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Presentation from Sloan-C 11/4/2010

Presentation from Sloan-C 11/4/2010



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    • Oprandi and Schenk 2010
    • Reason For The Study  Are students are more comfortable learning from older male avatars?  Are students are more comfortable learning from younger male avatars?  Is perception of avatar age is an indicator of avatar intelligence?
    • Hypothesis  Students will be more comfortable learning from the older male avatar representation  Students will perceive the older male avatar is more intelligent and has more content knowledge of subject material  Research suggests “observers assume a person possesses personality characteristics that are consistent with his or her physical appearance” (Madison, 2000, p. 148).
    • Participants  N = 36 students in a rural Midwestern university branch  Two classes  Mix of traditional and non-traditional students  Both genders represented
    • Procedure  View video demonstration  One class viewed young avatar professor  One class viewed older avatar professor  Both classes completed same survey
    • Professors Avatar Older Avatar Younger Avatar
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