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“Pown” the Newsfeed: Advanced Marketing on the Facebook Platform

by VP, Head of Social Marketing, North America at RAPP on Nov 20, 2013

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Connected CRM in Paid Social – Using advances in data-driven targeting capabilities to “Pown” the newsfeed. ...

Connected CRM in Paid Social – Using advances in data-driven targeting capabilities to “Pown” the newsfeed.

Facebook is no longer just a “like” engine. It’s now a mass reach vehicle that delivers efficiently across a wide variety of audiences, platforms, and marketing objectives.

These facts, coupled with Facebook’s rapidly changing advertising offerings present some challenges -- but more opportunities -- for advertisers to be relevant and effective using data-driven targeting techniques.

From cross-selling existing customers, to prospecting for those most likely to become your next customers, learn the latest techniques incorporating all of the recent advances in Facebook advertising to drive real business results.

Specifically:
• Key changes in Facebook’s core advertising products provide targeted-scale for marketers
• The newsfeed is now for sale – how to ensure your message gets seen
• Bringing your own data to the party - how you can use connected CRM to get razor-sharp targeting and results
• Using the Facebook Exchange as a core component to your remarketing strategy
• Use fresh data and real-time optimization techniques to increase performance

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“Pown” the Newsfeed: Advanced Marketing on the Facebook Platform “Pown” the Newsfeed: Advanced Marketing on the Facebook Platform Presentation Transcript