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Laughing Squid Opportunity Analysis Project

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Laughing Squid Opportunity Analysis Project Laughing Squid Opportunity Analysis Project Presentation Transcript

  • Team Laughing Squid OAP Shruthi Baskaran | Electrical Engineering Yang Hong | Electrical Engineering Aaron Lewis | Computer Systems Engineering Stephanie Sy | Management Science & Engineering Jake Vandermeer | Chemical Engineering Engr145 | Technology Ventures October 26, 2010
  • “I lost my iphone yesterday biking to the row from Flo Mo. It is black with a shattered back. If anyone sees it or know of  good lost and found place that I could look for it I'm desperate and will take any advice. Thanks!”
  • “I lost my iphone yesterday biking to the row from Flo Mo. It is black with a shattered back. If anyone sees it or know of  good lost and found place that I could look for it I'm desperate and will take any advice. Thanks!”
  • “I lost my iphone yesterday biking to the row from Flo Mo. It is black with a shattered back. If anyone sees it or know of  good lost and found place that I could look for it I'm desperate and will take any advice. Thanks!”
  • “My goofy friend left my Keys in the cluster. It has a very cute panda on it. Please help me find my panda keys. =( “ “I lost my iphone yesterday biking to the row from Flo Mo. It is black with a shattered back. If anyone sees it or know of  good lost and found place that I could look for it I'm desperate and will take any advice. Thanks!”
  • “My goofy friend left my Keys in the cluster. It has a very cute panda on it. Please help me find my panda keys. =( “ “the other day @ lunch i think i accidentally set down my keys . soooooo... if anyone see's two keys on a ring together gimme a shout...thaaaaankkk youuuu!!!” “I lost my iphone yesterday biking to the row from Flo Mo. It is black with a shattered back. If anyone sees it or know of  good lost and found place that I could look for it I'm desperate and will take any advice. Thanks!”
  • “My goofy friend left my Keys in the cluster. It has a very cute panda on it. Please help me find my panda keys. =( “ “the other day @ lunch i think i accidentally set down my keys . soooooo... if anyone see's two keys on a ring together gimme a shout...thaaaaankkk youuuu!!!” “I lost my iphone yesterday biking to the row from Flo Mo. It is black with a shattered back. If anyone sees it or know of  good lost and found place that I could look for it I'm desperate and will take any advice. Thanks!” “hey, has anyone seen my keys? its on a red lanyard and it has my po box key, two bike keys, room key, and some silver thing. please let me know if you have it or seen it thanks”
  • “My goofy friend left my Keys in the cluster. It has a very cute panda on it. Please help me find my panda keys. =( “ “OK PEOPLE. my ipod is missing.it has a black case over it (looks a little heavy duty) &is an itouch...” “the other day @ lunch i think i accidentally set down my keys . soooooo... if anyone see's two keys on a ring together gimme a shout...thaaaaankkk youuuu!!!” “I lost my iphone yesterday biking to the row from Flo Mo. It is black with a shattered back. If anyone sees it or know of  good lost and found place that I could look for it I'm desperate and will take any advice. Thanks!” “hey, has anyone seen my keys? its on a red lanyard and it has my po box key, two bike keys, room key, and some silver thing. please let me know if you have it or seen it thanks”
  • “My goofy friend left my Keys in the cluster. It has a very cute panda on it. Please help me find my panda keys. =( “ “OK PEOPLE. my ipod is missing.it has a black case over it (looks a little heavy duty) &is an itouch...” “the other day @ lunch i think i accidentally set down my keys . soooooo... if anyone see's two keys on a ring together gimme a shout...thaaaaankkk youuuu!!!” “Somewhere between yesterday afternoon to this morning, I managed to “I lost my iphone yesterday biking to the row from Flo Mo. It is black lose my glasses If anyone or know of  good lost and with a shattered back. If anyone sees it happens to see a pair of black glasses with some green,please letit me know. Thank you!!” found place that I could look for I'm desperate and will take any advice. Thanks!” “hey, has anyone seen my keys? its on a red lanyard and it has my po box key, two bike keys, room key, and some silver thing. please let me know if you have it or seen it thanks”
  • “My goofy friend left my Keys in the cluster. It has a very cute panda on it. Please help me find my panda keys. =( “ “OK PEOPLE. my ipod is missing.it has a black case over it (looks a little heavy duty) &is an itouch...” accidentally set down can't find my keys “the other day @ lunch i think i “Hey everyone! Imy keys . soooooo... if anyone see'sbeen . I've two keys on a ring together gimme a shout...thaaaaankkk youuuu!!!” for a while, and I figured if looking for them anyone saw them they'd give it back because it has my ID, but they haven't shown up. I'm freaking out a little. Help!” “Somewhere between yesterday afternoon to this morning, I managed to “I lost my iphone yesterday biking to the row from Flo Mo. It is black lose my glasses If anyone or know of  good lost and with a shattered back. If anyone sees it happens to see a pair of black glasses with some green,please letit me know. Thank you!!” found place that I could look for I'm desperate and will take any advice. Thanks!” “hey, has anyone seen my keys? its on a red lanyard and it has my po box key, two bike keys, room key, and some silver thing. please let me know if you have it or seen it thanks”
  • “My goofy friend left my Keys in the cluster. It has a very cute panda on it. Please help me find my panda keys. =( “ “OK PEOPLE. my ipod is missing.it has a black case over it (looks a little heavy duty) &is an itouch...” accidentally set down can't find my keys “the other day @ lunch i think i “Hey everyone! Imy keys . soooooo... if anyone see'sbeen . I've two keys on a ring together gimme a shout...thaaaaankkk youuuu!!!” for a while, and I figured if looking for them anyone saw them they'd give it back because it has my ID, but they haven't shown up. I'm freaking out a little. Help!” “Somewhere between yesterday afternoon to this morning, I managed to “I lost my iphone yesterday biking to the row from Flo Mo. It is black lose my glasses If anyone or know of  good lost and with a shattered back. If anyone sees it happens to see a pair of black glasses with some green,please letit me know. Thank you!!” found place that I could look for I'm desperate and will take any advice. Thanks!” “hey, has anyone seen my keys? its on a red lanyard and it has my po box key, two bike keys, room key, and some silver thing. please let me know if you have it or seen it thanks” Lost: Grey metal USB Key, if you find it please call me at 650-***-**** or stop by Crothers 3**. I really need it for a project!!!
  • “My goofy friend left my Keys in the cluster. It has a very cute panda on it. Please help me find my panda keys. =( “ “OK PEOPLE. my ipod is missing.it has a black case over it (looks a little heavy duty) &is an itouch...” accidentally set down can't find my keys “the other day @ lunch i think i “Hey everyone! Imy keys . soooooo... if anyone see'sbeen . I've two keys on a ring together gimme a shout...thaaaaankkk youuuu!!!” for a while, and I figured if looking for them anyone saw them they'd give it back because it has my ID, but they haven't shown up. I'm freaking out a little. Help!” “Somewhere between yesterday afternoon to this morning, I managed to “I lost my iphone yesterday biking to the row from Flo Mo. It is black lose my glasses If anyone or know of  good lost and with a shattered back. If anyone sees it happens to see a pair of black glasses with some green,please letit me know. Thank you!!” found place that I could look for I'm desperate and will take any advice. Thanks!” “hey, has anyone seen my keys? its on a red lanyard and it has my po box key, two bike keys, room key, and some silver thing. please let me know if you have it or seen it thanks” Lost: Grey metal USB Key, if you find it please “Dude, where’s call me at 650-***-**** or stop by Crothers my car?” 3**. I really need it for a project!!!
  • Customer Development Surveys !"#$%&'()%'*+,( &#$ Preferred pricing *+,-./,$01234+5$ Average $47/year ()#$ 6,374879$ :;<=9371.4+$ !"#$ Median & Mode $20 >?<378$@01234+5 A:;<=9371.4+B$ Std Dev $67 6,3$*<C,95$D3E9F,8$ *5G,3$ '#$ %&#$ Laptop > Bike > Wallet > Phone > Keys Per Month $7.09 > $6.90 > $5.23 > $5.09 > $4.39
  • Market Personal Item Tracking in 2009 47.1 million units $20.3 billion in $3 billion in revenue sales
  • Business Model 1 Year Development !"#$%$#&'() *+,-.'$") #+%$-+) + !"#$%$#&'() /'01) 2 Years Marketing & Sales = 2/'3/+3)4$/5) *+,-.'$") #+%$-+)6)7) 3 Years Payback Period /'01)
  • Why there will always be a market for our product. Murphy’s Law. If it isn’t lost yet, you will lose it.