1. Mobile Hotel Booking Apps
Trend
By: Kyle Steinberger, Kate Smuda, Patrick Tierney

2. Mobile Hotel Booking Apps
 Age of Technology – Always on the move
 Mobile Phones no longer a luxury but a
necessity
 Advances in Technology providing
business opportunities

3. Historical Overview
 2007-2008 – App store & Android
Marketplace
 4 Years of Growth & Development
 Apps are being made based off consumer
wants & needs

4. Historical Overview Cont.
 Alexa and Flurry Analytics

5. Reach/Scope/Potential Impacts
 Increasing use in apps – provides business opportunities, not just in
hotels and hospitality
 Staying in the minds of consumers
 App Benefits
 Push Notifications
 Being Native
 Provide a Positive User Experience
 Analytics
 Potential Impacts for Regular Business’s & Hotel Industry

6. PRICELINE NEGOTIATOR APP
http://www.youtube.com/watch?v
=Yhn5N7xcFOw
You can browse and book stays
at published rates;
tap to place a bid using Name
Your Own Price for discounts of
up to 60%;
or access the Express Deals
feature, in which you know the
room rate (up to 45% off)
upfront.

7. KAYAK
• compare flight
• , hotel and car rental
deals,
• track your flight
status,
• view and manage
your trip itinerary,
• look up baggage fees,
• access airline
numbers and airport
information.

8. STARBUCKS
. One of the features
in this app is allowing
customers to upload
money onto their
mobile phones, which
can then translate into
a barcode that the
register can scan.

9. CHIPOTLE
One needs to
simply just put in
his/her location
and then order
from the store’s
menu

10. Interview
 Professor Bernie Mullen
 Business experience
 Tax Accountant- Bonilla, CPA
 Accountant – MEI Incorporated
 Controller- Maplewood Hotel Corporation
 General manager- Sheraton and Holiday Inn Hotels
 VP Hotel Operations- Blithe Hospitality Group
 Instructor- UW Stout
 Managing Partner- Encompass Hospitality Group, LLC

11. Potential of Trend
 Becoming popular
 Handheld opportunities
 The Anonymous booking and cancelations
 potential of become a great tool

12. Consumer Segments
 Attract more business oriented groups
 Find the best deal
 Notified when hotels change
 Easy access
 Used as a guide
 Concierge at your fingertips

13. Competitive Advantage
 Understand clientele
 Business oriented
 Vacation
 Transition with the trend
 Watch other competition
 Insight on what is working for them

14. Sources
 BELOPOTOSKY, DANIELLE. "IN TRANSIT: Expedia Adds App For Hotel Bookings."
New York Times 03 Apr. 2011: 2. Academic Search Complete. Web. 2 Oct. 2012
 Dennis, Schaal. "Hotel apps with staying power." USA Today n.d.: MasterFILE
Premier. Web. 2Oct. 2012.
 Fitzgerald, Brian. "The Myths About Hotel Mobile Apps And Why You Do Need
One." OROURKE. N.p., 19 Jun 2012. Web. Web. 2 Oct. 2012.
<http://www.orourkehospitality.com/blog/the-myths-about-mobile-apps-
and-why-you-do-need-one
 Kharif, Olga. "Starbucks Schools Other Retailers on Mobile Payments." N.p., 23
Aug. 2012. Web. 2 Oct. 2012. <http://www.businessweek.com/articles/2012-08-
23/starbucks-schools-other-retailers-on-mobile-payments>.

15. Sources Cont.
 Mullen, Bernie. Personal interview. 2 Oct. 2012.
 Rowinski, Dan. "[Infographic] History of Mobile App Stores." ReadWriteWeb.
(2012): n. page. Web. 3 Oct. 2012.
 "Three Lessons from the Chipotle IPhone App." - O'Reilly Radar. N.p., n.d.
Web. 02 Oct. 2012. <http://radar.oreilly.com/2010/03/three-lessons-from-
the-chipotl.html>.
 Thornhill, Ted. "Apps have overtaken the Web in popularity according to the
latest statistics (actually, there's probably an app to tell you that)." Mail
Online. (2012): n. page. Web.