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Promoting Your Book in 10 Steps

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2nd presentation for the Michigan Press Women, April 2, 2011.

2nd presentation for the Michigan Press Women, April 2, 2011.

Published in: Education

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  • 1. Using Social Media to Promote Your Book
    By Mike Steger
    In 10 Steps
    Michigan Press Women Conference, Ann Arbor, Mich. April 2, 2011
  • 2. Content Marketing is your best friend
  • 3. Before you do anything
  • 4. Who Are You?
  • 5. What are your keywords?
  • 6. Step 1: Create a Blog
  • 7. Step 2: Your Facebook Account
  • 8. Step 3: Create a Fan Page
  • 9. Step 4: Twitter Account
  • 10. Step 5: LinkedIn Profile
  • 11. Step 6: Create LinkedIn Group
  • 12. Step 7: Social Media Dashboard
  • 13. Step 8: RSS Reader
  • 14. Step 9: Syndicate RSS Feeds
  • 15. Step 10: Connect the Pieces
  • 16. Ongoing Chores (Feed the Beast)
    Post to your blog
    Monitor SM Dashboard
    Comment, Interact, Re-Tweet, Thank
    Read and share via RSS Reader
    Grow your networks
  • 17. Reach customers where they are at
    Your content brings in customers
    Communities are engaged

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