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Email Marketing

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email markeitng

email markeitng

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  • 1. Halfmoon YogaHalfmoon Yoga B•B•Q Campaigns That Drive Action: Newsletters & Announcements Featuring email and social engagement. © 2014
  • 2. SMM Consultant & Trainer, Stellar Media Marketing 2 Kelly Mirabella Kelly@stellar247.com facebook.com/Stellar247 @stellar247
  • 3. 3 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Events & Registrations Offers & Promotions Newsletters & Announcements Feedback & Surveys
  • 4. 4 Agenda !  What are campaigns, newsletters? !  Email !  Email + Social: you have to use both! !  Next Steps
  • 5. Campaigns & Newsletters | Email | Email + Social | Next Steps
  • 6. 6 !  marketing Campaigns & Newsletters At its core, marketing is about eliciting a physical and measureable response
  • 7. pull response 7 Campaigns & Newsletters What is a campaign? push content
  • 8. 8 Campaigns & Newsletters What is a newsletter?
  • 9. 9 Campaigns & Newsletters Different types of newsletters Newsletters Keep your audience in- the-know Card or announcement WOW! Custom code email 101001 Business letter Press release
  • 10. Campaigns & Newsletters | Email | Email + Social | What’s Next?
  • 11. 11 !  What you know that they don’t !  What you have access to that they don’t !  “Original” isn’t required… just be interesting and relevant Email What do I write about?
  • 12. 12 Email How much is enough? Focus. Less is more. ? 51% November 2013
  • 13. 13 Email A picture is worth...
  • 14. 14 Email Use images carefully!
  • 15. 15 Email Repurpose & Reuse
  • 16. Campaign exercise… 1 Select 1 or 2 campaign types you might want to try 2 What might you write about? 3 Which channels make sense for you and your campaign and your message?
  • 17. ! Who is it “from?” ! What’s the “subject?” ! When do you send your communication? Email Now, later or never Three little words that rule your world
  • 18. 18 Email Who is it from? Winning the battle of priorities CAN-SPAM Act go to www.business.ftc.gov and search “CAN-SPAM” How will you be most recognizable?
  • 19. 19 Email Who is it from? Winning the battle of priorities CASL go to fightspam.gc.ca to learn more How will you be most recognizable?
  • 20. 20 Email Look great Brand consistency
  • 21. Email Subject line Winning the battle of priorities 2SECONDS 2WORDS 2TODAY
  • 22. 22 Email Winning the battle of priorities Tomorrow: Need 3 Hammers – Can You Help? Joe’s Pet Store Newsletter ALERT: Help your dog beat the heat! Children’s Classes Still time! Openings available for children’s classes. March Newsletter
  • 23. 23 !  Monthly is most common !  Ask yourself: “When are my readers likely to take the action I want?” Email When to send
  • 24. 24 Email Find your best day Send your e-mail, watch for best response Select 3 days in the week to test Divide your list into 3 groups of people 1 2 3
  • 25. 25 Email Find your best time Select 3 times on the day with the best results Use same 3 groups of people Send email at 3 different times of day, note time with best results 1 2 3
  • 26. 26 Email When to send or post Do not be romanced by a high open rate – measure actions!
  • 27. Campaigns & Newsletters | Email | Email + Social | Next Steps
  • 28. 28 Email + Social Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study % of small businesses using social media marketing 10% 2008
  • 29. 29 Email + Social Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study % of small businesses using social media marketing 87% 2013
  • 30. Email + Social It influences decisions 74% Rely on social networks to guide purchase decisions source: Fedelta 55% Share purchases on social networks source: Fedelta 68% Learn more about a charity if they see a friend posting about it source: MDG Advertising
  • 31. 31 Email + Social Email & Social You have to use both Drive traffic back to your list, email, etc... Amplify your email
  • 32. 32 Email + Social Email + Social
  • 33. 33 Email + Social Email + Social
  • 34. 34 Email + Social Email + Social
  • 35. Campaigns & Newsletters | Email | Email + Social | Next Steps
  • 36. 36 Next Steps Tools to expand your reach Simple Share tool
  • 37. 37 Next Steps Tools to expand your reach Social media buttons
  • 38. 38 !  At register !  With the check at end of the meal !  On registration forms Next Steps Tools to expand your reach Offline
  • 39. 39 ! Web sign-up tool (app for website, Facebook, etc) Next Steps Tools to expand your list Online
  • 40. 40 Next Steps Tools to expand your list Text to Join™ from Constant Contact TXT Scan to Join™ from Constant Contact
  • 41. 41 Next Steps Tools to expand your list Apps
  • 42. Content calendar for all channels S M T W T F S 1 2 Tips for Spring •  Newsletter •  Facebook •  Twitter •  LinkedIn 3 4 5 6 7 Motivation Monday •  Facebook •  Pinterest 8 9 10 11 New Product •  Newsletter •  Facebook •  Twitter 12 13 14 Motivation Monday •  Facebook •  Pinterest 15 16 Staff Pics •  Facebook •  Instagram •  Newsletter 17 18 19 20 21 Motivation Monday •  Facebook •  Pinterest 22 23 24 Event Photos •  Facebook •  Twitter 25 26 27 28 Motivation Monday •  Facebook •  Pinterest 29 Sale •  Newsletter •  Facebook •  Twitter 30 Newsletter •  Email •  Facebook •  Twitter regular newsletter blog post theme days multimedia news/promotions
  • 43. Halfmoon YogaHalfmoon Yoga B•B•Q Get started today… www.constantcontact.com 60-day free trial Want to learn more? www.constantcontact.com Select Resources » Local Learning » Seminars Local learning near you… Want help in your area? marketplace.constantcontact.com Select “Services” and use search box to find a partner near you Expert partners near you… © 2014

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