required SSL • No longer allowed to send massages to fansMonday, October 17, 2011
  • 78. • 115 million users world wide • 64 million users in North America • Used by 69 of the Fortune 100 Companies • Professional Networking Site Launched in 2003 • Ages 45+ is the largest age demographicMonday, October 17, 2011
  • 79. Best Practices • Fill out your profile to 100% +++ • Have a great photo • Be active • Use Apps • Tie your account to Twitter if you have a twitter accountMonday, October 17, 2011
  • 80. Increase VisibilityMonday, October 17, 2011
  • 81. Increase Visibility • Go PublicMonday, October 17, 2011
  • 82. Increase Visibility • Go Public • Use KeywordsMonday, October 17, 2011
  • 83. Increase Visibility • Go Public • Use Keywords • Add ConnectionsMonday, October 17, 2011
  • 84. Improve Connectivity • Fill out your work history • Add all schools activities • Add causesMonday, October 17, 2011
  • 85. Improve your Google Ranking • Use a custom URL • Use keywords • Cross promote your blog and website with your LinkedIn profile • Use keywords to name your website linksMonday, October 17, 2011
  • 86. Utilize • Check references for potential bosses or companies you are interviewing at • Get the inside track • Find business and service partners • Find power partners • Look into potential employeesMonday, October 17, 2011
  • 87. Make it work for you • Get recommended • Give recommendations • Join Groups • Answer QuestionsMonday, October 17, 2011
  • 88. Get Content & Grow Your Connections • Answers • Polls • LinkedIn TodayMonday, October 17, 2011
  • 89. Monday, October 17, 2011
  • 90. Share MoreMonday, October 17, 2011
  • 91. Monday, October 17, 2011
  • 92. Monday, October 17, 2011
  • 93. New on LI • Company Updates • Volunteer & Causes • Easier to improve your profile • Opt out of sharing for advertisersMonday, October 17, 2011
  • 94. Company UpdatesMonday, October 17, 2011
  • 95. Volunteer & CausesMonday, October 17, 2011
  • 96. Opt OutMonday, October 17, 2011
  • 97. Opt OutMonday, October 17, 2011
  • 98. Opt OutMonday, October 17, 2011
  • 99. Profile Improvement Made EasyMonday, October 17, 2011
  • 100. Profile Improvement Made EasyMonday, October 17, 2011
  • 101. LI AdsMonday, October 17, 2011
  • 102. Monday, October 17, 2011
  • 103. Monday, October 17, 2011
  • 104. Monday, October 17, 2011
  • 105. Always Remember...Monday, October 17, 2011
  • 106. Always Remember...Monday, October 17, 2011
  • 107. Always Remember...Monday, October 17, 2011
  • 108. Give me a recommendation for this class on LinkedIn and I’ll send you: Facebook Cheat Sheet LinkedIn Cheat Sheet Full of helpful tips and glossary of terms! linkedin.com/in/kellymnobleMonday, October 17, 2011
  • 109. fb.com/stellar247 twitter.com/stellar247 linkedin.com/in/kellymnoble StellarMediaMkt@gmail.comMonday, October 17, 2011
  • 110. Connect with me: fb.com/stellar247 twitter.com/stellar247 linkedin.com/in/kellymnoble StellarMediaMkt@gmail.comMonday, October 17, 2011