Managing Your Personal and Professional Brand in Social Media <ul><ul><ul><li>Farra Trompeter | Big Duck </li></ul></ul></...
bigducknyc.com
Let’s start with how  you  use social media bigducknyc.com bigducknyc.com
You can use social media to… <ul><li>Spread your school’s mission </li></ul><ul><li>Be helpful </li></ul><ul><li>Be a thou...
What are your goals? #11NTCbrand #11NTCbrand bigducknyc.com bigducknyc.com
#11NTCbrand bigducknyc.com
I am a  ______  in  ______ for  ______ #11NTCbrand #11NTCbrand bigducknyc.com
Google yourself… everybody does it #11NTCbrand bigducknyc.com
http://www.namechk.com Claim your name #11NTCbrand bigducknyc.com
Start to listen (and then respond) #11NTCbrand #11NTCbrand #11NTCbrand bigducknyc.com
Set privacy settings http://www.facebook.com/settings/?tab=privacy #11NTCbrand #11NTCbrand bigducknyc.com
Think before you post. WWGT? Nana Jewel #11NTCbrand #11NTCbrand bigducknyc.com
Mistakes? Say you are sorry… #11NTCbrand #11NTCbrand bigducknyc.com
Ignored? Change your tactics! <ul><li>Talk to people by replying (not just at them) </li></ul><ul><li>Use wefollow and oth...
Learn from each other #11NTCbrand #11NTCbrand bigducknyc.com https://twitter.com/#!/heidigreenbaum
Measure your social capital <ul><li>Key Metrics </li></ul><ul><li>Followers, friends, and subscriber counts </li></ul><ul>...
- Resources -
<ul><li>•  The Networked Nonprofit: Connecting with Social Media to Drive Change www.amzn.com/0470547979 </li></ul><ul><li...
Hey… Thanks! © Jeremy Crow  #11NTCbrand #11NTCbrand #11NTCbrand bigducknyc.com
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Big Duck SAR Personal/Professional Branding

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  • Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Farra Trompeter, Big Duck, farra@bigducknyc.com
  • September 21, 2011 Prepared by Sarah Durham, Big Duck Managing Your Personal &amp; Professional Brand in Social Media
  • Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Farra Trompeter, Big Duck, farra@bigducknyc.com
  • http://www.facebook.com/settings/?tab=privacy&amp;section=profile Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Is the ’online’ you different than the ‘offline’ you? Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com FT
  • Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Managing Your Personal &amp; Professional Brand in Social Media September 21, 2011 Prepared by Farra Trompeter, Big Duck, farra@bigducknyc.com
  • Big Duck SAR Personal/Professional Branding

    1. 1. Managing Your Personal and Professional Brand in Social Media <ul><ul><ul><li>Farra Trompeter | Big Duck </li></ul></ul></ul><ul><ul><ul><ul><li>SAR Academy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>September 21, 2011 </li></ul></ul></ul></ul>bigducknyc.com
    2. 2. bigducknyc.com
    3. 3. Let’s start with how you use social media bigducknyc.com bigducknyc.com
    4. 4. You can use social media to… <ul><li>Spread your school’s mission </li></ul><ul><li>Be helpful </li></ul><ul><li>Be a thought leader </li></ul><ul><li>Develop community </li></ul><ul><li>Generate support </li></ul><ul><li>Reach alumni </li></ul>#11NTCbrand bigducknyc.com bigducknyc.com
    5. 5. What are your goals? #11NTCbrand #11NTCbrand bigducknyc.com bigducknyc.com
    6. 6. #11NTCbrand bigducknyc.com
    7. 7. I am a ______ in ______ for ______ #11NTCbrand #11NTCbrand bigducknyc.com
    8. 8. Google yourself… everybody does it #11NTCbrand bigducknyc.com
    9. 9. http://www.namechk.com Claim your name #11NTCbrand bigducknyc.com
    10. 10. Start to listen (and then respond) #11NTCbrand #11NTCbrand #11NTCbrand bigducknyc.com
    11. 11. Set privacy settings http://www.facebook.com/settings/?tab=privacy #11NTCbrand #11NTCbrand bigducknyc.com
    12. 12. Think before you post. WWGT? Nana Jewel #11NTCbrand #11NTCbrand bigducknyc.com
    13. 13. Mistakes? Say you are sorry… #11NTCbrand #11NTCbrand bigducknyc.com
    14. 14. Ignored? Change your tactics! <ul><li>Talk to people by replying (not just at them) </li></ul><ul><li>Use wefollow and other sites to find people who are similar to you! </li></ul><ul><li>Tweet other people ’s content </li></ul><ul><li>Make comments about other people ’s tweets </li></ul>#11NTCbrand #11NTCbrand #11NTCbrand bigducknyc.com
    15. 15. Learn from each other #11NTCbrand #11NTCbrand bigducknyc.com https://twitter.com/#!/heidigreenbaum
    16. 16. Measure your social capital <ul><li>Key Metrics </li></ul><ul><li>Followers, friends, and subscriber counts </li></ul><ul><li>Retweets, clicks, and shares </li></ul><ul><li>Comments, favorites, discussions </li></ul><ul><li>Key contacts, referrals, recommendations, and testimonials </li></ul>http://www.socialmediaexaminer.com/boost-personal-brand/ #11NTCbrand #11NTCbrand bigducknyc.com
    17. 17. - Resources -
    18. 18. <ul><li>• The Networked Nonprofit: Connecting with Social Media to Drive Change www.amzn.com/0470547979 </li></ul><ul><li>• 10 tips to manage your professional and personal brand in social media http://www.bigducknyc.com/blog/10-tips-manage-your-professional-and-personal-brand-social-media </li></ul><ul><li>• Getting the Personal – Professional Mix Right in Social Media www.bit.ly/c4baAm </li></ul><ul><li>• How to Boost Your Personal Brand With Social Media www.socialmediaexaminer.com/boost-personal-brand/ </li></ul>#11NTCbrand Resources #11NTCbrand #11NTCbrand bigducknyc.com
    19. 19. Hey… Thanks! © Jeremy Crow #11NTCbrand #11NTCbrand #11NTCbrand bigducknyc.com

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