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Online tools for digital marketing


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As marketeers we need a usefull overview of links!! this one i found on slideshare

As marketeers we need a usefull overview of links!! this one i found on slideshare

Published in: Business

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  • Hi,
    Thanks for sharing this.
    UnicoMarketing is a team of professional, dynamic, responsible and creative researchers, marketers and designers, who can support a business from market research, strategization, to design, execution and maintenance.
    Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
    Unico is dedicated to provide the whole range of contempory marketing services, which includes Research & Strategy, Digital Marketing, IT Development, Workshop & Coaching, Creative Marketing and Graphic Design.To know more details visit www(dot)unicoenterprise(dot)com
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  • 1. Online Content Production Tools and Resources
  • 2. Facebook
  • 3. Facebook Tools and Resources - browse and create facebook pages - the official facebook reference/link to create an advertisement - Help for Facebook - Social Plugins for facebook - blog dedicated to facebook - resource dedicated to facebook development - Facebook Third Party Pages Applications - Facebook Third Party Pages Applications Facebook Third Party Pages Applications
  • 4. Website, Competitor and Keyword Tools
  • 5. Website, Competitor and Keyword Tools
    Website Health Check Tool - SEO health checks for your site - Site grader tool from Hubspot
    Competitor Analysis
    Keyword Analysis Tools - googles keyword generator tool - search based keyword tool from google - shows trends in google searches - Wordstream - SEM Rush - Very popular wordtracker tool - Yahoo inventory - keyword analysis
  • 6. Website, Competitor and Keyword Tools
    Keyword Tools (Cont) - keyword density - keyword research tool - trellians keyword tools - generate typo for your campaign
    Back Link Analyser and Link Building Tools part of the seo—moz suite of tools. Looks at incoming links to a site and rates the authority of these from a page and site perspective. backlink and site analyzer for Yahoo - analyses back links for your site - analyses back links for your site - backlink analyzer tool - link building and relationship building - back link analyser - paid link building and analysis
  • 7. Website, Competitor and Keyword Tools
    SEO Tool Suites - provides a full suite of SEO tools - Tools plus an index of 136 tools to use - tool from SEOchat Excellent suite of seo tools and informative blog - seo tool and informative blog - SEO book create SEO tools - firefoxplugin - Page rank checker
    SEO Marketing Blogs and Resources - well known seoblog run by Danny Sullivan – inbound marketing and seo tool – seoblog - seo and link analysis blog and tool
  • 8. Twitter Tools
  • 9. twitter
    Search and Follow Tools - twitter search - enables you to follow lists and people easily - excellent for finding new people to search – based on triangulation between various separate users - search friends and followers - finds tweets that link to your site (as well as url shortened ones) - whats topical on twitter
    Desktop and Mobile Apps - popular twitter client available for most desktop and mobile platforms - a popular twitter client for desktop and mobile - popular client – monitors keyords, multiple accounts, integrate with facebook - site dedicated to sourcing the most popular twitter tools
  • 10. twitter
    Monitoring – Analysis Tools - measures how influential specific twitter users are - Radian6 – social media monitoring and engagement tooll – alert system that notifies you of mentions of keywords - measures influence, impact, engagement,velocity of retweets, allows you to segment users - gives statistics about specific twitter user – can be useful for analysing relevancy and currency and identify general usage patterns - social media marketing tools – multi-channel, multiple users and organisations – analytics, scheduling, landing pages
    Special Offers - creating specific coupon codes for your twitter community
  • 11. twitter
    Twitter Search - a twitter search engine – sees the interent as a stream of conversations which it attempts to parse into meaningful data - analyses phrases and displays them in relation to geographic position - search twitter and insights - finds what is topical on twitter
    Distribution - allows you to publish RSS feeds to twitter - a data dictionary of all hashtags 0 users can vote on which ones best represent the topic they refer to 
    Multi-Media - allows you to capture screencasts and publish and distribute - integrates mulit-media files (audio, video, photos etc..) with your twitter – integrates photo files twitter
    Managing Conversations and threads - allows you to focus on specific topics of conversation via hashtags
  • 12. Web 2.0 and Online Content Production Applications
  • 13. Web 2.0 and Online Content Production Applications
    SnagIt -
    Screenr –
    Jing -
    Camstudio -
    Camtasia -
    SnapZ pro -
    Online Video Tools – - (distribution and analysis) – (allows real time screening and integrated social commentary) – -
    Zamzar (free online conversion tool)– (online slideshow tool – (video, audio, and images) –
    Qik (streaming from your phone) – – Viewing and sharing video – (Free video sharing and editing) – (online video sharing and uploading tool) –
  • 14. Firefox Tools
  • 15. Firefox Tools
    Twitter Bar – post to twitter from your status bar -
    Facebook Toolbar -
    Shareaholic – enables sharing of links, messages and content with a single click -
    EasyYouTube Video Downloader – Download YouTube videos easily
    Video Download helper (excellent tool to help downloading any video content and format)-
    Download them All – an advanced download tool with more options when downloading files thanb the default -
    Delicious – in the cloud bookmark tool-
    Evernote (web clipper tool – excellent for screengrabs etc.) -
    Aviary Screen Capture (enables creencapture and editing)-
  • 16. Firefox Tools
    SEO and Web Development Plugins
    SEoBookFirefoxPlugin(well known SEO consultant Aaron Wall from SEOBook.complugin for firefox) –
    SEOQuake – Gives indepth link and site analysis of any website
    Greasemonkey – enables customisation of any website within firefox – needs to be used in conjunction with scripts from ( -
    Firebug – Fantastic tool for web designers and developers -
    Fireftp – An integrated firefox ftp client -
  • 17. Google Tools
  • 18. Google Tools - googleadwords homepage Overview of Google Adword Tools– Google Ad Targetting Tool – Offline tool that helps you develop and manage your Keyword programme – available for MAC, Windows estimate adwords traffic - Tool which enables search term research over time and across geographical regions - gives ideas for keywords based on site - Youtube keyword tool (promoted videos) a comprehensive overview of google search visiti - Too to see whats most popular in google search - googleurl builder used to generate urls
  • 19. Google Tools Cont. - register your business with google local - Site which provides resources and analytics pertaining to website configuration, crawlability, errors, etc.. - webmaster central – lots of information how to use webmaster and associated information with your site - google webmaster channel Local Site Search - support information for Google Site Search - google local business centre - GoolgeWebiste Optimizer Tool – service that manages split testing and multi-variate testing - Support forum for google website optimizer (split testing and multi-variate testing)
  • 20. - YouTube Channel for Google Website Optimizer (GWO) - Optimisation Tips from Google - lots of tips from google how to increase your conversion rates - Offiical Google Channel on YouTube - simple overview of Google and how its search works (by Matt Cutts) - Goole Analytics home page - Google analytics blog - product overview - creating segments - official adwordsblog - googleadword help and support - google analytics feature set
  • 21. - Description of Dimensions and Metrics - conversion tracking - integrating GoogleAnalytics and GoogleAdwords