1. SOCIAL
MEDIA AND
CONTENT
CURATION
STEFAN TZIOLIS

2. SOCIAL CONTENT CURATION?
Collecting, organizing, and sharing the
‘best of the web’

3. THE
TOOLS:

4. THE
TOOLS:

5. THE
TOOLS:

6. WHY DO WE NEED
CURATION?
THE RISE OF
REAL-TIME
INFORMATION

7. MAKING
SENSE OF
THE MADNESS

8. WHY DO WE NEED
CURATION?
THE
1%
RULE

9. 79%
OF MARKETERS CITED
SOCIAL MEDIA AS THE
PREFERRED SERVICE FOR
FINDING CONTENT TO
SHARE

10. ENGAGING CUSTOMERS
THROUGH CONTENT

11. WHY DO WE NEED
CURATION?
TO CHANGE THE
GATEKEEPERS OF
INFORMATION

12. CHANGING WHAT WE READ
29%
OF ADULTS WHO USE A DIGITAL
DEVICE USE A CURATING SITE OR
APP TO GET THEIR NEWS

13. QUESTIONS?