“ Valuation Marketing” for Emerging Technology Companies Triggerbox Service Overview December 2008 Copyright (c) 2008 Trig...
The Tech Startup Perspective Gap 06/07/09 Investor Perspective Startup Execution Copyright (c) 2008 Triggerbox, Inc. all r...
Solution: Valuation Marketing 06/07/09 Shared Perspective Strategic Execution <ul><li>Continuous, shared market intelligen...
Triggerbox is a Technology-Enabled Service that Provides a Consistent  Framework for  Collective Market Intelligence and A...
Sample Triggerbox Deliverables 06/07/09 Triggerbox™  720A S. Lamar Blvd.  Austin, TX 78704 | 512.423.7014  Market  intelli...
Standard Deliverable: Client Triggerbox  06/07/09 Triggerbox™  720A S. Lamar Blvd.  Austin, TX 78704 | 512.423.7014  Clien...
Standard Deliverable:  Filtered Research Repository  06/07/09 Triggerbox™  720A S. Lamar Blvd.  Austin, TX 78704 | 512.423...
Standard Deliverable: Document Repository 06/07/09 Triggerbox™  720A S. Lamar Blvd.  Austin, TX 78704 | 512.423.7014  Docu...
Standard Deliverable: Competitor and Comparable Company Intelligence 06/07/09 Triggerbox™  720A S. Lamar Blvd.  Austin, TX...
Triggerbox Strategic Consulting: “On Demand” CMO and Corporate Development Deliverables 06/07/09 Triggerbox™  720A S. Lama...
Triggerbox Clients 06/07/09 Triggerbox™  720A S. Lamar Blvd.  Austin, TX 78704 | 512.423.7014
Triggerbox Valuation Marketing:  Benefits to Emerging Technology Companies <ul><li>Technology-leveraged CMO/Corporate Deve...
Engagement Model <ul><li>Technology-enabled Service = Affordable for emerging startups </li></ul><ul><li>$5k per month ini...
Thank You Steve Waters – Founder/CEO Triggerbox  512.423.7014 [email_address] www.triggerbox.com 06/07/09 Copyright (c) 20...
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Triggerbox Overview Dec 08

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Overview of Triggerbox Service

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Transcript of "Triggerbox Overview Dec 08"

  1. 1. “ Valuation Marketing” for Emerging Technology Companies Triggerbox Service Overview December 2008 Copyright (c) 2008 Triggerbox, Inc. all rights reserved 06/07/09
  2. 2. The Tech Startup Perspective Gap 06/07/09 Investor Perspective Startup Execution Copyright (c) 2008 Triggerbox, Inc. all rights reserved <ul><li>Raising capital on the wrong story </li></ul><ul><li>Tactical execution without strategic market context </li></ul><ul><li>Marketing and Business Development initiatives not aligned to market valuation </li></ul><ul><li>No money or resources to gain perspective </li></ul><ul><li>BOD meeting “cycle of Hell” </li></ul>Investor Pitch BOD Meeting
  3. 3. Solution: Valuation Marketing 06/07/09 Shared Perspective Strategic Execution <ul><li>Continuous, shared market intelligence and insight </li></ul><ul><li>Fundraising aligned to best market opportunity </li></ul><ul><li>Strategic context drives execution </li></ul><ul><li>All marketing/business development initiatives tied to driving valuation </li></ul><ul><li>Affordable, on-demand perspective </li></ul>Copyright (c) 2008 Triggerbox, Inc. all rights reserved
  4. 4. Triggerbox is a Technology-Enabled Service that Provides a Consistent Framework for Collective Market Intelligence and Aligning Action to Valuation 06/07/09 Refreshed Perspective Timely Market Awareness Market Response/ Informed Planning “ CMO and Corporate Development on Demand” Deliverables Collective Intelligence Copyright (c) 2008 Triggerbox, Inc. all rights reserved Triggerbox Core Market Database Triggerbox Client Insight Aggregation Segment M&A Transactions & Value VC Funding Transactions & Value Major market drivers & segment trends Market Research Assets Company & Capital Source Data Competitors and Comparables Partner Alignment Activity Filtered Market Intelligence Capital Flows Emerging Value Drivers Initial Triggerbox Market Assessment Customized/ Filtered RSS Feed Regular Triggerbox Market Rollups Client “Triggerbox”: Shared Intelligence WorkSpace Triggerbox Strategic Consulting
  5. 5. Sample Triggerbox Deliverables 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Market intelligence “rollups” Aggregation of top research & thought leadership On-Demand analytics for competitors and comparables Private client “Triggerbox” – on-demand content repository & collaboration space Strategic marketing and corporate development deliverables
  6. 6. Standard Deliverable: Client Triggerbox 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Client Triggerbox: Shared Intelligence Workspace Structured repository of top research, comparable company intelligence and prioritized market insight Constantly updated, client-specific RSS feed, with filtered news, competitive intelligence, thought leadership and more
  7. 7. Standard Deliverable: Filtered Research Repository 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Top Research: Top research, market data and thought leadership captured for easy access Individual content items classified and ranked for situational use Commenting/discussion aligned to distinct content items
  8. 8. Standard Deliverable: Document Repository 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Document Repository: Single place to keep classify and store best, current or standard document content for situational use
  9. 9. Standard Deliverable: Competitor and Comparable Company Intelligence 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 On-Demand views of competitive & comparable company market intelligence DB-driven views of funding activity, valuation, momentum changes, partnering events, capital backing
  10. 10. Triggerbox Strategic Consulting: “On Demand” CMO and Corporate Development Deliverables 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Market alignment and segmentation Capital fundraising strategy, sourcing and diligence support Exit strategy development and alignment PR strategy/agency management Strategic partner alignment Demand generation strategy Social media strategy
  11. 11. Triggerbox Clients 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014
  12. 12. Triggerbox Valuation Marketing: Benefits to Emerging Technology Companies <ul><li>Technology-leveraged CMO/Corporate Development consulting model = disruptive value @ affordable cost </li></ul><ul><li>Maximize valuation, minimize team dilution </li></ul><ul><li>Align strategy to optimal investors, partners and potential acquirers </li></ul><ul><li>Continuous, actionable market intelligence </li></ul><ul><li>Optimize marketing spend and corporate development initiatives to valuation (no ‘wasted’ investment) </li></ul><ul><li>Elevate BOD collaboration </li></ul>06/07/09 Copyright (c) 2008 Triggerbox, Inc. all rights reserved
  13. 13. Engagement Model <ul><li>Technology-enabled Service = Affordable for emerging startups </li></ul><ul><li>$5k per month initial price point for standard service and defined deliverables </li></ul><ul><li>Transition to “super-advisor” role = fixed services fees + equity participation </li></ul><ul><li>COMING SOON: Subscription-based intelligence/cloud collaboration service for: </li></ul><ul><ul><li>Startups </li></ul></ul><ul><ul><li>VCs </li></ul></ul><ul><ul><li>Investment banks </li></ul></ul><ul><ul><li>Corporate development organizations </li></ul></ul><ul><ul><li>Technology-centric law firms </li></ul></ul><ul><ul><li>Talent search firms </li></ul></ul><ul><ul><li>PR/Ad agencies </li></ul></ul>06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014
  14. 14. Thank You Steve Waters – Founder/CEO Triggerbox 512.423.7014 [email_address] www.triggerbox.com 06/07/09 Copyright (c) 2008 Triggerbox, Inc. all rights reserved

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