Center for Peace Education


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In my public relations case studies and campaigns course I worked with a group to create a public relations plan for CPE to improve their internal relations.

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Center for Peace Education

  1. 1. CENTER FOR PEACE EDUCATION <ul><li>Analysis of Internal Audiences </li></ul><ul><li>Presented by: </li></ul><ul><li>Morgan Reedy, Megan Steinmetz, Devan Yates, Emily Zanitsch </li></ul>
  2. 2. INTERNAL RELATIONS <ul><li>to convey facts (knowledge) </li></ul><ul><li>to impart background information (insight) </li></ul><ul><li>to instill motivation (common purpose) </li></ul><ul><li>to give a sense of inclusion (being valued and appreciated) </li></ul><ul><li>to inspire innovation and boost performance (teamwork, team spirit) </li></ul>
  3. 3. INTERNAL RELATIONS <ul><li>Our support extends to </li></ul><ul><ul><li>vision development </li></ul></ul><ul><ul><li>change-process support </li></ul></ul><ul><ul><li>building or modifying corporate cultures </li></ul></ul><ul><ul><li>restructuring </li></ul></ul><ul><ul><li>personnel integration in the course of mergers or acquisitions </li></ul></ul>
  4. 4. INTERNAL RELATIONS TOOLS <ul><li>communication strategies </li></ul><ul><li>the best-suited scenarios </li></ul><ul><li>information tools </li></ul><ul><li>events </li></ul><ul><li>online relations </li></ul><ul><li>other measures of proven worth </li></ul>
  5. 5. VISION DEVELOPMENT <ul><li>Your organization is worth being invested in and receiving donations of both time and monetary funds because you help the local community </li></ul><ul><ul><li>Businesses </li></ul></ul><ul><ul><li>Schools </li></ul></ul><ul><ul><li>Families </li></ul></ul>
  6. 6. MESSAGES/THEMES CARRIED TO INTERNAL AUDIENCES <ul><li>Inform your audience of the value of your organization </li></ul><ul><ul><li>Know history of violence in tri-state area </li></ul></ul><ul><ul><li>Know geographically where there is high violence </li></ul></ul><ul><ul><li>Visit the churches, schools, business' and organizations in those areas first </li></ul></ul><ul><li>Internal audiences need to: </li></ul><ul><ul><li>Know values </li></ul></ul><ul><ul><li>Teach those values </li></ul></ul><ul><ul><li>Share with the community on a larger scale </li></ul></ul><ul><ul><li>Target external audiences who could use your services the most </li></ul></ul><ul><ul><ul><li>Then find other organizations whose values resemble your organization to create partnerships with </li></ul></ul></ul>
  7. 7. MEDIA USED TO CARRY MESSAGES <ul><li>You could introduce a new website </li></ul><ul><li>Links to your website should be posted on other organization’s websites </li></ul><ul><li>Events sponsored by leading local organizations </li></ul><ul><li>Newsletter to potential volunteers/board members </li></ul><ul><li>The staff of the new partnerships should be contacted to volunteer or serve on the board </li></ul><ul><ul><li>Training could be provided </li></ul></ul><ul><ul><li>Great way for employees of the businesses to stay involved with their community and your organization </li></ul></ul><ul><ul><li>T-shirts/uniformity </li></ul></ul>
  8. 8. COLLABORATIONS <ul><li>Cincinnati Public Schools (CPS) </li></ul><ul><li>Children’s Hospital </li></ul><ul><li>YMCA </li></ul><ul><li>The Mathis Foundation for Children (MFC) </li></ul><ul><ul><li>Current client of Game Day Communications </li></ul></ul><ul><ul><li>Formed in 1996 in order to assist children in crisis </li></ul></ul><ul><ul><li>The foundation raises money through corporate sponsored events and promotional programs in order to ensure help to children in need </li></ul></ul>
  9. 9. COLLABORATIONS: CHILDREN’S HOSPITAL <ul><li>You should target organizations within that city that can help with sponsorship </li></ul><ul><ul><li>For example: Children’s Hospital </li></ul></ul><ul><li>Children’s Hospital is probably the most well noted in devotion and commitment to help the lives of young children </li></ul><ul><li>Targeting a hospital such as Children’s would not only help you financially, but it would also help you with credibility and make it known to the public that you are a company that is committed to helping children in every way possible </li></ul>
  10. 10. COLLABORATIONS: CPS <ul><li>Another organization that you should try to target is Cincinnati Public Schools (CPS). </li></ul><ul><li>Targeting the school district as huge as CPS would help increase resources since CPS is constantly trying to figure out ways to reach out to the community. </li></ul><ul><li>CPS is known to host events that get the community involved and “give back” to the schools. CPS also helps promote programs that get the parents involved with the faculty and the students and have had immediate results with graduation rates. </li></ul><ul><li>CPS belongs to the Cincinnati community, and the district welcomes the community's involvement, partnership and generous donation of time and resources. </li></ul>
  11. 11. COLLABORATIONS: YMCA <ul><li>You could also target major organizations in the area, such as the YMCA of Greater Cincinnati. </li></ul><ul><li>The YMCA is always looking for ways to outreach to the community and especially to children. </li></ul><ul><li>The YMCA Community Services branch engages youth and adults in asset-building activities year-round in diverse venues. It offers dozen's of school-based sites for tutoring, sports, and community engagement to Kenton County’s summer program venue. </li></ul><ul><li>The Community Services of YMCA offers a wide variety of opportunities for children and families to interact. </li></ul>
  12. 12. PARTNERING ORGANIZATIONS <ul><li>You should consider forming a partnership with Mathis Foundation for Children (MFC). </li></ul><ul><li>The Mathis Foundation for Children is currently a client for Game Day Communications, who is an extremely successful public relations firm that specializes in sports and entertainment. </li></ul><ul><li>MFC is a company that believes in assisting children in crisis. MFC helps promote programs and corporate sponsored events. MFC then helps raise and distribute funds. </li></ul>
  13. 13. PARTNERING ORGANIZATIONS <ul><li>The primary focuses of MFC are issues relating to child abuse, therapeutic foster care and adoption. </li></ul><ul><li>Together, you both could devote your efforts into cleaning up the city and creating healthy environments for children that are violence free. </li></ul>
  14. 14. ONE-YEAR TIME FRAME <ul><li>You could greatly benefit from grants that are raised by funds in a one-year timeframe </li></ul><ul><li>Ex: This year MFC has joined forces with the Flying Pig Marathon to make money for SWOFCA, (Southwest Ohio Family Care Affiliate-- local organization that advocates on behalf of foster, adoptive, and kinship families) </li></ul><ul><ul><li>MFC will collect funds raised by this event </li></ul></ul><ul><ul><li>Afterwards all proceeds from the marathon will be given to SWOFCA </li></ul></ul><ul><li>Next year MFC could partner with the Flying Pig Marathon again and both could agree to donate proceeds to your organization </li></ul>
  15. 15. ONE-YEAR TIME FRAME <ul><li>Cincinnati Public Schools (CPS) </li></ul><ul><ul><li>Game Day Communications could have volunteers visit public schools to implement your programs by speaking with faculty and parents of the school </li></ul></ul><ul><li>Children’s Hospital </li></ul><ul><ul><li>Partnering w/Children’s could help you create more contacts and gain public awareness since the hospital is such a big organization </li></ul></ul><ul><li>YMCA </li></ul><ul><ul><li>You could help sponsor summer camp events to get your name out to the public </li></ul></ul>
  16. 16. EXPECTED RESULTS <ul><li>Partnering with Cincinnati Public Schools (CPS), Children’s Hospital, the YMCA, Mathis Foundation for Children </li></ul><ul><ul><li>Ensure your organization's survival </li></ul></ul><ul><ul><li>Enhance your image </li></ul></ul><ul><ul><li>You will earn a positive reputation by being affiliated with already credible organizations </li></ul></ul><ul><ul><li>You will receive grants to help keep financially stable </li></ul></ul><ul><ul><li>Donations to your organization could be made from existing donors and the general public on each partner’s current website: </li></ul></ul><ul><ul><ul><li>Ex: </li></ul></ul></ul>
  17. 17. INTERNAL AUDIENCES CONCLUSION <ul><li>If you missed any of our suggestions, be sure to refer to our report for more information </li></ul><ul><li>Thank you for your time! </li></ul><ul><li>Here is the Community Relations group to help assess what we can do working from the inside out. </li></ul>