WeST – Web Science & Technologies         University of Koblenz Landau, GermanySemantic Web   Steffen Staab
…a short history of the Web…                                                          <HTML>                            Ph...
World Wide Web                           WWW :=                           Hypertext &                           Internet &...
More than 1 Billion Users Later …                            Sir Tim Berners-LeeWeST – Web Science &   Steffen StaabTechno...
…the History of the Web continued…                            Phone                         <HTML>                        ...
…the Problem Inherent to Knowledge…                                                       <HTML>                          ...
…now you can read it more easily…                                                <HTML>                       <HTML>      ...
…the History of the Semantic Web…                            <HTML>                     <HTML>                            ...
What do you need for this idea?                             <HTML>                     <HTML>    1. Language for          ...
Semantic Web    1. Language for         (meta-)data     2. Language for                           Semantic Web :=         ...
SEMANTIC WEB IN ACTIONWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
Google for „Vincent van Gogh“                                              Screenshot by                                  ...
Van Gogh on FacebookWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
Facebook Data Object                                              Screenshot by                                           ...
Van Gogh on WikipediaWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
DBPedia Data Object                                               Screenshot by                                           ...
Freebase Data Object                                              Screenshot by                                           ...
Google Search with Google Knowledge GraphWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
APPLICATION: SCHEMA.ORGWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
Google Rich SnippetsWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
WeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
ContentWhat’s in the schema? Creative works: CreativeWork, Book, Movie,  MusicRecording, Recipe, TVSeries ... Embedded n...
Return on Investment BestBuy early adopter    Launched Semantic Product Web, augmented with     GoodRelations and RDFa, ...
APPLICATION:     E-GOVERNMENTWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
http://lisa.west.uni-koblenz.de/lisa-demo/Family‘s analysis of Munich LOD + Open Street Map data WeST – Web Science &   St...
http://lisa.west.uni-koblenz.de/lisa-demo/Entrepreneur‘s analysis of Munich LOD + Open Street Map data                    ...
APPLICATION: WEB 3.0WeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
Making Web 2.0 More Accessible                                                        GeoNames                            ...
Choosing between Koblenz – and KoblenzWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
Contextual InformationWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
Tag-based refinementWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
A tag view of „Koblenz“ & „Castle“WeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
Semantic Identity – Festung EhrenbreitsteinWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
Persons – Celebrities, FOAFers & Flickr Users                       Billion Triples Challenge 1. Prize                    ...
APPLICATION: E-SCIENCEWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
>1000 Life Science DBs, number growing quicklyWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz...
Querying Biochemical Web Sites    Rich Site StructureWeST – Web Science &   Steffen StaabTechnologies           staab@uni-...
APPLICATION: BUSINESSWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
Organizational          knowledge work                             ?                       How to integrated?             ...
Integration of organizational & individual knowledge work   Scenario:   SME architecture   office    German KM 1. Prize 20...
RESEARCH CHALLENGESWeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
Developing methods… Identity Provenance    Origin    Trust Search    Intelligent Search    Ranking                 ...
THANK YOU!WeST – Web Science &   Steffen StaabTechnologies           staab@uni-koblenz.de
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Semantic Web - A Survey Talk

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Survey talk given at University of Economics, Katowice May 24, 2012

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Transcript of "Semantic Web - A Survey Talk"

  1. 1. WeST – Web Science & Technologies University of Koblenz Landau, GermanySemantic Web Steffen Staab
  2. 2. …a short history of the Web… <HTML> Phone book <HTML> Aalta CERN Researcher Interests… Aalta 234 789 <HTML> Phone 789 … Zyström Zyström 981 Colleague Tel 981 ~1989WeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  3. 3. World Wide Web WWW := Hypertext & Internet & Social PhenomenonWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  4. 4. More than 1 Billion Users Later … Sir Tim Berners-LeeWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  5. 5. …the History of the Web continued… Phone <HTML> Book Aalta CERN Interests… <HTML> Aalta 789 Tel 789 Zyström … Zyström 981 Collegue Phone 981 ~1995WeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  6. 6. …the Problem Inherent to Knowledge… <HTML> <HTML> ~1995WeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  7. 7. …now you can read it more easily… <HTML> <HTML> What a computer understands!WeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  8. 8. …the History of the Semantic Web… <HTML> <HTML> Researcher Forscher Aalta 789 <HTML> … Zyström 981 ~1995WeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  9. 9. What do you need for this idea? <HTML> <HTML> 1. Language for Researcher Forscher (meta-)data Aalta 789 2. Language for <HTML> … describing Zyström 981 schema which (meta-)data adhere to3. Exchange of data and schemata via Internet 4. Lots of people and applications WeST – Web Science & Steffen Staab Technologies staab@uni-koblenz.de
  10. 10. Semantic Web 1. Language for (meta-)data 2. Language for Semantic Web := describing Semantic Web Data & schema which (meta-)data Ontologies & adhere to Internet &3. Exchange of data and schemata via Social Phenomenon Internet 4. Lots of people and applications WeST – Web Science & Steffen Staab Technologies staab@uni-koblenz.de
  11. 11. SEMANTIC WEB IN ACTIONWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  12. 12. Google for „Vincent van Gogh“ Screenshot by Kingsley IdehenWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  13. 13. Van Gogh on FacebookWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  14. 14. Facebook Data Object Screenshot by Kingsley IdehenWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  15. 15. Van Gogh on WikipediaWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  16. 16. DBPedia Data Object Screenshot by Kingsley Idehen Note: DBPedia harvests knowledge from WikipediaWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  17. 17. Freebase Data Object Screenshot by Kingsley Idehen Note: MetaWeb producing Freebase is a Semantic Web company bought by Google in 2010WeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  18. 18. Google Search with Google Knowledge GraphWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  19. 19. APPLICATION: SCHEMA.ORGWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  20. 20. Google Rich SnippetsWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  21. 21. WeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  22. 22. ContentWhat’s in the schema? Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries ... Embedded non-text objects: AudioObject, ImageObject, VideoObject Event Organization Person Place, LocalBusiness, Restaurant ... Product, Offer, AggregateOffer Review, AggregateRating Annotating data within normal Web pagesWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  23. 23. Return on Investment BestBuy early adopter  Launched Semantic Product Web, augmented with GoodRelations and RDFa,  30% increase in traffic to their pages.  (not a scientifically precise experiment!) Nick Cox@Yahoo!  search results augmented with structured data get 15% higher click-through rate Cf http://www.chiefmartec.com/2009/12/best-buy-jump-starts-data-web- marketing.htmlWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  24. 24. APPLICATION: E-GOVERNMENTWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  25. 25. http://lisa.west.uni-koblenz.de/lisa-demo/Family‘s analysis of Munich LOD + Open Street Map data WeST – Web Science & Steffen Staab Technologies staab@uni-koblenz.de
  26. 26. http://lisa.west.uni-koblenz.de/lisa-demo/Entrepreneur‘s analysis of Munich LOD + Open Street Map data 1. Prize German Linked Open Gov Data Competition 2012 WeST – Web Science & Steffen Staab Technologies staab@uni-koblenz.de
  27. 27. APPLICATION: WEB 3.0WeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  28. 28. Making Web 2.0 More Accessible GeoNames Links Location low- to xxxxx Persons xxxx midlevel features Knowledge TagsWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  29. 29. Choosing between Koblenz – and KoblenzWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  30. 30. Contextual InformationWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  31. 31. Tag-based refinementWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  32. 32. A tag view of „Koblenz“ & „Castle“WeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  33. 33. Semantic Identity – Festung EhrenbreitsteinWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  34. 34. Persons – Celebrities, FOAFers & Flickr Users Billion Triples Challenge 1. Prize 2008WeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  35. 35. APPLICATION: E-SCIENCEWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  36. 36. >1000 Life Science DBs, number growing quicklyWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  37. 37. Querying Biochemical Web Sites Rich Site StructureWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  38. 38. APPLICATION: BUSINESSWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  39. 39. Organizational knowledge work ? How to integrated? Individual knowledge workWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  40. 40. Integration of organizational & individual knowledge work Scenario: SME architecture office German KM 1. Prize 2011 WeST – Web Science & Steffen Staab Technologies staab@uni-koblenz.de
  41. 41. RESEARCH CHALLENGESWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  42. 42. Developing methods… Identity Provenance  Origin  Trust Search  Intelligent Search  Ranking BTC 1. Prize 2011 Scalability  Cloud  Querying  DistributionWeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
  43. 43. THANK YOU!WeST – Web Science & Steffen StaabTechnologies staab@uni-koblenz.de
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