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Sar twitter training Presentation Transcript

  • 1. Wednesday, September 21, 2011
    SAR Academy
    1:00 SAR Joins Twitter
    1:15 Twitter 101
    Aaron Steinberg (@steinberg)
    SAR Academy & SAR High School
    1:30 Personal/Professional Balance Online
    FarraTrompeter, (@farra)
    VP, Big Duck NYC
  • 2. SAR Joins Twitter
    An Introduction:
  • 3. How did we get here?
    … and nudging.
    With a little help…
  • 4. Goal:
    To engage parents, grandparents, alumni and others so they feel more connected to the school.
  • 5. @SARriverdale
    So where do I come in?
  • 6. @SARriverdale
  • 7. Examples:
    Eyewitness to something special at SAR.
  • 8. Examples:
    Newsworthy happenings involving students/faculty.
  • 9. Examples:
    On the move with SAR students as they travel – great opportunity for pictures!
  • 10. Examples:
    A touch of the personal (keep in mind this was on Heidi’s personal account – not the schools!)
  • 11. BRIEF RECAP OF THE BASICS
    Slides borrowed/adapted from:
    Social Media Series
    For Jewish Educators
    In conjunction with NATE and JEA
    http://www.slideshare.net/darimonline/twitter-for-jewish-educators/
    Presented by Lisa Colton,
    Founder & President Darim Online
    Lisa@darimonline.org
  • 12.
  • 13. @ MentionsWhen people are talking TO you or ABOUT you.Based on your settings and tools, you’ll get a notification when someone mentions you.
  • 14.
  • 15. Twitter Vocabulary
    @ denotes username
    RT = “ReTweet”
    DM = Direct Msg
    # denotes hashtag
  • 16. Key Building Blocks for Success
    • Be social, not a bullhorn.
    • 17. Be helpful, and people will help you.
    • 18. Find your voice, and have personality.
    • 19. Be a good listener, participate regularly.
    • 20. Be part of the network, and use it.
    • 21. Thank people!
    X
  • 22. Be Social.
    VS.
  • 23. Add Value
  • 24. CROWDSOURCING & LISTENING
    Actual Facebook conversation between SAR parents!
    To answer your own questions, or to be a platform for sharing. What do you do with the info?
    What sort of network do you need to make this successful?
  • 25. Find Your Voice
  • 26. Your goals & objectives
    Their goals & objectives
    This is where you gain mission centric attention in an attention economy
  • 27. Twitter for iPhone & Blackberry
  • 28. SAR Social Media Guidelines
    http://tiny.cc/SARSMP
  • 29. Next Steps #1
    Schedule a 20-minute 1 on 1 training to feel comfortable with twitter, and write your first tweet!
  • 30. Next Steps #2
    Visit Twitter.com and spend 10 minutes exploring.
    Yes, that’s @DahliaRuth follow her on twitter!
  • 31. Next Steps #3
    Review the SAR Social Media Guidelines.
  • 32. Extra Credit
    Grovo is a website with training videos for social media tools. Their trainer on Twitter for Personal use is free, and breaks everything down into 2-minute videos.http://www.grovo.com/browse/product/twitter-personal