Building an Enterprise 2.0
System Employees Will
Actually Use
Tom Steinthal
Managing Director, Financial Services

Who am I?

Introducing
Enterprise 2.0 tools
which your
IT Department,
Compliance (& SEC),
and Employees
will really
Love

What is Enterprise 2.0?
Bringing the
concepts, tools and
technologies of Web 2.0
to the Enterprise
Source – Adam Carson, Office 2.0 Conference Sept 6, 2007
4

Past – personal
productivity
Future – group
productivity (social)
5

The Average NY Times contains more information than a person was likely to
come across in a lifetime in the 18th Century.

The Old Way
You push Out….then what?

The New Way
Post an idea on your blog – ask for feedback and
comments
Get responses from several key team members,
clients, stakeholders, etc…
Reshape idea and finalize
Post idea back on your blog
Have new blog post show up in users RSS feed
reader
Have people collaborate online with comments
(that others can read)
Have others start posting about your idea in their
blogs
Wonder why so many people are interested
Wonder why expenses are so low
Post blog about your experience, get kudos online
from stakeholders along with feedback for next
idea!

How many employees are using
Facebook at Goldman Sachs?
Goldman - 5510 or 19.7%
•
Deutsche - 7636 or 11.3%
•
Lehman - 2951 or 10.4%
•
UBS - 8101 or 10.4%
•
Morgan Stanley - 5689 or 10.3%
•
Source: http://confusedofcalcutta.com/2007/08/03/more-facebook-musings/

Web 2.0 Adoption ‘Wave’ Inside the Enterprise
Junior
Staff
Senior
Staff

Knowledge Worker 1.0 are
forced to look like this
limited location
limited roles
stuck at a desk (and stuck using
email and other standard tools)
custodian of information
inside the wall
knowledge as process
uses rigid ways of organizing
information

Knowledge Worker 2.0 looks like this
all over the organization
broad skills on a solid base
not bound to one place
uses many tools
no particular age
connects with colleagues, peers and client
community everywhere
understands “the way we do things around here”
knowledgeable, interested, engaged, contributing
shares and distributes information freely

Bursty vs. Busy

“The burst economy, enabled by the
Web, works on innovation, flat
knowledge networks, and discontinuous
productivity.”
- Anne Truitt Zelenka, Web Worker Daily
http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/

The Locus of Innovation Is Shifting
Dramatically From the Firm to the
Ecosystem
MARKETPLACE
MARKETPLACE
Contributors
Media
Firm
Suppliers Customers Channels
Suppliers Customers
Firm
Investors
Competitors Partners
Hierarchical, Closed, Managed Investors
Peer-oriented, Open, Self-Organizing

Top down

Bottom up

Viral

How to add value to and
get value from an
organization?

Sharing
Privacy

Adoption
Management
Integration Support
Training
Accessibility Top Down
Templating Solving
Usability
Problems
Source – Adam Carson, Office 2.0 Conference Sept 6, 2007

Barriers and Risks
Lack of Organizational and Adoption
cultural resistance (9x problem)
management support
Legal / regulatory Attention / time /
Funding
issues priority
Lack of willingness No ‘Long Tail’ Trouble proving
to experiment of users business value
Source – Adam Carson, Office 2.0 Conference Sept 6, 2007

Contact Information:
Tom Steinthal @ BSG Alliance Corp
E-Mail tsteinthal@bsgalliance.com
Office Phone (212) 385-3930
Firm Web Site www.bsgalliance.com
On Twitter http://twitter.com/steint
My Profile http://www.LinkedIn.com/in/steinthal
My Blog http://steinthal.wordpress.com
Location 14 Wall Street, Suite 1100C, New York