Your SlideShare is downloading. ×
0
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Digital and Public Affairs in Brussels
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Digital and Public Affairs in Brussels

1,317

Published on

Published in: News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,317
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Content (
  • Who Neelie’s been chatting to in the last few weeks
  • OUTCOMESENGAGEMENTQ/APRESENCEAWARENESSCOALITIONS ETC.
  • More important to citizen’s decision-making than traditional political affiliation
  • Compete for
  • Transcript

    1. Digital, digital, digital*<br />September 2011 @<br />*Making it work for you in Brussels<br />
    2. Today<br />Starting point<br />Supporting your traditional activities<br />It’s a tad different now though<br />Doubts and stumbling blocks<br />Real-world stuff (if we have time)<br />
    3. 1. Starting point<br />
    4. What type of issue?<br />“We’ve only got an audience of 1,000”<br />“Only some policy-makers and a few of other stakeholders care about this issue”<br />“This issue isn’t on the public radar and frankly we don’t want it to get there”<br />
    5. 80% of MEPs visit interest group sites every week<br />92% of MEPs use a search engine every day<br />MEP survey 2011 www.epdigitaltrends.eu YOUR CONTENT<br />
    6. 2. Supporting your traditional activities<br />
    7. Scope of traditional EU advocacy<br />
    8. i. Communicating message to policy makers and influencers<br />
    9. 63% of MEPs read blogs every week<br />78% of MEPs visit Wikipedia every week<br />80% of MEPs visit interest group sites every week<br />MEP survey 2011 www.epdigitaltrends.eu YOUR CONTENT<br />
    10. 92% of MEPs use a <br />search engine every day<br />MEP survey 2011 www.epdigitaltrends.eu YOUR CONTENT<br />
    11. CONTENT*<br />*Presenting your positions online<br />DRIVING TRAFFIC*<br />*Ensuring that target audiences view your positions<br />
    12. Content: Fleishman Brussels<br />
    13. Content client sample: ISOPA<br />
    14. Content Brussels best practice: Pesticides<br />
    15. Online advertising<br />Legislative Office, International Affairs, Government Administration,Executive Office, Political Organization, Government Relations, Public Policy, Non-Profit Organization Management<br />Total clicks: 199<br />Total cost: 326 USD<br />Work in the European Commission, European Parliament and Council of Ministers OR live in Brussels are above the age of 22 and have interests in the European Union, politics and energy<br />Total clicks: 234<br />Total cost: 23 Euro<br />Anyone in Brussels and major capitals who search for:<br />Energy efficiency, eu energy policy, renovate europe, guenteroettinger, hedegaard<br />Total clicks: 515<br />Total cost: 517 USD<br />
    16. ii. Establishing relationships with policy makers and influencers<br />
    17. 69% of MEPs use social networks (primarily Facebook)<br />34% of MEPs are on Twitter (15% growth per year)<br />MEP survey 2011www.epdigitaltrends.euENGAGEMENT<br />www.epdigitaltrends.eu<br />
    18. Ryan Heath: “We’re looking for value in social media… the lobbyists are always the least vocal”<br />
    19. Who does Neelie talk to?<br />
    20. Online communities<br />
    21. iii. Building alliances to strengthen position and generate support<br />
    22. LinkedIn community<br />
    23. Allies on Twitter<br />
    24. iv. Monitoring to identify engagement opportunities & keep track of debate<br />
    25. MEPs tweeting<br />
    26. Tracking blogs and sites<br />
    27. 2. It’s a tad <br />different now though<br />
    28. The constituent consumer<br />1. What’s in it for me? <br /> 2. What matches my values?<br />
    29. Personal safety, <br />environmental protection, personal freedom, well-being etc. <br />
    30. More political actors:<br />a pressure group upsurge<br />
    31. A new model of influence<br />Centralised power<br />Few political actors<br />Technical arguments<br />Rational<br />Emotional<br />Many political actors<br />Value-based arguments<br />Diffuse power<br />Source: Simon Titley<br />
    32. Heard at the EP:<br />“I’m on your side, but <br />my constituents are not” <br />(nor are the papers and blogs they read)<br />
    33. The disciplines…<br />
    34. … are converging<br />
    35. Meaning what?<br />
    36. Think (and act) like campaigners<br />
    37. No, our work is not too <br />cerebral to be emotional<br />
    38. Where does digital fit in?<br />
    39. Digital allows “Every company is now a media company”<br />
    40. How?<br />Intelligence gathering & analysis<br />Delivery<br />
    41. Intelligence gathering & analysis<br />Delivery<br />Intelligence <br />-> <br />narrative<br />Insights<br />CONTENT STRATEGY<br />
    42. 3. Doubts and stumbling blocks<br />
    43. Resources<br />
    44. Internal support<br />
    45. Angry people (i.e. backlash)<br />
    46. IT (or legal) won’t let us<br />
    47. 3. Real world stuff<br />
    48. Guardian crowdsourcing<br />
    49. Crisis mitigation: Dell Hell<br />
    50. Mobilisation: Hank the angry dwarf<br />
    51. Thanks<br />
    52. Digital checklist<br />Where do you appear in Google (you and your issue(s))<br />Your competitors?<br />Is your company/issue(s) Wikipedia page appropriate?<br />How many people are visiting your issue Wikipedia page<br />Do you appear elsewhere i.e. 3rd party content?<br />Are people tweeting about you? <br />For your issue, do you know the top 5 best blogs & Twitter feeds<br />Email: steffen.thejllmoller@fleishman.com<br />Blog: steffenmoller.wordpress.com<br />

    ×