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Promoting Your Book in 10 Steps

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2nd presentation for the Michigan Press Women, April 2, 2011.

2nd presentation for the Michigan Press Women, April 2, 2011.

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    Promoting Your Book in 10 Steps Promoting Your Book in 10 Steps Presentation Transcript

    • Using Social Media to Promote Your Book
      By Mike Steger
      In 10 Steps
      Michigan Press Women Conference, Ann Arbor, Mich. April 2, 2011
    • Content Marketing is your best friend
    • Before you do anything
    • Who Are You?
    • What are your keywords?
    • Step 1: Create a Blog
    • Step 2: Your Facebook Account
    • Step 3: Create a Fan Page
    • Step 4: Twitter Account
    • Step 5: LinkedIn Profile
    • Step 6: Create LinkedIn Group
    • Step 7: Social Media Dashboard
    • Step 8: RSS Reader
    • Step 9: Syndicate RSS Feeds
    • Step 10: Connect the Pieces
    • Ongoing Chores (Feed the Beast)
      Post to your blog
      Monitor SM Dashboard
      Comment, Interact, Re-Tweet, Thank
      Read and share via RSS Reader
      Grow your networks
    • Reach customers where they are at
      Your content brings in customers
      Communities are engaged