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Diesel
Diesel
Diesel
Diesel
Diesel
Diesel
Diesel
Diesel
Diesel
Diesel
Diesel
Diesel
Diesel
Diesel
Diesel
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Diesel

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DIESEL Campaign

DIESEL Campaign

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Transcript

  • 1. “ GET IT RIGHT” : DIESEL CAMPAIGN F/W 2009
  • 2. who we are
    • Based in San Francisco
      • Danielle Guttman: Account Director
      • Lilian Lu: Art Director
      • Stella Jin Sun Park: Copywriter/ Planner
  • 3. what we are
    • a small artsy, independent advertising agency
    • privately-owned, despite increasing propositions by many of the world’s largest ad agencies to acquire our company
    • pride in our creative values and artistic visions, which might be compromised by profit-driven corporations
  • 4. what we have done
  • 5. what we have done
  • 6. what we have done
  • 7. what we have done
  • 8. what we will do
  • 9. strategies for DIESEL
    • be honest– DIESEL is not for everyone
    • previous ads = too conceptual, abstract
    • get real with your consumers!
      • everyday jean-wearers, who don’t “get it right”
      • web interaction with consumers
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15. Q & A

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