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Creating a Stellar Social media strategy -Updated
 

Creating a Stellar Social media strategy -Updated

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    Creating a Stellar Social media strategy -Updated Creating a Stellar Social media strategy -Updated Presentation Transcript

    • Creating a Stellar Social Media Strategy CONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS Thursday, January 9, 14
    • Creating a Stellar Social Media Strategy CONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS Thursday, January 9, 14
    • Thursday, January 9, 14
    • Thursday, January 9, 14
    • WITHOUT A CLEAR DIRECTION, SOCIAL MEDIA CAN PULL YOU IN ALL DIRECTIONS. Thursday, January 9, 14
    • Main Issues in Social Media Thursday, January 9, 14
    • Main Issues in Social Media Lack of Understanding Thursday, January 9, 14
    • Main Issues in Social Media Lack of Understanding Lack of Good Content Thursday, January 9, 14
    • Main Issues in Social Media Lack of Understanding Lack of Good Content Lack of company wide commitment Thursday, January 9, 14
    • Main Issues in Social Media Lack of Understanding Lack of Good Content Lack of company wide commitment Lack of Strategy Thursday, January 9, 14
    • LET’S TALK STRATEGY Thursday, January 9, 14
    • Thursday, January 9, 14
    • Know Your Audience Thursday, January 9, 14
    • Thursday, January 9, 14
    • 1 WHERE IS YOUR AUDIENCE? Thursday, January 9, 14
    • 2 WHAT IS IMPORTANT TO THEM? Thursday, January 9, 14
    • 3 ASK & RESPOND Thursday, January 9, 14
    • Thursday, January 9, 14
    • Define Your Objectives Thursday, January 9, 14
    • Thursday, January 9, 14
    • 1 ASK YOURSELF: WHY SOCIAL MEDIA? Thursday, January 9, 14
    • 2 CREATE GOALS Thursday, January 9, 14
    • RESEARCH BRAND RECOGNITION WEBSITE TRAFFIC 2 NEW BUSINESS RELATIONSHIP BUILDING CREATE GOALS NETWORKING HIGHER CONVERSION CUSTOMER SERVICE REFERRALS INCREASED SALES Thursday, January 9, 14 SEARCH ENGINE OPTIMIZATION COMMUNITY BUILDING
    • 3 DEFINE ROI Thursday, January 9, 14
    • 4 CHOOSE YOUR MEASUREMENT TOOLS Thursday, January 9, 14
    • Thursday, January 9, 14
    • Thursday, January 9, 14
    • Create Key Messages Thursday, January 9, 14
    • Thursday, January 9, 14
    • 1 WHAT DO YOU WANT TO SAY? Thursday, January 9, 14
    • 2 DON’T WORK AGAINST YOURSELF Thursday, January 9, 14
    • 3 UNDERSTAND YOUR CONTEXT Thursday, January 9, 14
    • 4 IDENTIFY YOUR VOICE Thursday, January 9, 14
    • Thursday, January 9, 14
    • Plan your Content Thursday, January 9, 14
    • Thursday, January 9, 14
    • 1 CREATE A CONTENT CALENDAR Thursday, January 9, 14
    • 2 TELL STORIES Thursday, January 9, 14
    • 3 SHARE CONTENT FROM OTHERS Thursday, January 9, 14
    • 4 PLAN TIME TO RESPOND Thursday, January 9, 14
    • Thursday, January 9, 14
    • Manage Your Accounts Thursday, January 9, 14
    • Thursday, January 9, 14
    • 1 HAVE A POLICY Thursday, January 9, 14
    • 2 MANAGE YOUR TIME Thursday, January 9, 14
    • Thursday, January 9, 14
    • Next Steps Thursday, January 9, 14
    • Monitor your effectiveness and adjust your strategy based on this data. Thursday, January 9, 14
    • Measurement tools Google Analytics - Free Hootsuite Insights from social networks -Free but limited Twitalyzer - free SocialMention.com Klout & Kred Thursday, January 9, 14
    • Management Tools Hootsuite Tweetdeck Bufferapp Hearsay Thursday, January 9, 14
    • Content Resources AllTop.com Google Alerts LinkedIn today Zite (app for your iPad) Thursday, January 9, 14
    • Worksheet. Thursday, January 9, 14
    • Worksheet. 1. What are my goals? Thursday, January 9, 14
    • Worksheet. 1. What are my goals? 2. Who is my target audience? Thursday, January 9, 14
    • Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? Thursday, January 9, 14
    • Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? Thursday, January 9, 14
    • Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? Thursday, January 9, 14
    • Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? Thursday, January 9, 14
    • Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? 7.Where will I get my content? Thursday, January 9, 14
    • Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? 7.Where will I get my content? 8. How much time per day will I dedicate? Thursday, January 9, 14
    • Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? 7.Where will I get my content? 8. How much time per day will I dedicate? 9. What will I measure in terms of my ROI? Thursday, January 9, 14
    • Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? 7.Where will I get my content? 8. How much time per day will I dedicate? 9. What will I measure in terms of my ROI? 10. What tools will I use to measure ROI? Thursday, January 9, 14
    • Also offering: Online one on one training and coaching In person one on one training and coaching Social Media Management Packages LEARN MORE AT STELLARMEDIAMARKETING.COM Thursday, January 9, 14