Wednesday, September 21, 2011 SAR Academy 1:00 SAR Joins Twitter 1:15 Twitter 101 Aaron Steinberg (@steinberg) SAR Academy & SAR High School 1:30 Personal/Professional Balance Online FarraTrompeter, (@farra) VP, Big Duck NYC
SAR Joins Twitter An Introduction:
How did we get here? … and nudging. With a little help…
Goal: To engage parents, grandparents, alumni and others so they feel more connected to the school.
Examples: On the move with SAR students as they travel – great opportunity for pictures!
Examples: A touch of the personal (keep in mind this was on Heidi’s personal account – not the schools!)
BRIEF RECAP OF THE BASICS Slides borrowed/adapted from: Social Media Series For Jewish Educators In conjunction with NATE and JEA http://www.slideshare.net/darimonline/twitter-for-jewish-educators/ Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org
@ MentionsWhen people are talking TO you or ABOUT you.Based on your settings and tools, you’ll get a notification when someone mentions you.
CROWDSOURCING & LISTENING Actual Facebook conversation between SAR parents! To answer your own questions, or to be a platform for sharing. What do you do with the info? What sort of network do you need to make this successful?
Find Your Voice
Your goals & objectives Their goals & objectives This is where you gain mission centric attention in an attention economy
Twitter for iPhone & Blackberry
SAR Social Media Guidelines http://tiny.cc/SARSMP
Next Steps #1 Schedule a 20-minute 1 on 1 training to feel comfortable with twitter, and write your first tweet!
Next Steps #2 Visit Twitter.com and spend 10 minutes exploring. Yes, that’s @DahliaRuth follow her on twitter!
Next Steps #3 Review the SAR Social Media Guidelines.
Extra Credit Grovo is a website with training videos for social media tools. Their trainer on Twitter for Personal use is free, and breaks everything down into 2-minute videos.http://www.grovo.com/browse/product/twitter-personal