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Online tools for digital marketing

Online tools for digital marketing



As marketeers we need a usefull overview of links!! this one i found on slideshare

As marketeers we need a usefull overview of links!! this one i found on slideshare



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    UnicoMarketing is a team of professional, dynamic, responsible and creative researchers, marketers and designers, who can support a business from market research, strategization, to design, execution and maintenance.
    Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
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    Online tools for digital marketing Online tools for digital marketing Presentation Transcript

    • Online Content Production Tools and Resources
    • Facebook
    • Facebook Tools and Resources
      http://www.facebook.com/pages/ - browse and create facebook pages
      http://www.facebook.com/advertising/?pages - the official facebook reference/link to create an advertisement
      http://www.facebook.com/help - Help for Facebook
      http://developers.facebook.com/plugins - Social Plugins for facebook 
      http://www.insidefacebook.com/ - blog dedicated to facebook
      http://www.allfacebook.com/ - resource dedicated to facebook development
      http://www.involver.com/ - Facebook Third Party Pages Applications
      http://wildfireapp.com/ - Facebook Third Party Pages Applications
      http://fanappz.com/- Facebook Third Party Pages Applications
    • Website, Competitor and Keyword Tools
    • Website, Competitor and Keyword Tools
      Website Health Check Tool
      http://www.seositecheckup.com/ - SEO health checks for your site
      http://websitegrader.com - Site grader tool from Hubspot
      Competitor Analysis
      Keyword Analysis Tools
      https://adwords.google.com/select/KeywordToolExternal - googles keyword generator tool
      http://www.google.com/sktool/# - search based keyword tool from google
      http://www.google.com/insights/search/# - shows trends in google searches
      http://www.wordstream.com/ - Wordstream
      http://www.semrush.com/ - SEM Rush
      http://www.wordtracker.com/ - Very popular wordtracker tool
      http://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventory
      www.keywordtracker.com - keyword analysis
    • Website, Competitor and Keyword Tools
      Keyword Tools (Cont)
      http://www.webconfs.com/keyword-density-checker.php - keyword density
      www.wordze.com - keyword research tool
      http://www.keyworddiscovery.com/ - trellians keyword tools
      http://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaign
      Back Link Analyser and Link Building Tools
      www.opensiteexplorer.org- part of the seo—moz suite of tools. Looks at incoming links to a site and rates the authority of these from a page and site perspective.
      http://siteexplorer.search.yahoo.com/- backlink and site analyzer for Yahoo
      http://www.backlinkwatch.com/index.php - analyses back links for your site
      http://www.iwebtool.com/backlink_checker - analyses back links for your site
      http://www.popuri.us/ - backlink analyzer tool
      http://www.seomoz.org/linkscape - link building and relationship building
      http://www.optilinksoftware.com/ - back link analyser
      http://www.buzzstream.com/ - paid link building and analysis
    • Website, Competitor and Keyword Tools
      SEO Tool Suites
      http://www.iwebtool.com/tools/ - provides a full suite of SEO tools
      http://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to use
      http://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchat
      http://www.seomoz.com- Excellent suite of seo tools and informative blog
      www.interleado.com - seo tool and informative blog
      www.seobook.com - SEO book create SEO tools
      http://www.seoquake.com/ - firefoxplugin
      http://www.prchecker.info/ - Page rank checker
      SEO Marketing Blogs and Resources
      www.searchengineland.com - well known seoblog run by Danny Sullivan
      blog.hubspot.com – inbound marketing and seo tool
      toprankblog.com – seoblog
      http://ericmiraglia.com/blog - seo and link analysis blog and tool
    • Twitter Tools
    • twitter
      Search and Follow Tools
      www.search.twitter.com - twitter search
      http://tweepml.org/follow/ - enables you to follow lists and people easily
      http://twiangulate.com/search/ - excellent for finding new people to search – based on triangulation between various separate users
      http://tweepsearch.com/ - search friends and followers
      http://backtweets.com - finds tweets that link to your site (as well as url shortened ones)
      http://www.twitscoop.com/ - whats topical on twitter
      Desktop and Mobile Apps
      http://www.seesmic.com - popular twitter client available for most desktop and mobile platforms
      http://www.tweetie.com - a popular twitter client for desktop and mobile
      http://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with facebook
      http://oneforty.com/ - site dedicated to sourcing the most popular twitter tools
    • twitter
      Monitoring – Analysis Tools
      http://twitter.grader.com/ - measures how influential specific twitter users are
      http://www.radian6.com - Radian6 – social media monitoring and engagement tooll
      http:www.tweetbeep.com – alert system that notifies you of mentions of keywords
      http://twitalyzer.com/ - measures influence, impact, engagement,velocity of retweets, allows you to segment users
      http://tweetstats.com/ - gives statistics about specific twitter user – can be useful for analysing relevancy and currency and identify general usage patterns
      http://www.objectivemarketer.com - social media marketing tools – multi-channel, multiple users and organisations – analytics, scheduling, landing pages
      Special Offers
      http://twtqpon.com/ - creating specific coupon codes for your twitter community
    • twitter
      Twitter Search
      http://topsy.com/ - a twitter search engine – sees the interent as a stream of conversations which it attempts to parse into meaningful data
      http://www.twitradar.com/open/default/index/lang/eng - analyses phrases and displays them in relation to geographic position
      http://www.twazzup.com/ - search twitter and insights
      http://tweetmeme.com/ - finds what is topical on twitter
      http://www.twitterfeed.com - allows you to publish RSS feeds to twitter
      http://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best represent the topic they refer to 
      http://Screenr.com - allows you to capture screencasts and publish and distribute
      http://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitter
      http://www.twitpic.com – integrates photo files twitter
      Managing Conversations and threads
      http://tweetchat.com - allows you to focus on specific topics of conversation via hashtags
    • Web 2.0 and Online Content Production Applications
    • Web 2.0 and Online Content Production Applications
      SnagIt - http://www.techsmith.com/screen-capture.asp
      Screenr – http://www.screenr.com
      Jing - http://www.jingproject.com/
      Camstudio - http://camstudio.org/
      Camtasia - http://www.techsmith.com/camtasia.asp
      SnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/
      Online Video Tools
      YouTube.com – http://www.youtube.com
      Vimeo.com - http://www.vimeo.com
      Tubemogul.com (distribution and analysis) – http://www.tubemogul.com
      Ustream.tv (allows real time screening and integrated social commentary) – http://ustream.tv -
      Zamzar (free online conversion tool)– http://www.zamzar.com
      Animoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.com
      Qik (streaming from your phone) – http://www.qik.com
      Viddler.com – Viewing and sharing video – http://www.viddler.com
      Motionbox.com (Free video sharing and editing) – http://www.motionbox.com
      Blip.tv (online video sharing and uploading tool) – http://www.blip.tv
    • Firefox Tools
    • Firefox Tools
      Twitter Bar – post to twitter from your status bar - https://addons.mozilla.org/en-US/firefox/addon/4664
      Facebook Toolbar - https://addons.mozilla.org/en-US/firefox/addon/3794
      Shareaholic – enables sharing of links, messages and content with a single click - https://addons.mozilla.org/en-US/firefox/addon/5457
      EasyYouTube Video Downloader – Download YouTube videos easily https://addons.mozilla.org/en-US/firefox/addon/10137/developers/roadblock?contribsrc=homepage
      Video Download helper (excellent tool to help downloading any video content and format)- http://www.downloadhelper.net/install.php
      Download them All – an advanced download tool with more options when downloading files thanb the default - http://www.downthemall.net/
      Delicious – in the cloud bookmark tool- https://addons.mozilla.org/en-US/firefox/addon/3615
      Evernote (web clipper tool – excellent for screengrabs etc.) - https://addons.mozilla.org/en-US/firefox/addon/8381
      Aviary Screen Capture (enables creencapture and editing)- https://addons.mozilla.org/en-US/firefox/addon/11587
    • Firefox Tools
      SEO and Web Development Plugins
      SEoBookFirefoxPlugin(well known SEO consultant Aaron Wall from SEOBook.complugin for firefox) – http://tools.seobook.com/firefox/seo-for-firefox.html
      SEOQuake – Gives indepth link and site analysis of any website https://addons.mozilla.org/en-US/firefox/addon/3036
      Greasemonkey – enables customisation of any website within firefox – needs to be used in conjunction with scripts from userscripts.org (http://userscripts.org/) - https://addons.mozilla.org/en-US/firefox/addon/748
      Firebug – Fantastic tool for web designers and developers - https://addons.mozilla.org/en-US/firefox/addon/1843
      Fireftp – An integrated firefox ftp client - http://fireftp.mozdev.org/
    • Google Tools
    • Google Tools
      http://adwords.google.com - googleadwords homepage
      https://adwords.google.com/select/Tools- Overview of Google Adword Tools
      adwords.google.com/select/AdTargetingPreviewTool– Google Ad Targetting Tool
      adwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop and manage your Keyword programme – available for MAC, Windows
      https://adwords.google.com/select/TrafficEstimatorSandbox- estimate adwords traffic
      www.google.com/insights/search/# - Tool which enables search term research over time and across geographical regions
      http://www.google.com/sktool/ - gives ideas for keywords based on site
      https://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos)
      http://www.googleguide.com/advanced_operators.htmlFor a comprehensive overview of google search visitihttp://www.googleguide.com/
      www.google.com/trends - Too to see whats most popular in google search
      http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en - googleurl builder used to generate urls
    • Google Tools Cont.
      http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your business with google local
      www.google.com/webmasters/ - Site which provides resources and analytics pertaining to website configuration, crawlability, errors, etc..
      https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of information how to use webmaster and associated information with your site
      http://www.youtube.com/googlewebmasterhelp - google webmaster channel
      http://www.google.com/sitesearch/- Local Site Search
      http://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support information for Google Site Search
      http://www.google.com/local/add/businessCenter - google local business centre
      https://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer - GoolgeWebiste Optimizer Tool – service that manages split testing and multi-variate testing
      www.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for google website optimizer (split testing and multi-variate testing)
    • http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website Optimizer (GWO)
      http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ - Optimisation Tips from Google
      www.google.com/support/conversionuniversity/ - lots of tips from google how to increase your conversion rates
      http://www.youtube.com/user/Google - Offiical Google Channel on YouTube
      http://www.google.com/howgoogleworks/ - simple overview of Google and how its search works (by Matt Cutts)
      http://www.google.com/analytics/index.html - Goole Analytics home page
      http://analytics.blogspot.com/ - Google analytics blog
      http://www.google.com/analytics/product.html - product overview
      http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html - creating segments
      http://adwords.blogspot.com - official adwordsblog
      http://adwords.google.com/support/aw/?hl=en - googleadword help and support
      http://www.google.com/analytics/features.html - google analytics feature set
    • https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 - Description of Dimensions and Metrics
      http://www.youtube.com/watch?v=i2PxyTmaq98&feature=channel - conversion tracking
      http://www.youtube.com/watch?v=RIL46ljjKJU&feature=related - integrating GoogleAnalytics and GoogleAdwords