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Creating a Stellar Social Media Strategy
CONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS

Thursday, January 9, 14
Creating a Stellar Social Media Strategy
CONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS

Thursday, January 9, 14
Thursday, January 9, 14
Thursday, January 9, 14
WITHOUT A CLEAR DIRECTION,
SOCIAL MEDIA CAN PULL YOU IN ALL DIRECTIONS.

Thursday, January 9, 14
Main Issues in Social Media

Thursday, January 9, 14
Main Issues in Social Media
Lack of Understanding

Thursday, January 9, 14
Main Issues in Social Media
Lack of Understanding
Lack of Good Content

Thursday, January 9, 14
Main Issues in Social Media
Lack of Understanding
Lack of Good Content
Lack of company wide commitment

Thursday, January 9, 14
Main Issues in Social Media
Lack of Understanding
Lack of Good Content
Lack of company wide commitment
Lack of Strategy

Thursday, January 9, 14
LET’S TALK STRATEGY
Thursday, January 9, 14
Thursday, January 9, 14
Know Your Audience

Thursday, January 9, 14
Thursday, January 9, 14
1
WHERE IS YOUR AUDIENCE?

Thursday, January 9, 14
2
WHAT IS IMPORTANT TO THEM?

Thursday, January 9, 14
3
ASK & RESPOND

Thursday, January 9, 14
Thursday, January 9, 14
Define Your Objectives

Thursday, January 9, 14
Thursday, January 9, 14
1
ASK YOURSELF: WHY SOCIAL MEDIA?

Thursday, January 9, 14
2
CREATE GOALS

Thursday, January 9, 14
RESEARCH
BRAND RECOGNITION

WEBSITE TRAFFIC

2

NEW BUSINESS
RELATIONSHIP BUILDING

CREATE GOALS

NETWORKING

HIGHER CONVERSION
CUSTOMER SERVICE

REFERRALS
INCREASED SALES
Thursday, January 9, 14

SEARCH ENGINE OPTIMIZATION
COMMUNITY BUILDING
3
DEFINE ROI

Thursday, January 9, 14
4
CHOOSE YOUR MEASUREMENT TOOLS

Thursday, January 9, 14
Thursday, January 9, 14
Thursday, January 9, 14
Create Key Messages

Thursday, January 9, 14
Thursday, January 9, 14
1
WHAT DO YOU WANT TO SAY?

Thursday, January 9, 14
2
DON’T WORK AGAINST YOURSELF

Thursday, January 9, 14
3
UNDERSTAND YOUR CONTEXT

Thursday, January 9, 14
4
IDENTIFY YOUR VOICE

Thursday, January 9, 14
Thursday, January 9, 14
Plan your Content

Thursday, January 9, 14
Thursday, January 9, 14
1
CREATE A CONTENT CALENDAR

Thursday, January 9, 14
2
TELL STORIES

Thursday, January 9, 14
3
SHARE CONTENT FROM OTHERS

Thursday, January 9, 14
4
PLAN TIME TO RESPOND

Thursday, January 9, 14
Thursday, January 9, 14
Manage Your Accounts

Thursday, January 9, 14
Thursday, January 9, 14
1
HAVE A POLICY

Thursday, January 9, 14
2
MANAGE YOUR TIME

Thursday, January 9, 14
Thursday, January 9, 14
Next Steps

Thursday, January 9, 14
Monitor your
effectiveness and adjust
your strategy based on
this data.

Thursday, January 9, 14
Measurement tools
Google Analytics - Free
Hootsuite
Insights from social networks -Free but limited
Twitalyzer - free
SocialMention.com
Klout & Kred

Thursday, January 9, 14
Management Tools
Hootsuite
Tweetdeck
Bufferapp
Hearsay

Thursday, January 9, 14
Content Resources
AllTop.com
Google Alerts
LinkedIn today
Zite (app for your iPad)

Thursday, January 9, 14
Worksheet.

Thursday, January 9, 14
Worksheet.
1. What are my goals?

Thursday, January 9, 14
Worksheet.
1. What are my goals?
2. Who is my target audience?

Thursday, January 9, 14
Worksheet.
1. What are my goals?
2. Who is my target audience?
3. What social networks do I want to be on?

Thursday, January 9, 14
Worksheet.
1. What are my goals?
2. Who is my target audience?
3. What social networks do I want to be on?
4. How do I want to come across?

Thursday, January 9, 14
Worksheet.
1. What are my goals?
2. Who is my target audience?
3. What social networks do I want to be on?
4. How do I want to come across?
5. What topics are appropriate for my target audience?

Thursday, January 9, 14
Worksheet.
1. What are my goals?
2. Who is my target audience?
3. What social networks do I want to be on?
4. How do I want to come across?
5. What topics are appropriate for my target audience?
6. What kind of content do I want to share?

Thursday, January 9, 14
Worksheet.
1. What are my goals?
2. Who is my target audience?
3. What social networks do I want to be on?
4. How do I want to come across?
5. What topics are appropriate for my target audience?
6. What kind of content do I want to share?
7.Where will I get my content?

Thursday, January 9, 14
Worksheet.
1. What are my goals?
2. Who is my target audience?
3. What social networks do I want to be on?
4. How do I want to come across?
5. What topics are appropriate for my target audience?
6. What kind of content do I want to share?
7.Where will I get my content?
8. How much time per day will I dedicate?

Thursday, January 9, 14
Worksheet.
1. What are my goals?
2. Who is my target audience?
3. What social networks do I want to be on?
4. How do I want to come across?
5. What topics are appropriate for my target audience?
6. What kind of content do I want to share?
7.Where will I get my content?
8. How much time per day will I dedicate?
9. What will I measure in terms of my ROI?

Thursday, January 9, 14
Worksheet.
1. What are my goals?
2. Who is my target audience?
3. What social networks do I want to be on?
4. How do I want to come across?
5. What topics are appropriate for my target audience?
6. What kind of content do I want to share?
7.Where will I get my content?
8. How much time per day will I dedicate?
9. What will I measure in terms of my ROI?
10. What tools will I use to measure ROI?

Thursday, January 9, 14
Also offering:
Online one on one training and coaching
In person one on one training and coaching
Social Media Management Packages
LEARN MORE AT STELLARMEDIAMARKETING.COM

Thursday, January 9, 14

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Creating a Stellar Social media strategy -Updated