Online tools for digital marketing
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Online tools for digital marketing

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As marketeers we need a usefull overview of links!! this one i found on slideshare

As marketeers we need a usefull overview of links!! this one i found on slideshare

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  • Hi,
    Thanks for sharing this.
    UnicoMarketing is a team of professional, dynamic, responsible and creative researchers, marketers and designers, who can support a business from market research, strategization, to design, execution and maintenance.
    Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
    Unico is dedicated to provide the whole range of contempory marketing services, which includes Research & Strategy, Digital Marketing, IT Development, Workshop & Coaching, Creative Marketing and Graphic Design.To know more details visit www(dot)unicoenterprise(dot)com
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Online tools for digital marketing Online tools for digital marketing Presentation Transcript

  • Online Content Production Tools and Resources
  • Facebook
  • Facebook Tools and Resources
    http://www.facebook.com/pages/ - browse and create facebook pages
    http://www.facebook.com/advertising/?pages - the official facebook reference/link to create an advertisement
    http://www.facebook.com/help - Help for Facebook
    http://developers.facebook.com/plugins - Social Plugins for facebook 
    http://www.insidefacebook.com/ - blog dedicated to facebook
    http://www.allfacebook.com/ - resource dedicated to facebook development
    http://www.involver.com/ - Facebook Third Party Pages Applications
    http://wildfireapp.com/ - Facebook Third Party Pages Applications
    http://fanappz.com/- Facebook Third Party Pages Applications
    View slide
  • Website, Competitor and Keyword Tools
    View slide
  • Website, Competitor and Keyword Tools
    Website Health Check Tool
    http://www.seositecheckup.com/ - SEO health checks for your site
    http://websitegrader.com - Site grader tool from Hubspot
    Competitor Analysis
    http://www.spyfu.com/
    www.hitwise.com
    www.quantcast.com
    www.trellian.com
    www.seodigger.com
    http://www.spydermate.com
    Keyword Analysis Tools
    https://adwords.google.com/select/KeywordToolExternal - googles keyword generator tool
    http://www.google.com/sktool/# - search based keyword tool from google
    http://www.google.com/insights/search/# - shows trends in google searches
    http://www.wordstream.com/ - Wordstream
    http://www.semrush.com/ - SEM Rush
    http://www.wordtracker.com/ - Very popular wordtracker tool
    http://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventory
    www.keywordtracker.com - keyword analysis
  • Website, Competitor and Keyword Tools
    Keyword Tools (Cont)
    http://www.webconfs.com/keyword-density-checker.php - keyword density
    www.wordze.com - keyword research tool
    http://www.keyworddiscovery.com/ - trellians keyword tools
    http://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaign
    Back Link Analyser and Link Building Tools
    www.opensiteexplorer.org- part of the seo—moz suite of tools. Looks at incoming links to a site and rates the authority of these from a page and site perspective.
    http://siteexplorer.search.yahoo.com/- backlink and site analyzer for Yahoo
    http://www.backlinkwatch.com/index.php - analyses back links for your site
    http://www.iwebtool.com/backlink_checker - analyses back links for your site
    http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp
    http://www.popuri.us/ - backlink analyzer tool
    http://www.seomoz.org/linkscape - link building and relationship building
    http://www.optilinksoftware.com/ - back link analyser
    http://www.linkdiagnosis.com/
    http://www.buzzstream.com/ - paid link building and analysis
  • Website, Competitor and Keyword Tools
    SEO Tool Suites
    http://www.advancedwebranking.com/
    http://www.iwebtool.com/tools/ - provides a full suite of SEO tools
    http://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to use
    http://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchat
    http://www.seomoz.com- Excellent suite of seo tools and informative blog
    www.interleado.com - seo tool and informative blog
    www.seobook.com - SEO book create SEO tools
    http://www.seoquake.com/ - firefoxplugin
    http://www.prchecker.info/ - Page rank checker
    SEO Marketing Blogs and Resources
    www.searchengineland.com - well known seoblog run by Danny Sullivan
    webpronews.com
    blog.hubspot.com – inbound marketing and seo tool
    seomoz.org/blog
    toprankblog.com – seoblog
    http://ericmiraglia.com/blog - seo and link analysis blog and tool
  • Twitter Tools
  • twitter
    Search and Follow Tools
    www.search.twitter.com - twitter search
    http://tweepml.org/follow/ - enables you to follow lists and people easily
    http://twiangulate.com/search/ - excellent for finding new people to search – based on triangulation between various separate users
    http://tweepsearch.com/ - search friends and followers
    http://backtweets.com - finds tweets that link to your site (as well as url shortened ones)
    http://www.twitscoop.com/ - whats topical on twitter
    Desktop and Mobile Apps
    www.tweetdeck.com
    http://www.seesmic.com - popular twitter client available for most desktop and mobile platforms
    http://www.tweetie.com - a popular twitter client for desktop and mobile
    http://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with facebook
    http://oneforty.com/ - site dedicated to sourcing the most popular twitter tools
  • twitter
    Monitoring – Analysis Tools
    http://twitter.grader.com/ - measures how influential specific twitter users are
    http://www.radian6.com - Radian6 – social media monitoring and engagement tooll
    http:www.tweetbeep.com – alert system that notifies you of mentions of keywords
    http://twitalyzer.com/ - measures influence, impact, engagement,velocity of retweets, allows you to segment users
    http://tweetstats.com/ - gives statistics about specific twitter user – can be useful for analysing relevancy and currency and identify general usage patterns
    http://www.objectivemarketer.com - social media marketing tools – multi-channel, multiple users and organisations – analytics, scheduling, landing pages
    Special Offers
    http://twtqpon.com/ - creating specific coupon codes for your twitter community
  • twitter
    Twitter Search
    http://topsy.com/ - a twitter search engine – sees the interent as a stream of conversations which it attempts to parse into meaningful data
    http://www.twitradar.com/open/default/index/lang/eng - analyses phrases and displays them in relation to geographic position
    http://www.twazzup.com/ - search twitter and insights
    http://tweetmeme.com/ - finds what is topical on twitter
    Distribution
    http://www.twitterfeed.com - allows you to publish RSS feeds to twitter
    http://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best represent the topic they refer to 
    Multi-Media
    http://Screenr.com - allows you to capture screencasts and publish and distribute
    http://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitter
    http://www.twitpic.com – integrates photo files twitter
    Managing Conversations and threads
    http://tweetchat.com - allows you to focus on specific topics of conversation via hashtags
  • Web 2.0 and Online Content Production Applications
  • Web 2.0 and Online Content Production Applications
    Screencasts
    SnagIt - http://www.techsmith.com/screen-capture.asp
    Screenr – http://www.screenr.com
    Jing - http://www.jingproject.com/
    Camstudio - http://camstudio.org/
    Camtasia - http://www.techsmith.com/camtasia.asp
    SnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/
    Online Video Tools
    YouTube.com – http://www.youtube.com
    Vimeo.com - http://www.vimeo.com
    Tubemogul.com (distribution and analysis) – http://www.tubemogul.com
    Ustream.tv (allows real time screening and integrated social commentary) – http://ustream.tv -
    Zamzar (free online conversion tool)– http://www.zamzar.com
    Animoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.com
    Qik (streaming from your phone) – http://www.qik.com
    Viddler.com – Viewing and sharing video – http://www.viddler.com
    Motionbox.com (Free video sharing and editing) – http://www.motionbox.com
    Blip.tv (online video sharing and uploading tool) – http://www.blip.tv
     
  • Firefox Tools
  • Firefox Tools
    Twitter Bar – post to twitter from your status bar - https://addons.mozilla.org/en-US/firefox/addon/4664
    Facebook Toolbar - https://addons.mozilla.org/en-US/firefox/addon/3794
    Shareaholic – enables sharing of links, messages and content with a single click - https://addons.mozilla.org/en-US/firefox/addon/5457
    EasyYouTube Video Downloader – Download YouTube videos easily https://addons.mozilla.org/en-US/firefox/addon/10137/developers/roadblock?contribsrc=homepage
    Video Download helper (excellent tool to help downloading any video content and format)- http://www.downloadhelper.net/install.php
    Download them All – an advanced download tool with more options when downloading files thanb the default - http://www.downthemall.net/
    Delicious – in the cloud bookmark tool- https://addons.mozilla.org/en-US/firefox/addon/3615
    Evernote (web clipper tool – excellent for screengrabs etc.) - https://addons.mozilla.org/en-US/firefox/addon/8381
    Aviary Screen Capture (enables creencapture and editing)- https://addons.mozilla.org/en-US/firefox/addon/11587
  • Firefox Tools
    SEO and Web Development Plugins
    SEoBookFirefoxPlugin(well known SEO consultant Aaron Wall from SEOBook.complugin for firefox) – http://tools.seobook.com/firefox/seo-for-firefox.html
    SEOQuake – Gives indepth link and site analysis of any website https://addons.mozilla.org/en-US/firefox/addon/3036
    Greasemonkey – enables customisation of any website within firefox – needs to be used in conjunction with scripts from userscripts.org (http://userscripts.org/) - https://addons.mozilla.org/en-US/firefox/addon/748
    Firebug – Fantastic tool for web designers and developers - https://addons.mozilla.org/en-US/firefox/addon/1843
    Fireftp – An integrated firefox ftp client - http://fireftp.mozdev.org/
  • Google Tools
  • Google Tools
    http://adwords.google.com - googleadwords homepage
    https://adwords.google.com/select/Tools- Overview of Google Adword Tools
    adwords.google.com/select/AdTargetingPreviewTool– Google Ad Targetting Tool
    adwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop and manage your Keyword programme – available for MAC, Windows
    https://adwords.google.com/select/TrafficEstimatorSandbox- estimate adwords traffic
    www.google.com/insights/search/# - Tool which enables search term research over time and across geographical regions
    http://www.google.com/sktool/ - gives ideas for keywords based on site
    https://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos)
    http://www.googleguide.com/advanced_operators.htmlFor a comprehensive overview of google search visitihttp://www.googleguide.com/
    www.google.com/trends - Too to see whats most popular in google search
    http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en - googleurl builder used to generate urls
  • Google Tools Cont.
    http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your business with google local
    www.google.com/webmasters/ - Site which provides resources and analytics pertaining to website configuration, crawlability, errors, etc..
    https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of information how to use webmaster and associated information with your site
    http://www.youtube.com/googlewebmasterhelp - google webmaster channel
    http://www.google.com/sitesearch/- Local Site Search
    http://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support information for Google Site Search
    http://www.google.com/local/add/businessCenter - google local business centre
    https://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer - GoolgeWebiste Optimizer Tool – service that manages split testing and multi-variate testing
    www.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for google website optimizer (split testing and multi-variate testing)
  • http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website Optimizer (GWO)
    http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ - Optimisation Tips from Google
    www.google.com/support/conversionuniversity/ - lots of tips from google how to increase your conversion rates
    http://www.youtube.com/user/Google - Offiical Google Channel on YouTube
    http://www.google.com/howgoogleworks/ - simple overview of Google and how its search works (by Matt Cutts)
    http://www.google.com/analytics/index.html - Goole Analytics home page
    http://analytics.blogspot.com/ - Google analytics blog
    http://www.google.com/analytics/product.html - product overview
    http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html - creating segments
    http://adwords.blogspot.com - official adwordsblog
    http://adwords.google.com/support/aw/?hl=en - googleadword help and support
    http://www.google.com/analytics/features.html - google analytics feature set
     
  • https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 - Description of Dimensions and Metrics
    http://www.youtube.com/watch?v=i2PxyTmaq98&feature=channel - conversion tracking
    http://www.youtube.com/watch?v=RIL46ljjKJU&feature=related - integrating GoogleAnalytics and GoogleAdwords