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Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
Ccu presentation
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Ccu presentation

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  • 1. Personal Branding Steps to SuccessMonday, March 11, 13
  • 2. Your Name Here 80 million names are Googled Daily, 77% of employers do a Google pre-screen on applicants, and 35% of these employers eliminate candidates based on negative content.Monday, March 11, 13
  • 3. According to a 2012 Jobvite report, Recruiters leveraging social media to reach candidates is at an all-time high. In fact 92% of recruiters use or plan to begin using social networks for recruiting. • 43% of recruiters who use social recruiting saw an increase in candidate quality • 73% have successfully hired a candidate through social • 31% of recruiters using social have seen a sustained increase in employee referralsMonday, March 11, 13
  • 4. Brand You Step 1: Define the brandMonday, March 11, 13
  • 5. Ask yourself... ✤ What makes me different? ✤ What would my customers and clients say is my greatest strength? ✤ What do I believe is my most noteworthy trait? ✤ What do I do to add value? ✤ What do I want to be known for?Monday, March 11, 13
  • 6. Key Takeaways ✤ Forget the job title and focus on the value traits ✤ Be authentic - You don’t have to be perfect, you just have to be real ✤ Inject some personality. ✤ Buy into your own brand - if you don’t believe in you, why should anyone else?Monday, March 11, 13
  • 7. Reputation Step 2: Start with where you are nowMonday, March 11, 13
  • 8. Where are you now? ✤ Google Yourself ✤ See yourself as others do ✤ Set up Google AlertsMonday, March 11, 13
  • 9. Key Questions ✤ What are people saying about you? ✤ What are you saying about yourself ✤ What are your branding strengths right now? ✤ What needs to be improved?Monday, March 11, 13
  • 10. Other Tools ✤ Reppler.com - A free service that analyzes your social content & connections across sites to identify potential issues & risks ✤ Klout.com - discover your influence and compare with others you may know. ✤ Socialmention.com - a social media search engine that searches user- generated content such as blogs, comments, bookmarks, events, news, videosMonday, March 11, 13
  • 11. Remember Me Step 3: Be Memorable to increase brand awareness.Monday, March 11, 13
  • 12. Being Memorable The key to any personal branding campaign is word of mouth marketing...but are you memorable? ✤ Leading with Value ✤ Concise targeting & mission in your message ✤ Consistent Branding ✤ Encompassing your brand in all you doMonday, March 11, 13
  • 13. Photos Matter Be honest: Do you look the same in your professional and social media photos? If not, you have a branding problem. A professional headshot should meet the following requirements: 1. Focus on subject’s face with limited distractions 2. Subject should be smiling 3. Subject is wearing clothing that reflects their personal brand. 4. No sunglasses, no hat, no t-shirts with slogans or intricate patterns 5. Females no plunging necklines or large, dangling earringsMonday, March 11, 13
  • 14. Consistent BrandingMonday, March 11, 13
  • 15. Encompassing your brand in all you do ✤ Online constancy ✤ Consistent photos and images ✤ Consistent wording & descriptions ✤ Offline Consistency ✤ Business cards that wow ✤ Marketing that connects ✤ 30 second commercials ✤ In all your communications Does it all tie together and consistent convey your personal brand?Monday, March 11, 13
  • 16. Use Social Media to Help Boost Your Personal BrandMonday, March 11, 13
  • 17. Homework ✤ Google Yourself ✤ See what others see ✤ Answer the questions from this presentation. ✤ Start forming your personal brand ✤ Update your social media profiles for both accuracy and privacyMonday, March 11, 13
  • 18. Building a 30 second commercial Steps to SuccessMonday, March 11, 13
  • 19. What we’ll cover? ✤ The “What” … ✤ The “Why” … ✤ The “Who” …of the 30s commercialMonday, March 11, 13
  • 20. The “What”… Whats the point of the 30s Commercial? To encourage people to want to connect with you AGAIN!Monday, March 11, 13
  • 21. The “What”… ✤ Whats in the 30s Commercial? (Concise targeting and mission in your message) ✤ Your Name ✤ What your clients GET from working with you? (Leading with Value) Sample Case Study TestimonialMonday, March 11, 13
  • 22. The “Why”… Build a SALES TEAM vs. identify prospects Pinpoint who you want to get to knowMonday, March 11, 13
  • 23. The “Who”… ✤ Who are you? (Consistent Branding) ✤ Whos your company? ✤ Who Do You Help? Exercise: Write down 2-3 sentences to answer the questions aboveMonday, March 11, 13
  • 24. Action items for 30s Commercial ✤ Create three commercials – Sample, Case Study, Testimonial ✤ PracticeMonday, March 11, 13
  • 25. LINKEDIN By Kelly Mirabella, Stellar Media MarketingMonday, March 11, 13
  • 26. “Huge doors swing on small hinges” meaning sometimes the little things that you add in your profile that set you apart are the things that open those big doors to opportunity.Monday, March 11, 13
  • 27. LINKEDIN STATS ✴ 200 million users world wide ✴ 74 million plus users are located in the USA ✴ LinkedIn counts executives from all 2012 Fortune 500 companies as members ✴ Professional Networking Site Launched in 2003 ✴ Ages 45+ is the largest age demographicMonday, March 11, 13
  • 28. Monday, March 11, 13
  • 29. YOUR PROFILE LinkedIn profiles are searchable through all major search engines, Including Google, Bing and Yahoo. ✴Optimize - Keywords and Phrases ✴Be Found - Go Public ✴Links & Custom URL ✴Spell Check Issues ✴Make a Great First ImpressionMonday, March 11, 13
  • 30. HOW DO YOU RANK?Monday, March 11, 13
  • 31. GROW YOUR NETWORK • How to Grow Your Network •Email connections •Past Employment •Past Education •People you may know •Use apps like CardMunch • EtiquetteMonday, March 11, 13
  • 32. SEARCH • Find People • Find Jobs • Find Opportunities • Stay in the know - Get UpdatesMonday, March 11, 13
  • 33. GROUPS • Up to 50 • Mix it up • Sharing is Caring • Organize Your Email • Understand Your Group’s IconsMonday, March 11, 13
  • 34. Share MoreMonday, March 11, 13
  • 35. Monday, March 11, 13
  • 36. GET CONTENT & GROW YOUR CONNECTIONS • Group Interaction • Feed Interaction • Polls • LinkedIn TodayMonday, March 11, 13
  • 37. Monday, March 11, 13
  • 38. BEST PRACTICES • Fill out your profile to 100% +++ • Have a great photo • Be active • Use the tools • Tie your account to Twitter if you have a Twitter accountMonday, March 11, 13
  • 39. QUESTIONS?Monday, March 11, 13
  • 40. UPCOMING CLASSES Social Media for Small Business This class includes lunch! Covering Facebook Pages, Interest & LinkedIn Date: March 15, 2013 Time: Noon – 1:30pm Location: Englewood, CO | Arapahoe Library District Administrative Offices Investment: Regular $35 BOGO $30 each Free Class – Social Media Made Simple This class is sponsored by Constant Contact and Hosted by IRIS Fire Investigations Date: March 25, 2013 Time: 9am – 11am Location: Englewood, CO | IRIS Fire Investigations offices Investment: Free with registration (space is limited so reserve your seat today!) Free Class – Social Media Made Simple This class is sponsored by Constant Contact and Hosted by The Jefferson County Business Resource Center Date: March 28, 2013 Time: 9am – 11am Location: Golden, CO | The Jefferson County Business Resource Center Investment: Free with registration (space is limited so reserve your seat today!) The Art of Networking Series Includes: Personal Branding & 30 sec. Commercials, The Art of Follow-up, Beyond the Follow Up Date: April 5, 12, 19 Time: 2:30PM - 4:00PM Location: Koelbel Library, Greenwood Village in the DTC Investment: Early Bird: $29 Regular: $47 All Sessions Package: $87Monday, March 11, 13
  • 41. RESOURCES Listen: MasteringSocialBusiness.com Read: StellarMediaMarketing.com/Blog Contact: Kelly Mirabella StellarMediaMkt@gmail.com 720.515.6137 Engage: Facebook.com/stellar247 Linkedin.com/in/KellyMirabella Twitter.com/Stellar247Monday, March 11, 13

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