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Big Duck SAR Personal/Professional Branding

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  • Managing Your Personal & Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal & Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal & Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal & Professional Brand in Social Media September 21, 2011 Farra Trompeter, Big Duck, farra@bigducknyc.com
  • September 21, 2011 Prepared by Sarah Durham, Big Duck Managing Your Personal & Professional Brand in Social Media
  • Managing Your Personal & Professional Brand in Social Media September 21, 2011 Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal & Professional Brand in Social Media September 21, 2011 Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal & Professional Brand in Social Media September 21, 2011 Farra Trompeter, Big Duck, farra@bigducknyc.com
  • http://www.facebook.com/settings/?tab=privacy&section=profile Managing Your Personal & Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Is the ’online’ you different than the ‘offline’ you? Managing Your Personal & Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal & Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal & Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com FT
  • Managing Your Personal & Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal & Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Transcript

    • 1. Managing Your Personal and Professional Brand in Social Media
          • Farra Trompeter | Big Duck
            • SAR Academy
            • September 21, 2011
      bigducknyc.com
    • 2. bigducknyc.com
    • 3. Let’s start with how you use social media bigducknyc.com bigducknyc.com
    • 4. You can use social media to…
      • Spread your school’s mission
      • Be helpful
      • Be a thought leader
      • Develop community
      • Generate support
      • Reach alumni
      #11NTCbrand bigducknyc.com bigducknyc.com
    • 5. What are your goals? #11NTCbrand #11NTCbrand bigducknyc.com bigducknyc.com
    • 6. #11NTCbrand bigducknyc.com
    • 7. I am a ______ in ______ for ______ #11NTCbrand #11NTCbrand bigducknyc.com
    • 8. Google yourself… everybody does it #11NTCbrand bigducknyc.com
    • 9. http://www.namechk.com Claim your name #11NTCbrand bigducknyc.com
    • 10. Start to listen (and then respond) #11NTCbrand #11NTCbrand #11NTCbrand bigducknyc.com
    • 11. Set privacy settings http://www.facebook.com/settings/?tab=privacy #11NTCbrand #11NTCbrand bigducknyc.com
    • 12. Think before you post. WWGT? Nana Jewel #11NTCbrand #11NTCbrand bigducknyc.com
    • 13. Mistakes? Say you are sorry… #11NTCbrand #11NTCbrand bigducknyc.com
    • 14. Ignored? Change your tactics!
      • Talk to people by replying (not just at them)
      • Use wefollow and other sites to find people who are similar to you!
      • Tweet other people ’s content
      • Make comments about other people ’s tweets
      #11NTCbrand #11NTCbrand #11NTCbrand bigducknyc.com
    • 15. Learn from each other #11NTCbrand #11NTCbrand bigducknyc.com https://twitter.com/#!/heidigreenbaum
    • 16. Measure your social capital
      • Key Metrics
      • Followers, friends, and subscriber counts
      • Retweets, clicks, and shares
      • Comments, favorites, discussions
      • Key contacts, referrals, recommendations, and testimonials
      http://www.socialmediaexaminer.com/boost-personal-brand/ #11NTCbrand #11NTCbrand bigducknyc.com
    • 17. - Resources -
    • 18.
      • • The Networked Nonprofit: Connecting with Social Media to Drive Change www.amzn.com/0470547979
      • • 10 tips to manage your professional and personal brand in social media http://www.bigducknyc.com/blog/10-tips-manage-your-professional-and-personal-brand-social-media
      • • Getting the Personal – Professional Mix Right in Social Media www.bit.ly/c4baAm
      • • How to Boost Your Personal Brand With Social Media www.socialmediaexaminer.com/boost-personal-brand/
      #11NTCbrand Resources #11NTCbrand #11NTCbrand bigducknyc.com
    • 19. Hey… Thanks! © Jeremy Crow #11NTCbrand #11NTCbrand #11NTCbrand bigducknyc.com

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