The 2012 Super Bowl Activation Index: The 5 Brands That Crossed The Goal Line
The 2012 Super Bowl Activation Index: The 5 Brands That Crossed The Goal Line
The 2012 Super Bowl Activation Index: The 5 Brands That Crossed The Goal Line
Upcoming SlideShare
Loading in …5
×

The 2012 Super Bowl Activation Index: The 5 Brands That Crossed The Goal Line

921 views
895 views

Published on

Marketers have come to realize the real value of a Super Bowl spot is not realized through the 30 seconds of airtime. Even the best spot in and of itself will not activate a brand. But the right ad will be a catalyst for engagement – ultimately leading to brand activation. To that end, many of the polls, analyses and reporting devices/meters rating ad popularity and brand impact only tell a partial story.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
921
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

×